Every successful social media campaign should have a strategy. Each and every member of the team should be strategic thinkers. Why? Because strategic people bring creativity, curiosity, and confidence to their work. You and your social media team needs to think beyond what’s immediately in front of you—or immediately behind you—to the bigger picture of why you’re doing what you do, consider where you want to be in five months or five years, and never stop learning. It may seem like a daunting shift, but there are ways you can cultivate strategic thinking in your day-to-day work life and in your team. Here are ten we highly recommend:
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to be successful. Here are several examples to perfect your call-to-action copy.
There’s no question Instagram is one of the most popular social networks right now. Sporting a modest active user base of just over a billion people, the social network has a growth chart that looks more like the liftoff trajectory for a SpaceX launch—and just keeps on growing. Instagram isn’t resting on its laurels, either. Traditionally known as an image and photography platform, the company recently announced a new video service called Instagram TV (IGTV) that promises to add a whole new dimension to Instagram for both users and marketers. And IGTV is generating a lot of buzz, particularly among marketers.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your business on, but only if you know how to utilize this opportunity.’’ – explains Anna Torres, a social media expert at the best assignment writing website. Instagram can do many things for you. If you use it to promote content, it will drive awareness and with it, traffic. As a social media marketer, you can use this highly popular platform to get more and more subscribers, as well as social proof that will only make you grow. If you want to up your Instagram strategy, consider using one [or more] of these 8 tools: