About B Squared Media

Online marketing isn’t a series of campaigns. With B Squared Media it’s a conversation.

Big Firm Results. Boutique Agency Dedication.

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing, advertising, and customer care. What does “boutique” mean? What we mean by boutique is we believe that premier client service requires building an intimate, thorough, individual relationship with you.

What does “done-for-you” mean? Just that. We do it ALL for you when it comes to managing your social media channels, online ads, or customer service through social media. Everything we do is tailored not templated for each client; we give you what you need, not what we have.

Our clients are supported by individuals who have experience and expertise in each of our verticals. We’re the best at what we do. And we only do our best.

We Feel: There is no beginning and end with an online marketing strategy; it’s an ongoing attitude of integrating each marketing effort.

Our Philosophy: Establish trust and build relationships online through social media and digital marketing.

Our Mantra: Think Conversation, Not Campaign.™

Meet the B² Crew!

Brooke B. Sellas

Founder & CEO

Meet Brooke B. Sellas

I’m not just the entrepreneur.

I’m a song maker-upper; a person who breaks out dancing anytime music comes on. A foodie. A social media marketer, a wife, an older sister of two absolutely amazing women, and an advocate for curing cystic fibrosis. I’m a Texas transplant who moved 1600 miles away from home and ended up meeting my husband and starting my business in NYC! Some of my proudest accolades are: being named one of 70 rising social media stars by Mark Schaefer of {grow} and getting pegged as one of 125 Best People to Follow on Twitter for Social Media Geeks. I taught as an adjunct for consumer behavior at CUNY Baruch in New York City for two years (and loved every minute). Currently, my IRL (in real life) adventures have me living on a six-acre farm in NJ and spending my summers in Boothbay Harbor, ME. Wanna peek into my crazy world? Let’s connect on Instagram. I’m also a speaker, so book me to speak at your next conference!

Education: B.A. Communication and Media Studies, The Pennsylvania State University.

Claim To Fame: Presenting my undergrad thesis work on social media at the State Capitol in Harrisburg, PA. Read my thesis here!

Stupid Human Trick: I can roll my tongue into one of those clover looking things.

Lindsey Zaleski

Executive Assistant

Meet Lindsey Zaleski

I’m not just the ops lady.

I’m a real organization queen and MacGyver to problem-solving – awkward moments define my life. I’m a true animal lover (to Boomer, Gizmo, Sadie, and Darby) and former pet-foster home. I enjoy spending time with family & friends, going to the beach, and trying out new restaurants. I have recently moved to Philadelphia, but will always be a Texan – so I can make a meal out of margaritas and guacamole.

I spend my free time traveling to Boston to see my mom, working out, enjoying outdoor adventures, perfecting my photography, dreaming of my next road trip or excursion, and exploring my new love for books (I never liked reading as a kid).

Education: B.S. Interdisciplinary Studies and Communication, The University of Texas at Arlington.

Claim To Fame: I taught a course at UT Arlington for Student Success.

Stupid Human Trick: I know American Sign Language.

Carrie Keenan

Director of Customer Care

Meet Carrie Keenan

I’m not just the Account Manager for our enterprise clients.

I was a ‘cool’ geek before being a geek was cool. I’m obsessed with travel, podcasts and pop culture and a known abuser of puns, hashtags & emoji. You will likely see me with a cup of coffee in hand (a venti half-caf white chocolate mocha, to be precise) and will always be playing with any dog within reach. I occasionally blog and can always be found ‘on the ‘Gram’.

As a notorious klutz with a penchant for accidental misadventure, I’ve formed the mindset of “As long as it makes a good story, in the end, it’s all going to be ok.”

Education: Associates Degree in Interior Design from Fox Valley Technical College.

Claim To Fame: You can occasionally find me on the Arcology Podcast as ‘No Mercy, Percy.’

Stupid Human Trick: I can do a mean shopping cart on the dance floor.

Candice Anklin

Director of Paid Media

Meet Candi Anklin

I’m not just an ads guru.

I’m a pizza-loving, travel addict (77 countries and counting!) who is obsessed with reading and talking to people. In my opinion, there is nothing better in life than good company and great food.

Occasionally, I Instagram about my adventures, but most of the time I am too busy living in the moment. Life is short, and I want to see all the places, eat all the food, create memories, and pet all of the dogs.

Education: BA in Communications from UNCC.

Claim to Fame: A couple dozen of my landscape and architecture travel photos have been featured in huge publications.

Stupid Human Trick: I can speak six languages fluently.

Leah K. Williams

Account Manager

Meet Leah K. Williams

I’m not just a social conversationalist.

