B² Blog

The best place to find industry-leading advice from in-the-trenches marketing, advertising, and customer care experts.

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Why Negative Brand Sentiment Is A Good Thing

We marketers love to seek out and show off positive brand sentiment. But when it comes to negative brand sentiment we’re not so apt to talk about it. I’m here…
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The Importance of Customer Care

At B Squared, we’re big enough to handle your online customer service needs and small enough to care.

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