The future is now when it comes to embracing AI (artificial intelligence). These futuristic ideas are no longer a glimmer in our eyes. We are now fully integrating chatbots and AI in conjunction with Customer Care. It’s time to stop talking about the idea of AI and start embracing that they are where Customer Service is NOW.
Personalization in marketing is a necessity and a double edged sword. On one hand, your customers are easily annoyed with generic messaging. And on the other hand, your customers may feel it’s a violation of privacy. Both reactions are valid, but that doesn’t mean you should find personalized marketing intimidating. In fact, it means just the opposite. Historically, marketing efforts have been largely based on casting a wide net with generalized messaging. Such tactics lead to less conversions and cause consumers to tune out. Raise your hand if you’re guilty of changing the channel during a commercial break… Today, we have access to so much information about our customers. A lot of which they are freely sharing online. By using data that is readily available, you create opportunities for personalized experiences – and there’s a reason why using personalization in marketing results in increased conversion rates. Read on to learn why personalization in marketing is a necessity in 2020.
Let’s face it: you need honest and insightful customer feedback to keep innovating. Your customers have a unique point of view with your products and services. They have the exact information you need to make iterations, improve, and evolve. Most importantly, they know what works and what doesn’t. You need to be collecting — and using — customer feedback. Here’s how to do just that.
Remaining relevant in 2020 is probably on the top of your resolution list. As we head into a new decade, technology isn’t slowing down. Those who aren’t willing to adapt their digital marketing strategies will be left in its growing wake. So, the big question heading into 2020: how do we remain relevant?
Chances are you’ve heard the term customer experience but did you know it doesn’t just refer to customer service? There are a million different levels to customer experience and we’ll be breaking many of them down in today’s blog, so you’ll want to read on. A recent Walker study found that customer experience will overtake price and product as the key brand differentiator by the end of next year. That’s just one of the many reasons you need to focus on customer experience in 2020. Intrigued? Read on for everything you need to know about customer experience in 2020.
