Online marketing isn’t a series of campaigns.
With B Squared Media it’s a conversation.
We Feel: There is no beginning and end with an online marketing strategy; it’s an ongoing attitude of integrating each marketing effort.
At B Squared Media, we’re not only going to build you a campaign, we’re going to start a conversation with your customers. Why? Because a campaign is a one-time transaction. A conversation is a catalyst for a relationship, and a relationship indicates trust, respect, loyalty…which are, uh,…beliefs, opinions, feelings (psychographics). See how that works? Neat party trick, huh?
Our Philosophy: Establish trust and build relationships online through social media and digital marketing.
Seriously, online marketing and social media today are about connecting with people emotionally because people make business decisions based on who they are, and who they think YOU are. And we’re here to help you communicate that to them through a series of conversations. Whether that means revisiting your current strategy or establishing your presence, we can change the way you interact with your current and prospective clients.
Our Mantra: Think Conversation, Not Campaign.™
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Meet Brooke B. Sellas
I’m not just the entrepreneur.
I’m a song maker-upper; a person who breaks out dancing anytime music comes on. A foodie. A social media marketer, a wife, an older sister of two absolutely amazing women, and an advocate for curing cystic fibrosis. I’m a Texas transplant who moved 1600 miles away from home and ended up meeting my husband and starting my business in NYC! Some of my proudest accolades are: being named one of 70 rising social media stars by Mark Schaefer of {grow} and getting pegged as one of 125 Best People to Follow on Twitter for Social Media Geeks. I taught as an adjunct for consumer behavior at CUNY Baruch in New York City for two years (and loved every minute). Currently, my IRL (in real life) adventures have me living on a six-acre farm in NJ and spending my summers in Boothbay Harbor, ME. Wanna peek into my crazy world? Let’s connect on Instagram. I’m also a speaker, so book me to speak at your next conference!
Education: B.A. Communication and Media Studies, The Pennsylvania State University.
Claim To Fame: Presenting my undergrad thesis work on social media at the State Capitol in Harrisburg, PA. Read my thesis here!
Stupid Human Trick: I can roll my tongue into one of those clover looking things.
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Meet Lindsey Zaleski
I’m not just the ops lady.
I’m a real organization queen and MacGyver to problem-solving – awkward moments define my life. I’m a true animal lover (to Boomer, Gizmo, Sadie, and Darby) and former pet-foster home. I enjoy spending time with family & friends, going to the beach, and trying out new restaurants. I have recently moved to Philadelphia, but will always be a Texan – so I can make a meal out of margaritas and guacamole.
I spend my free time traveling to Boston to see my mom, working out, enjoying outdoor adventures, perfecting my photography, dreaming of my next road trip or excursion, and exploring my new love for books (I never liked reading as a kid).
Education: B.S. Interdisciplinary Studies and Communication, The University of Texas at Arlington.
Claim To Fame: I taught a course at UT Arlington for Student Success.
Stupid Human Trick: I know American Sign Language.
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Meet Rachel Steinman
I’m not just the Millennial manager.
I’m a proud Millennial who’s just trying to make the world a better place! I’m a coffee snob, wannabe foodie, bookworm and passionate writer. I’m obsessed with all things music and pop culture, and I spend a lot of time reading articles about social justice and feminism. I love traveling solo and am a firm believer in the power of meditation.
I’m a New Yorker but should have been born in a warm-weather state. I also consider Miami and Israel home.
I never go anywhere without headphones and spend too much time on social media. Don’t judge me.
Education: B.S. Journalism & BA Sociology, The University of Miami
Claim To Fame: I’ve written a bunch of pop culture, music, and social justice blogs that have gone viral online, and I’ve been featured on HLN to discuss the Trayvon Martin case.
Stupid Human Trick: I’m a professional spelling expert. When I was 9 I made it to the New York State spelling bee finals against kids almost twice my age. Yes, I’m still proud of this accomplishment.
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Meet Carrie Keenan
I’m not just the Account Manager for our enterprise clients.
I was a ‘cool’ geek before being a geek was cool. I’m obsessed with travel, podcasts and pop culture and a known abuser of puns, hashtags & emoji. You will likely see me with a cup of coffee in hand (a venti half-caf white chocolate mocha, to be precise) and will always be playing with any dog within reach. I occasionally blog and can always be found ‘on the ‘Gram’.
As a notorious klutz with a penchant for accidental misadventure, I’ve formed the mindset of “As long as it makes a good story, in the end, it’s all going to be ok.”
