Online marketing isn’t a series of campaigns.
With B Squared Media it’s a conversation.
We Feel: There is no beginning and end with an online marketing strategy; it’s an ongoing attitude of integrating each marketing effort.
At B Squared Media, we’re not only going to build you a campaign, we’re going to start a conversation with your customers. Why? Because a campaign is a one-time transaction. A conversation is a catalyst for a relationship, and a relationship indicates trust, respect, loyalty…which are, uh,…beliefs, opinions, feelings (psychographics). See how that works? Neat party trick, huh?
Our Philosophy: Establish trust and build relationships online through social media and digital marketing.
Seriously, online marketing and social media today are about connecting with people emotionally because people make business decisions based on who they are, and who they think YOU are. And we’re here to help you communicate that to them through a series of conversations. Whether that means revisiting your current strategy or establishing your presence, we can change the way you interact with your current and prospective clients.
Our Mantra: Think Conversation, Not Campaign.™
Meet Brooke B. Sellas
I’m not just the entrepreneur.
I’m a song maker-upper; a person who breaks out dancing anytime music comes on. A foodie. A social media marketer, a wife, an older sister of two absolutely amazing women, and an advocate for curing cystic fibrosis. I’m a Texas transplant who moved 1600 miles away from home and ended up meeting my husband and starting my business in NYC! Some of my proudest accolades are: being named one of 70 rising social media stars by Mark Schaefer of {grow} and getting pegged as one of 125 Best People to Follow on Twitter for Social Media Geeks. I taught as an adjunct for consumer behavior at CUNY Baruch in New York City for two years (and loved every minute). Currently, my IRL (in real life) adventures have me living on a six-acre farm in NJ and spending my summers in Boothbay Harbor, ME. Wanna peek into my crazy world? Let’s connect on Instagram. I’m also a speaker, so book me to speak at your next conference!
Education: B.A. Communication and Media Studies, The Pennsylvania State University.
Claim To Fame: Presenting my undergrad thesis work on social media at the State Capitol in Harrisburg, PA. Read my thesis here!
Stupid Human Trick: I can roll my tongue into one of those clover looking things.
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Meet Lindsey Zaleski
I’m not just the ops lady.
I’m a real organization queen and MacGyver to problem-solving – awkward moments define my life. I’m a true animal lover (to Boomer, Gizmo, Sadie, and Darby) and former pet-foster home. I enjoy spending time with family & friends, going to the beach, and trying out new restaurants. I have recently moved to Philadelphia, but will always be a Texan – so I can make a meal out of margaritas and guacamole.
I spend my free time traveling to Boston to see my mom, working out, enjoying outdoor adventures, perfecting my photography, dreaming of my next road trip or excursion, and exploring my new love for books (I never liked reading as a kid).
Education: B.S. Interdisciplinary Studies and Communication, The University of Texas at Arlington.
Claim To Fame: I taught a course at UT Arlington for Student Success.
Stupid Human Trick: I know American Sign Language.
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Meet Carrie Keenan
I’m not just the Account Manager for our enterprise clients.
I was a ‘cool’ geek before being a geek was cool. I’m obsessed with travel, podcasts and pop culture and a known abuser of puns, hashtags & emoji. You will likely see me with a cup of coffee in hand (a venti half-caf white chocolate mocha, to be precise) and will always be playing with any dog within reach. I occasionally blog and can always be found ‘on the ‘Gram’.
As a notorious klutz with a penchant for accidental misadventure, I’ve formed the mindset of “As long as it makes a good story, in the end, it’s all going to be ok.”
Education: Associates Degree in Interior Design from Fox Valley Technical College.
Claim To Fame: You can occasionally find me on the Arcology Podcast as ‘No Mercy, Percy.’
Stupid Human Trick: I can do a mean shopping cart on the dance floor.
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Meet Leah K. Williams
I’m not just a social conversationalist.
I’m a Mainer born and raised, I never stray too far from the sea and am happiest outside in the crisp fall weather or snuggled up with a book watching the snowfall. I’m a reader, writer, weightlifter, beauty product junkie, podcast addict, Disney enthusiast, Tom Brady supporter, aspiring yogi, and animal sympathizer. I’m constantly scanning Twitter for dog videos, and am obsessed with my rescue pup, Han Solo, who hails from Tennessee but loves the snow just like his fam. My favorite places in the world are the Cliffs of Moher and L’Antica Pizzeria Da Michele (aka the Naples pizzeria featured in Eat Pray Love).
