Is your social media team prepared to handle the upcoming holiday hustle? For a successful holiday season, you need to prepare your social media coordinators in advance just as you would your brick-and-mortar employees. We have seen an increase in online promotions and sales every year. Adobe Analytics predicts the 2019 Cyber Monday sales will pull in $9.4 billion this year. That’s a $1.5 billion increase since 2018! According to this same report, thirty percent of Cyber Monday sales will be made in the four-hour window of 7 to 11 p.m. Pacific time. Are you prepared? Since you know retail traffic from social has grown by 41%, we’ve prepared some helpful tips from B Squared’s Social Media Coordinators. We have have been there, seen that, and continue to see new complications pop up.
We know, it’s not even Thanksgiving yet. But the thing is if you haven’t started planning your holiday marketing efforts you need to – like yesterday. Haven’t even started thinking about it? Don’t worry. We’ve got you covered. We reached out to our advertising team to share their must-dos when it comes to taking on the holidays. Read on for holiday marketing tips from our experts.
There are many perks to working from home and hiring remote employees, but it’s not always easy to set up your remote team for success. Throughout seven years of B Squared, we’ve learned about what it takes to keep a successful virtual team running. Read on for tips on how you can set up your remote team for success.
Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
In the world of customer service, angry customers are inevitable. As companies develop social media customer service plans the need for making sure their employees know how to de-escalate angry customers over social is vital. Communicating through written words is a whole different ball game from speaking to someone over the phone. The anonymity that comes with communication over the internet can also cause some to take their frustrations out on the person behind the screen. You can help your customer service team navigate these sticky situations with angry customers by providing them with specific techniques. Read on for our guide to de-escalating angry customers over social.