B² Blog

The best place to find industry-leading advice from in-the-trenches marketing, advertising, and customer care experts.

June 4, 2020

Mark Schaefer Joins B Squared Media As Chief Operating Officer

If you haven’t heard by now we’ll sing it from the mountain tops one more time: Mark Schaefer joins B Squared Media as our Chief Operating Officer! We announced this…

Digital Advertising During a Pandemic

May 27, 2020

Do’s and Don’ts For An Effective Home Workspace

May 20, 2020

How To Think, Speak & Act Like Your Social Media Customers

May 13, 2020

Online Meeting Etiquette

May 6, 2020

Free Download

The 5 Most INSANE Social Media Mistakes Brands Make

Even though there’s an abundance of social media advice online, many companies and brands still get it wrong. Download our solutions guide to see the most common – and utterly insane – mistakes we’ve seen social media teams make. And of course, we’ve got several ideas for quick fixes.

Download Our Free Guide

How To Fix Your Social Media Mistakes

How Conversational Marketing Can Save Your Company

April 29, 2020

How To Reshape Your Messaging Strategy During A Pandemic

April 22, 2020

Sharing Content During A Crisis

April 15, 2020

Managing Customer Care Crisis Communications Through Social Media

April 8, 2020

Bonus Tips For Conference Attendees

March 11, 2020

4 Tips For Conference Attendees

February 26, 2020

HELLO Conference Series: Mark Schaefer Dives Deep Into His New Book, Marketing Rebellion

March 20, 2019

Cybersecurity For Remote Workers

April 1, 2020

How To Work From Home Efficiently

March 25, 2020

Why Social Customer Care Is Marketing

March 4, 2020

Ban These Social Media Bad Habits

February 19, 2020

Nailing Your Social Customer Service Voice

February 12, 2020

8 Ways To Quickly Up Your Customer Support Game

February 5, 2020

June 13, 2018

How to Write Top-Notch Content in 4 Simple Steps

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers…

January 15, 2014

Readability: Smart Tips For Getting Your Content Read

Over the holiday a family member told me that she got in trouble for using readability tactics – specifically bullet points – by her boss. Apparently her boss thought that…

The Importance of Customer Care

At B Squared, we’re big enough to handle your online customer service needs and small enough to care.

B² Blog

Digital Advertising During a Pandemic

Do’s and Don’ts For An Effective Home Workspace

Online Meeting Etiquette

Free Download

The 5 Most INSANE Social Media Mistakes Brands Make

Bonus Tips For Conference Attendees

HELLO Conference Series: Mark Schaefer Dives Deep Into His New Book, Marketing Rebellion

Cybersecurity For Remote Workers

How To Work From Home Efficiently

8 Ways To Quickly Up Your Customer Support Game

Advertising Essentials

Marketing With Psychographics: 4 Leading Insights

Is Toeing The Line The New Advertising Trend?

The Big Giant List Of Marketing Clichés

RSP Recap: Feelings & Free Aren’t Always The Best Business

How New Digital Advertising Rules Are Affecting Your Brand

3 Strategies for Smarter Advertising on Any Budget

The Big, Ugly List Of Why Your Online Advertising Isn’t Working

Three Things To Include In Your Quarterly Marketing Review Reports

How To Prepare For The Post-Advertising Apocalypse

Brand Activism: How To Be A Brand That Takes A Stand

Digital Advertising During a Pandemic

How to Write Top-Notch Content in 4 Simple Steps

The Importance of Customer Care

Older Posts

Why Personalization In Marketing Is A Necessity

How To Think Conversation & Collect Customer Feedback [With Examples]

How To Remain Relevant in 2020