I’m a Mainer born and raised, I never stray too far from the sea and am happiest outside in the crisp fall weather or snuggled up with a book watching the snowfall. I’m a reader, writer, weightlifter, beauty product junkie, podcast addict, Disney enthusiast, Tom Brady supporter, aspiring yogi, and animal sympathizer. I’m constantly scanning Twitter for dog videos, and am obsessed with my rescue pup, Han Solo, who hails from Tennessee but loves the snow just like his fam. My favorite places in the world are the Cliffs of Moher and L’Antica Pizzeria Da Michele (aka the Naples pizzeria featured in Eat Pray Love).

Education: B.S. Digital Journalism, Endicott College

Claim To Fame: After calling into a Boston sports talk radio station, my voice was chosen as the featured audio clip in the morning show’s promo, which was played all over the New England airwaves for a day.

Stupid Human Trick: Though just 5 feet tall, I can deadlift 200lbs.

Karlyn Williams

Account Manager

Meet Karlyn Williams

I’m not just snappy on social.

Ever since Web 2.0 was a thing, I have been in the trenches developing strategies and systems for clients to keep them at their ideal customers’ top of mind. I’ve seen platforms come and go — and grow! With an entrepreneurial spirit, I love a challenge and learning about new technology and systems that make the lives and businesses of others easier.

When I’m not nerding out over social media and my task-oriented Trello boards, I love to teach tap, jazz, and hip hop at the dance studio where I grew up. On weekends, you can find me cheering on the James Madison University Dukes or relaxing with friends and family at a rooftop patio, because wine. Cheers!

Education: B.A. in Journalism, James Madison University

Claim to Fame: Choreographed a 75 person flashmob that has 300k+ views on YouTube.

Stupid Human Trick: I’m a bottomless pit of content ideas.

Molly Janssen

Junior Advertising Manager

Meet Molly Janssen

I’m not just about ads data.

As a former gymnast turned collegiate pole vaulter, I’m a perfectionist – sometimes to a fault. The devil is in the details and being organized and getting things done is my m.o. Nothing feels better than working with a team to check off a difficult to-do. The Pomodoro Technique, Timeboxing, Don’t Break the Chain. If there is a productivity method out there, I’ve tried it.

Don’t let this scare you. Surprisingly, I DO know how to let my hair down and have a good time. I’m from a very large, obnoxious and FUN family, which means I’m a social chameleon. I love all things food – ramen is always on my mind – enjoy anything active and spend the majority of my free time with my friends and family (the human and furry kinds).

Education: B.S.A. in Journalism and B.A. English from Drake University

Claim To Fame: I can eat 15 BBQ chicken drumsticks

Stupid Human Trick: Can talk like Donald Duck

Liz Daniels

Junior Advertising Manager

Meet Liz Daniels

I’m not just crafty with advertising.

I am a born and raised Georgian who somehow missed the southern trait. I’m no Southern Belle by any traditional sense, but you can still catch me saying “bless her heart” and “hey y’all!” I am a self-taught crafter in woodworking, wood burning, and macrame. I have recently endeavored on the journey of being a foster mom. So far I have fostered five wonderful children, and intend to keep going as long as I can!

Education: B.A. in English from Oglethorpe University and an Associate B.S. in Psychology from College of Coastal Georgia

Claim To Fame: I’m the only person I know who has been cage diving with great white sharks!

Stupid Human Trick: I have the ability to know what my twin is up to without having spoken to her. I’ve been known to call her up and tell her about her current whereabouts, and it has always freaked her out.

Chris Wszolek

Web Director

Meet Chris Wszolek

I’m not just a web designer.

I’ve been interested in art and design since I painted my first turtle sculpture in 1st grade, and have been fortunate to find a career in graphic design for almost 20 years. I pivoted to web design & development about 15 years ago and started my own business in 2011. I’m a hockey player, drummer in a hard rock band (recording an album as we speak), and lifelong Chicago Cubs & Blackhawks fan. When I’m not doing any of those things I’m usually scanning Netflix endlessly and indecisively… before getting overwhelmed by all the new shows and just re-watching Breaking Bad and The Office for the millionth time.

Education: 4 Years towards B.A. in Studio Art, Indiana University Bloomington.

Claim To Fame: I produced a Veterans Day video for a local school program, which was originally intended to be a simple slideshow for a one-time use — but ended up with half a million YouTube views, getting picked up and used on the Hallmark Channel, and played by the Atlanta Falcons at an NFL Halftime Show.

Stupid Human Trick: I have watched Breaking Bad beginning-to-end no less than six times, and have visited all of the filming locations in Albuquerque, including Walter White’s house. I know that’s not really a “trick” — but if you don’t agree that Breaking Bad is the greatest TV show that’s ever been produced, then I’m afraid I’m going to have to fight you.