About B Squared Media

Online marketing isn’t a series of campaigns. With B Squared Media it’s a conversation.

Big Firm Results. Boutique Agency Dedication.

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing, advertising, and customer care. What does “boutique” mean? What we mean by boutique is we believe that premier client service requires building an intimate, thorough, individual relationship with you.

What does “done-for-you” mean? Just that. We do it ALL for you when it comes to managing your social media channels, online ads, or customer service through social media. Everything we do is tailored not templated for each client; we give you what you need, not what we have.

Our clients are supported by individuals who have experience and expertise in each of our verticals. We’re the best at what we do. And we only do our best.

We Feel: There is no beginning and end with an online marketing strategy; it’s an ongoing attitude of integrating each marketing effort.

Our Philosophy: Establish trust and build relationships online through social media and digital marketing.

Our Mantra: Think Conversation, Not Campaign.™

Meet the B² Crew!

Brooke B. Sellas

Founder & CEO

ABOUT BROOKE

Alex Sellas

Co-Founder, Chief Financial Officer & Chief Service Officer

ABOUT ALEX

Lindsey Zaleski

Executive Assistant

Meet Lindsey Zaleski

I’m not just the admin lady.

I’m a real organization queen and MacGyver to problem-solving – awkward moments define my life. I’m a true animal lover (to Boomer, Gizmo, Sadie, and Darby) and former pet-foster home. I enjoy spending time with family & friends, going to the beach, and trying out new restaurants. I have recently moved to Philadelphia, but will always be a Texan – so I can make a meal out of margaritas and guacamole.

I spend my free time gardening (my newest hobby), enjoying outdoor adventures, perfecting my photography, exploring my new love for books (I never liked reading as a kid), and traveling to see family between Pennsylvania, Tennessee, and Texas.

Education: B.S. Interdisciplinary Studies and Communication, The University of Texas at Arlington.

Claim To Fame: I taught a course at UT Arlington for Student Success.

Stupid Human Trick: I know American Sign Language.

Carrie Keenan

Director of Customer Care

Meet Carrie Keenan

I’m not just the Account Manager for our enterprise clients.

I was a ‘cool’ geek before being a geek was cool. I’m obsessed with travel, podcasts and pop culture and a known abuser of puns, hashtags & emoji. You will likely see me with a cup of coffee in hand (a venti half-caf white chocolate mocha, to be precise) and will always be playing with any dog within reach. I occasionally blog and can always be found ‘on the ‘Gram’.

As a notorious klutz with a penchant for accidental misadventure, I’ve formed the mindset of “As long as it makes a good story, in the end, it’s all going to be ok.”

Education: Associates Degree in Interior Design from Fox Valley Technical College.

Claim To Fame: You can occasionally find me on the Arcology Podcast as ‘No Mercy, Percy.’

Stupid Human Trick: I can do a mean shopping cart on the dance floor.

Chris Wszolek

Web Director

Meet Chris Wszolek

I’m not just a web designer.

I’ve been interested in art and design since I painted my first turtle sculpture in 1st grade, and have been fortunate to find a career in graphic design for almost 20 years. I pivoted to web design & development about 15 years ago and started my own business in 2011 before joining the B Squared team. I’m a hockey player, drummer, and lifelong Chicago Cubs & Blackhawks fan. When I’m not doing any of those things I’m usually scanning Netflix endlessly and indecisively… before getting overwhelmed by all the new shows and just re-watching Breaking Bad and The Office for the millionth time.

Education: 4 Years towards B.A. in Studio Art, Indiana University Bloomington.

Claim To Fame: I produced a Veterans Day video for a local school program, which was originally intended to be a simple slideshow for a one-time use — but ended up with half a million YouTube views, getting picked up by the Hallmark Channel, and played by the Atlanta Falcons at an NFL Halftime Show.

Stupid Human Trick: I have watched Breaking Bad beginning-to-end no less than six times, and have visited all of the filming locations in Albuquerque, including Walter White’s house. I know that’s not really a “trick” — but if you don’t agree that Breaking Bad is the greatest TV show that’s ever been produced, then I’m afraid I’m going to have to fight you.