Education: Associates Degree in Interior Design from Fox Valley Technical College.
Claim To Fame: You can occasionally find me on the Arcology Podcast as ‘No Mercy, Percy.’
Stupid Human Trick: I can do a mean shopping cart on the dance floor.
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Meet Amy Barton
I’m not just a client liaison.
I’m a life-living, experience-collecting, unapologetically dog mom-ing laugh-addict who is obsessed with travel, starry skies, and being an undercover foodie superstar. Chances are good that you’ll find me jamming to 90’s hip-hop, Uncle Kracker, Eminem, Jimmy Buffett, or the “Happy Hits” Spotify mood channel (did I mention my tastes in EVERYTHING are slightly more than eclectic?) as I work, and actually listening to FM radio when I’m in my car – hey, there are call-in contests to be won! When I’m not social media-ing, you’ll find me flying the friendly skies, cooking up a new concoction (and possibly blogging about it), or catching up with friends and family.
Education: B.A. Radio-TV Communications, the University of Central Florida (Go Knights!)
Claim To Fame: Aside from that time I was on Pawn Stars? (No really – Season 10, ep. “Pawn Fiction.”)
Stupid Human Trick: I have the uncanny ability to see a person for the first time and immediately figure out who else they look like. For example: http://bit.ly/2lx4L7H …also, Drake looks like a thumb. 👍
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Meet Jenny Parulski
I’m not just the advertising whiz.
I am an outdoor enthusiast, an artist, and a homemade salsa junkie. I aspire to be Joanna Gaines’ best friend and I won’t rest until that happens. I hail from Wisconsin, but this Cheesehead now lives in the Arizona desert because there’s no snow here.
Education: B.S. in Elementary Education and a Certificate in Social Media Marketing, the University of Wisconsin-Madison
Claim To Fame: I own a woodworking business. I make custom farmhouse table & rustic decor in my “free time.”
Stupid Human Trick: I can start a campfire without a match or lighter.
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Meet Laurie Thompson
I’m not just the content go-to.
I’m a Diet-Coke loving, Pandora-obsessed, teacher turned content marketer. Most days you will find me in my office with either the 60s or 90s channel on Pandora, with my two dogs staring at me as I talk to them about what I find on Feedly for the day. When I am not working on content, I love to find a good book to read, preferably in paperback! I also love going to Florida to visit Disney World and Harry Potter as much as I can! You can follow me on Instagram and Twitter: @LaurieMarkets
Education: B.S. Art Education Kennesaw State University, BA Graphic Design Kennesaw State University
Claim To Fame: I may have a degree in Art Education, but I have taught subjects such as: Social Studies, English, Yearbook, Geography and more! (But I won’t touch Math or Science)
Stupid Human Trick: I am a walking knowledge base of random facts. I think it’s because of all of the content I read and curate every day!
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Meet Nardos Mekonnen
I’m not just the social coordinator.
I’m a dog-loving, bacon-obsessed, free-spirited literature freak. I’m an avid traveler, writer, reader, photographer, and I live for a good story whether I’m telling it or experiencing it. I’m a first-generation American of Ethiopian descent who lived in Kenya from age 6-15 so I have a unique perspective on this big, beautiful world. The ocean is my absolute favorite place on earth and if I could make a living out of floating out to sea, I would find a shore to push off from every day.
I love marketing because of its storytelling nature and how we use the story of a brand to create its voice and build relationships with customers. In my spare time, I do lots of yoga, hiking, fishing, and basically anything that involves the great outdoors.
Education: B.A. Communications, Colorado State University
Claim To Fame: I wrote a book compiling all of my bizarre stories from working retail between high school and college. It’s called Diary of a Retail Zombie.
Stupid Human Trick: I make all of my own lotion and shampoo!
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Meet Chrissie Thompson
I’m not just a community connector.
Hey, guys! Welcome to my little piece of the page! I’m an animal loving, reality-show watching (think Big Brother and Teen Mom) gardener with a black thumb. I love the outdoors, homegrown tomatoes, and my adorable 7-year-old tortoiseshell kitten (complete with stubborn personality and googly eyes). My first language is sarcasm and I hail from Iowa.
Education: B.S. in Psychology from Kennesaw State University.
Claim To Fame: My husband and I own an electronic repair shop where we not only repair things, we sell local honey, jams, and jellies!
