You’re Treating Business Intelligence Like Social Engagement
Your comments and DMs are more than engagement metrics. They can reveal churn risk, purchase intent, loyalty, advocacy, and other…
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Recent Articles
Your Customer Complaints Are Shaping What AI Says About Your Brand
AI is forming an opinion of your brand from more than your website. Reviews, public complaints, social conversations, and third-party…
The Customer Signals Hidden Inside Your Social Care Data
Most leadership dashboards answer one important question: How is the team performing? What they often fail to answer is another…
AI Doesn’t Know What Makes Your Brand Different
Artificial intelligence has quickly become part of the modern marketing toolkit. Teams are using it to write social posts, repurpose…
What AI Is Revealing About Leadership Communication
Every important leadership decision eventually becomes a leadership communication challenge. A CEO addresses employees during a difficult restructuring. A financial…
What AI Workflows Reveal About Your Customer Experience
Most conversations about AI workflows start with prompts. Susan Westwater believes they should start somewhere else. When AI-generated customer experiences…