Jaime Letter

Project Manager

Meet Jaime Letter

I’m not just the organizer!

I’m a mom, educator, wanna be minimalist, animal lover, and proud New Jerseyian. I have two willful, strong, smart daughters who find themselves on the back of a pony in any day ending in ‘Y.’ I have worked in schools since I was a teen and am excited to bring my leadership skills to B Squared Media!

When I’m not working, you’ll find me reading (52 books a year, thank you very much), cheering on my girls at horse shows, caring for our many pets, cooking, and napping. Napping is important to life.

Education: BA in Elementary Education and Special Education from Bethany College, MA in Educational Administration from Kean University

Claim To Fame: Feeling Joe Gorga’s muscles (just kidding, not really) and helping raise thousands of dollars for a very special SAFE house in NJ for women who were in abusive relationships.

Stupid Human Trick: Whipping the house back into shape after my two daughters have destroyed it in 30 seconds flat.

Karlyn Williams

Account Manager

Meet Karlyn Williams

I’m not just snappy on social.

Ever since Web 2.0 was a thing, I have been in the trenches developing strategies and systems for clients to keep them at their ideal customers’ top of mind. I’ve seen platforms come and go — and grow! With an entrepreneurial spirit, I love a challenge and learning about new technology and systems that make the lives and businesses of others easier.

When I’m not nerding out over social media and my task-oriented Trello boards, I love to teach tap, jazz, and hip hop at the dance studio where I grew up. On weekends, you can find me cheering on the James Madison University Dukes or relaxing with friends and family at a rooftop patio, because wine. Cheers!

Education: B.A. in Journalism, James Madison University

Claim to Fame: Choreographed a 75 person flashmob that has 300k+ views on YouTube.

Stupid Human Trick: I’m a bottomless pit of content ideas.

Melissa Cunningham

Advertising Manager

Meet Melissa Cunningham

I’m not just an Ads Guru.

I spent my childhood playing in corn fields and riding horses with friends in the midwest. I then decided to be adventurous by moving to California for college. Later in life my family and I spent some time living in South Korea for a few years. I crave new places and travel, but loving quiet life in Texas! If we are not on the road for my sons livestock shows, you’ll find me hanging out with friends in a middle of nowhere Texas town enjoying the local music, dining and antique shopping.

Education: Bachelors in Equine Science from California State University, Fresno and Certificate degree in Graphic Design and Imagery from Umass.

Claim to Fame: A few years ago, myself and my horse were commonly used as extras in a nationwide TV show and commercials.

Stupid Human Trick: I’m effortlessly crafty. Just show me what you want to make, I bet I know how or will figure it out!

Kaitlin Wichmann

Advertising Manager

Meet Kaitlin Wichmann

I’m not just a paid advertising whiz.

I was raised in Kansas and moved out to Los Angeles for college. After college, I worked full-time for 2 years in LA. I then left and traveled the world, living in Bali, Thailand, Argentina, and did a motorbike tour around rural Vietnam. When I’m not traveling or working hard on optimizing my clients’ Ads accounts, you can find me outdoors (away from screens!), reading, or sunbathing.

Education: Bachelor of Arts in Marketing Communications from California Lutheran University

Claim to Fame: I’ve been a background actor on some of the top TV shows!

Stupid Human Trick: I have a 450+ day streak on Duolingo (learning Portuguese!)

Molly Janssen

Lead Advertising Coordinator

Meet Molly Janssen

I’m not just a data-driven Ads Coordinator!

As a child, I could be found flipping off of just about anything – rooftops, balance beams, my parent’s sofa. You name it! In college, I took my love of heights to Drake University, where I pole-vaulted on the track team and studied Public Relations and English.

I currently reside in my hometown of Kansas City, aka Cowtown, USA. I love spending quality time with my husband and two kids and enjoying the simpler things in life like a good patio, a good beer, and good friends.

Education: BA in Jounalism, Mass Communications (Public Relations), and English from Drake University.

Claim To Fame: I don’t want to be famous. I just want to enjoy a life of contentment.

Stupid Human Trick: I love to declutter and motivate. If you have an organization or enthusiasm problem, I can help you solve it!