Education: B.S. Digital Journalism, Endicott College
Claim To Fame: After calling into a Boston sports talk radio station, my voice was chosen as the featured audio clip in the morning show’s promo, which was played all over the New England airwaves for a day.
Stupid Human Trick: Though just 5 feet tall, I can deadlift 200lbs.
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Meet Chrissie Thompson
I’m not just a community connector.
Hey, guys! Welcome to my little piece of the page! I’m an animal loving, reality-show watching (think Big Brother and Teen Mom) gardener with a black thumb. I love the outdoors, homegrown tomatoes, and my adorable 7-year-old tortoiseshell kitten (complete with stubborn personality and googly eyes). My first language is sarcasm and I hail from Iowa.
Education: B.S. in Psychology from Kennesaw State University.
Claim To Fame: My husband and I own an electronic repair shop where we not only repair things, we sell local honey, jams, and jellies!
Stupid Human Trick: I’m a self-taught woodworker — I make rustic signs and other things from old pallet wood.
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Meet Karlyn Williams
I’m not just snappy on social.
Ever since Web 2.0 was a thing, I have been in the trenches developing strategies and systems for clients to keep them at their ideal customers’ top of mind. I’ve seen platforms come and go — and grow! With an entrepreneurial spirit, I love a challenge and learning about new technology and systems that make the lives and businesses of others easier.
When I’m not nerding out over social media and my task-oriented Trello boards, I love to teach tap, jazz, and hip hop at the dance studio where I grew up. On weekends, you can find me cheering on the James Madison University Dukes or relaxing with friends and family at a rooftop patio, because wine. Cheers!
Education:
B.A. in Journalism, James Madison University
Claim
to Fame: Choreographed a 75 person flashmob that has 300k+ views on YouTube.
Stupid
Human Trick: I’m a bottomless pit of content ideas.
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Meet Savannah Ivanitski
I’m not just an ads analyst.
I’m an adrenaline junkie and adventure seeker. I found my passion for marketing, advertising and writing through my experience in motorsports. I was born in Colorado and ended up in Arizona, but the desert suits me well because you don’t have to shovel sunshine.
My weekends are either filled with adventures of dirt biking and finding new camping spots or they are filled with lots of children’s birthday parties and non-stop soccer practices. I’m a wanna-be sommelier and my days don’t start until I have had a good workout and at least three cups of coffee.
Education: B.A. Business Communication, Arizona State University
Claim To Fame: I am the youngest driver to have ever finished the Pikes Peak International Hill Climb motorsports race in Colorado.
Stupid Human Trick: Much like Ross Geller, I have incredible unagi. I dare you to challenge me to a round of Friends trivia.
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Meet 'Candi`` Anklin
I’m not just an ads guru.
I’m a pizza-loving, travel addict (68 countries and counting!) who is obsessed with reading and talking to people. In my opinion, there is nothing better in life than good company and great food.
Occasionally, I blog and Instagram about my adventures, but most of the time I am too busy living in the moment. Life is short, and I want to see all the places, eat all the food, create memories, and pet all of the dogs.
Education: BA in Communications from UNCC.
Claim to Fame: A couple dozen of my landscape and architecture travel photos have been featured in huge publications.
Stupid Human Trick: I can speak six languages fluently.
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Meet Kristy Bolsinger
I’m not just a community manager.
I’m a kettlebell addict, mountaineering enthusiast, Seahawks football obsessed, digital marketer focused on Customer Experience and Optimization. I live in Seattle so you’ll likely find me partially rain-drenched with coffee in hand. I’ve lived in the PacNW my entire life and love it here, although I do enjoy the occasional escape. My favorite vacation is anywhere in Italy. (I secretly hope to one day grow up and become Italian.) I love reading anything with pages and listening to anything with notes. If I suddenly found myself independently wealthy, I might just go back to school for the rest of my life. I’m a crazy cat lady and you can find me and pics of my kitties on Instagram and Twitter.
Education: MBA Willamette University Atkinson Graduate School, BS Media and Communications Southern Oregon University
Claim To Fame: Proud Duchess of Ladonia. Yes, it’s a real place.
Stupid Human Trick: I can play four instruments (cello, flute, clarinet, saxophone) moderately better than your average 5th grader.
