When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature approach. Here’s where to set your sights instead.
It may be time to outsource social customer care. Many companies can’t keep up with social media customer care requests. Or they’re not able to fulfill the online customer service needs they get on a daily basis — even if they’re all positive. Or perhaps you just don’t know the difference between social customer care and social customer service. If this is you, keep reading!
Today, I’m shattering the social media lies. You know, the lies told on social media. The lies that make you envy me (or anyone) in some way. The lies that tell you we’re better than you, prettier than you, or have more than you. Lies, lies, lies! All lies!
When it comes to social media messaging, how do you post with purpose? How can your brand make connections in this noisy world? More importantly, how can you make real connections through your social media efforts? While this is no easy task, there are three simple steps you can take to start creating real connections.
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re armed with the reasons things can go wrong, you’ll have a better chance of setting them right. Just prepare yourself, okay? The list is long and ugly!