Stupid Human Trick: I’m a self-taught woodworker — I make rustic signs and other things from old pallet wood.
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Meet Kristy Bolsinger
I’m not just a community manager.
I’m a kettlebell addict, mountaineering enthusiast, Seahawks football obsessed, digital marketer focused on Customer Experience and Optimization. I live in Seattle so you’ll likely find me partially rain-drenched with coffee in hand. I’ve lived in the PacNW my entire life and love it here, although I do enjoy the occasional escape. My favorite vacation is anywhere in Italy. (I secretly hope to one day grow up and become Italian.) I love reading anything with pages and listening to anything with notes. If I suddenly found myself independently wealthy, I might just go back to school for the rest of my life. I’m a crazy cat lady and you can find me and pics of my kitties on Instagram and Twitter.
Education: MBA Willamette University Atkinson Graduate School, BS Media and Communications Southern Oregon University
Claim To Fame: Proud Duchess of Ladonia. Yes, it’s a real place.
Stupid Human Trick: I can play four instruments (cello, flute, clarinet, saxophone) moderately better than your average 5th grader.
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Meet 'Candi`` Anklin
I’m not just an ads guru.
I’m a pizza-loving, travel addict (68 countries and counting!) who is obsessed with reading and talking to people. In my opinion, there is nothing better in life than good company and great food.
Occasionally, I blog and Instagram about my adventures, but most of the time I am too busy living in the moment. Life is short, and I want to see all the places, eat all the food, create memories, and pet all of the dogs.
Education: BA in Communications from UNCC.
Claim to Fame: A couple dozen of my landscape and architecture travel photos have been featured in huge publications.
Stupid Human Trick: I can speak six languages fluently.
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Meet Tanya Ponton
I’m not just the weekend watch.
I’m a Mainer born and raised, I never stray too far from the sea and am happiest outside in the crisp fall weather or snuggled up with a book watching the snowfall. I’m a reader, writer, weightlifter, beauty product junkie, podcast addict, Disney enthusiast, Tom Brady supporter, aspiring yogi, and animal sympathizer. I’m constantly scanning Twitter for dog videos, and am obsessed with my rescue pup, Han Solo, who hails from Tennessee but loves the snow just like his fam. My favorite places in the world are the Cliffs of Moher and L’Antica Pizzeria Da Michele (aka the Naples pizzeria featured in Eat Pray Love).
Education: B.S. Digital Journalism, Endicott College
Claim To Fame: After calling into a Boston sports talk radio station, my voice was chosen as the featured audio clip in the morning show’s promo, which was played all over the New England airwaves for a day.
Stupid Human Trick: Though just 5 feet tall, I can deadlift 200lbs.
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Meet Tanya Ponton
I’m not just the writer.
I’m an attorney-turned-novelist; or, recovering lawyer is what I always say. I suffer from wanderlust. I’m first generation Texan in a pure line of Louisianans . . . so a Saints fan, an etouffée-gumbo-po’boy connoisseur, and beaucoup attitude! I love to write, I love to write about writing, I love to teach people to write. I’m irrationally sad about the death of cursive. I’m implausibly fascinated with fonts. Grammarly is my junk food. And if I’m not writing, I’m travelling, often to London where I lived for almost a decade, or Dublin, or Paris . . . otherwise, anything with an ocean view.
Education: B.A. in Government, Harvard University, J.D. Columbia University.
Claim To Fame: I’m currently wrapping up my last year in the Michener program at the University of Texas to pursue my M.F.A. in Creative Writing.
Stupid Human Trick: While living in London, I sold flavored belly button fragrance from Jessica Simpson’s Dessert Beauty line. True story.
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Meet Tanya Ponton
I’m not just an ads analyst.
I’m an adrenaline junkie and adventure seeker. I found my passion for marketing, advertising and writing through my experience in motorsports. I was born in Colorado and ended up in Arizona, but the desert suits me well because you don’t have to shovel sunshine.
My weekends are either filled with adventures of dirt biking and finding new camping spots or they are filled with lots of children’s birthday parties and non-stop soccer practices. I’m a wanna-be sommelier and my days don’t start until I have had a good workout and at least three cups of coffee.
Education: B.A. Business Communication, Arizona State University
Claim To Fame: I am the youngest driver to have ever finished the Pikes Peak International Hill Climb motorsports race in Colorado.
Stupid Human Trick: Much like Ross Geller, I have incredible unagi. I dare you to challenge me to a round of Friends trivia.
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