B² Blog

The best place to find industry-leading advice from in-the-trenches marketing, advertising, and customer care experts.

November 17, 2021

How To Leverage Social-First Customer Care

Social media customer care is currently the rising star amongst consumers. In 2020 and 2021, businesses were forced to take note that their once tried-and-true customer care and customer service…

Building Your Paid Media Strategy For 2022

November 10, 2021

Should You Consider Outsourcing Your Customer Experience Management?

November 3, 2021

Top Two Reasons UGC Is On The Rise

October 27, 2021

using paid media for lead generation BLOG

A Beginners Guide to Using Paid Media For Lead Generation

October 20, 2021

25 Scripts For Aligning With Empathy With Your Customers

October 13, 2021

Co-Branding Hits & Misses

October 6, 2021

Social Media Roles: Expectation vs. Reality

September 29, 2021

Listen up! The Value of Social Listening

September 22, 2021

Bonus Tips For Conference Attendees

March 11, 2020

4 Tips For Conference Attendees

February 26, 2020

HELLO Conference Series: Mark Schaefer Dives Deep Into His New Book, Marketing Rebellion

March 20, 2019

Customer Care = An Unmatchable Customer Experience

September 15, 2021

conversational commerce new state e commerce

Conversational Commerce: The New State Of E-Commerce

September 8, 2021

The Best PPC Landing Page Tips in 2021

September 1, 2021

Carrying Out Customer Service On Social Media

August 25, 2021

3 Reasons To Upgrade Your Social Media Intelligence

August 18, 2021

6 Tips To Develop A Better Facebook Ads Strategy 1

6 Tips For Developing A Better Facebook Ads Strategy

August 11, 2021

Advertising Essentials

Marketing With Psychographics: 4 Leading Insights

Is Toeing The Line The New Advertising Trend?

What Is Converged Media?

The Big Giant List Of Marketing Clichés

RSP Recap: Feelings & Free Aren’t Always The Best Business

Why Social Media Is Important for Business Marketing

The Next Big Advertising Innovation

Keyword Research – It’s Not Just for SEO

What Advertisers Should Do To Prepare For The Loss Of Third-Party Cookies

The Big, Ugly List Of Why Your Online Advertising Isn’t Working

Top 3 Content Creation Hacks For Digital Ads 3

Three Things To Include In Your Quarterly Marketing Review Reports

6 Reasons to Boost Paid Media Spend in 2021. 7

7 Reasons to Boost Paid Media Spend in 2021

How To Prepare For The Post-Advertising Apocalypse

6 Tips For Developing A Better Facebook Ads Strategy

Brand Activism: How To Be A Brand That Takes A Stand

BEST OF B SQUAREDSeptember 7, 2016

Outsourced Social Media Management Must Include This

Outsourcing your social media management to a third party? You may be missing something! Here’s what we know MUST be included in outsourced social media.