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Meet Rachel Marie Michaels
I’m not just about customer connections.
Central Jersey girl (yes, Central Jersey does exist!) who loves an East Coast fall and dreams of a house on the beach someday. When I’m not working for B Squared, I write and design a monthly newsletter for a local US Swim team, which I thoroughly enjoy! I’m an avid runner, Orangetheory enthusiast, and shavasanah will forever be my favorite part of yoga. I love podcasts – any Murderinos or Whispering Alenes out there? I’m a bookworm, a true Taurus in only the best ways (and no, I will not budge on that one). I have highbrow/lowbrow taste, so I’m not ashamed to say I believe Bravo shows are a great palate cleanser at the end of a long day.
Education: BA in English from Rutgers University
Claim To Fame: I’ve run three incredibly painful marathons, but very rewarding! My first marathon was during an unprecedented 90+ degree day and runners were passing out from the heat on the course. That day is forever burned in my brain! The friends I’ve made through running are for life and have provided the best therapy anytime we run. Also-I will never run another marathon again. It’s crazy.
Stupid Human Trick: I’ve been known to repaint and redesign rooms in my house on a whim – and put them all back together in one day. I can also cut the edges without using tape – you know, no big deal;)
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Meet Tanya Ponton
I’m not just the writer.
I’m an attorney-turned-novelist; or, recovering lawyer is what I always say. I suffer from wanderlust. I’m first generation Texan in a pure line of Louisianans . . . so a Saints fan, an etouffée-gumbo-po’boy connoisseur, and beaucoup attitude! I love to write, I love to write about writing, I love to teach people to write. I’m irrationally sad about the death of cursive. I’m implausibly fascinated with fonts. Grammarly is my junk food. And if I’m not writing, I’m travelling, often to London where I lived for almost a decade, or Dublin, or Paris . . . otherwise, anything with an ocean view.
Education: B.A. in Government, Harvard University, J.D. Columbia University.
Claim To Fame: I’m currently wrapping up my last year in the Michener program at the University of Texas to pursue my M.F.A. in Creative Writing.
Stupid Human Trick: While living in London, I sold flavored belly button fragrance from Jessica Simpson’s Dessert Beauty line. True story.
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Meet Liz Jeter
I’m not just crafty with advertising.
I am a born and raised Georgian who somehow missed the southern trait. I’m no Southern Belle by any traditional sense, but you can still catch me saying “bless her heart” and “hey y’all!” I am a self-taught crafter in woodworking, wood burning, and macrame. I have recently endeavored on the journey of being a foster mom. So far I have fostered five wonderful children, and intend to keep going as long as I can!
Education: B.A. in English from Oglethorpe University and an Associate B.S. in Psychology from College of Coastal Georgia
Claim To Fame: I’m the only person I know who has been cage diving with great white sharks!
Stupid Human Trick: I have the ability to know what my twin is up to without having spoken to her. I’ve been known to call her up and tell her about her current whereabouts, and it has always freaked her out.
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Meet Katie Maller
I’m not just about ads data.
I am a Disney-obsessed, wanderlust-seeking, dog-loving, pizza-craving, Indiana girl. When I’m not working at B Squared, I also work part-time as the office manager for Habitat for Humanity in my hometown of Kokomo (unfortunately, not the Kokomo the Beach Boys sing about).
I love to plan, make lists, and work on different projects. Whenever a friend needs help planning with a vacation, party, event, etc; I’m their girl! I would say I’m equally creative & analytical-so this has always been such a fun task to keep my brain challenged!
When I am not working on projects, I love spending time with my family and friends. In my free-time, my favorite hobbies include traveling, planning vacations, doing anything outdoors (especially hiking & biking!), camping, obsessing over Disney, bingeing the latest Netflix show, spending time with my pups, playing video games, and shopping!
Education: B.S.B. in Business, dual concentration in Marketing & Management; Indiana University
Claim To Fame: I was given the opportunity to work as an Intern for the 2018 Indianapolis 500 (aka the World’s Largest Single Day Sporting Event). I stood next to the guy who waved the checkered flag at the end of the race so, basically, I was seen by nearly 5 million people. I also got to work security for the Vice President & say hi to Chris Hemsworth!
Stupid Human Trick: I can remember (mostly) every stop (whether it’s gas station, restaurant, store, exit) I’ve been to when on a road trip.
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