B Squared Media – Social Media Management

HELLO Conference Series: Mark Schaefer Dives Deep Into His New Book, Marketing Rebellion

March 20, 2019Rachel SteinmanBest Practices, HELLO ConferenceNo Comments

In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until this Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up of speakers, including our keynote, Mark Schaefer. Mark is world renowned author, speaker, college-educator, and just an overall awesome guy. He’ll be discussing his latest book, Marketing Rebellion: The Most Human Company Wins at the conference next week but was kind enough to sit down for a session of B2TV ahead of time. Mark dug into the current state of marketing and why it’s so important for brands to be human, even in our current world of digital transformation. If you want to stock up on loads of marketing insight, check out our interview with Mark below!

HELLO Conference Series: Luke Reynebeau Schools Us On Social Listening

March 13, 2019Rachel SteinmanHELLO Conference, Social ListeningNo Comments

In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Luke Reynebeau, Senior Manager, Partner Marketing at Sprout Social. Luke was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he discussed all things Social Listening – what it means, how it differs from social monitoring, and why brands should be doing it. If you’re interested in learning more about social listening and how it can help you be a better marketer, check out our interview with Luke!

Secrets To Working From Home Efficiently

March 6, 2019Laura GayleHow-To, ProductivityNo Comments

With the rise of the gig economy and an increase in the number of employers offering remote work, more employees are setting up shop at home (including us at B Squared!) While this set-up offers increased flexibility, working from home efficiently is not an easy task. There are plenty of issues that come with working from home. Whether you work for an employer or operate as a freelancer, these secrets to working from home efficiently will help you thrive as a remote worker.

HELLO Conference Series: Katie Robbert Breaks Down Predictive Analytics

February 27, 2019Rachel SteinmanArtificial Intelligence, HELLO ConferenceNo Comments

In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. We’re super excited about this! We’re excited not just because we’re hosting our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Katie Robbert of Trust Insights. Katie was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where she discussed the different types of predictive analytics and what this means for marketers. If you’re already feeling confused and overwhelmed by the concept of predictive analytics, have no fear! Katie did an awesome job of breaking down it down so we all can understand not just how it works, but how it can be of benefit to us. If you’re interested in learning more about AI and predictive analytics, check out our interview with Katie.

With Intelligent Tools On The Rise, How Do Brands Stay Human?

February 20, 2019Brooke B. SellasArtificial Intelligence, Intelligent ToolsNo Comments

Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?