About B Squared Media
Social media marketing shouldn’t be a series of campaigns. With B Squared Media it’s a conversation.
The B Squared Mission
The mission of B Squared Media is to offer our services in the most efficient, proactive, and customer-focused way possible. We are hand-holders and cheerleaders. We only bring positive energy to a project.
Our “how we work” mission statement is anything but traditional. We choose to break it into three parts: How We Feel, Our Philosophy, and Our Mantra.
We Feel: There is no beginning and end with a social media marketing strategy; it’s an ongoing attitude of integrating each marketing effort.
Our Philosophy: Establish trust and build relationships by having conversations that connect on social media; uncover emotionally-connected consumers and convert them when the time is right.
Our Mantra: Think Conversation, Not Campaign.™
Big Firm Results. Boutique Agency Dedication.
B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing, paid advertising, and social media customer care. What does “boutique” mean? What we mean by boutique is we believe that premier client service requires building an intimate, thorough, individual relationship with you (and your customers!).
What does “done-for-you” mean? Just that. We do it ALL for you when it comes to managing your social media channels, social and search ads, or customer care through social media. Everything we do is tailored, not templated for each client; we give you what you need, not what we have.
Our clients are supported by individuals who have experience and expertise in each of our verticals. We’re the best at what we do. And we only do our best.
Christine Thompson
Social Media Coordinator
Kristy Morrison
Weekend CMGR
Tanya Ponton
Copywriter
Mandy Edwards
Advertising Coordinator
At B Squared Media, we’ve been virtual from the start.
Since 2012, the appeal of forming virtual teams has proven itself to be a huge success. Our team can manage their work and personal lives with more flexibly, and with increased productivity. Who doesn’t love a win-win?!
The ROI of social media shouldn’t be zero.
A long time ago in another time and place (Dallas, Texas in the mid-2000s), I worked in non-profit. Not only was I responsible for raising nearly a million dollars each year, but I was also tasked with figuring out how to get young professionals to pay attention to our charity.
Of course, that ended up being beer and a burgeoning Facebook. We used Facebook to connect with like-minded individuals and after three months, we had tens of thousands of connections on our Facebook Profile (Pages didn’t exist yet), and 1700 of them ended up attending our new young professional-focused pub crawl.
The return on investment (ROI) was around $60,000 for our new young professionals’ event (garnering 16X more than most first-time events), and countless young professionals who became actively involved with our charity.
Though I wasn’t working in social media yet, the seed was planted. We used social media to connect and converse with our local young professionals. Then we used it to convert them into revenue and continued support… a community if you will.
Fast forward over 15 years and I’ve been taking that pub crawl blueprint and applying it to local and global brands for more than ten years.
People aren’t starved for content. They’re starved for connection. Brands that understand this and embody a “Think Conversation, Not Campaign” mindset are able to convert more of their audiences than brands that focus on content alone.
BROOKE SELLAS
Founder & CEO, B Squared Media
Bringing a smile to every customer, one social media message at a time.
Honestly, few social media agencies are as obsessed with connection as much as we are.
Creative agencies can develop eye-catching content, but we already told you it’s more about connection than content. Do they help you with social media customer experience, retention, loyalty, and acquiring new customers through social media efforts? Doubtful.
We’re advocates for emotional marketing and true connection. And most social media agencies are anything but. By helping our clients reduce overhead costs and providing teams with social media CX-focused skills, we’re innovating the way brands use social media to connect, converse, and convert.
B Squared Media is the premier social media customer care provider for the USA.
Social media customer experience, taken to the next level.
Brand conversations on social media are becoming more important than online reviews. And we only see this trend growing.
Social media customer care – taking care of your customers through social media channels – is at the center of the customer experience (CX). The conversations that are happening on social channels, both peer-to-peer and peer-to-brand, are helping or hurting brands when it comes to gaining new customers and keeping the ones they have.
Brands have no choice but to embrace the world of digital engagement and conversations to maintain consumer & customer connection. Can your brand be 9 to 5 when customer requests happen 24/7? Are you capable of a 24/7 commitment to meeting and exceeding those needs 365 days a year?
Service departments like call centers and customer success teams are struggling to keep up with the strategic shifts needed to manage social media CX. And, as customer expectations have soared, the research shows that brands have only fallen further behind.
As social media channels continue to grow as the top choice for many customer care requests, most brands are still failing to meet customers’ needs with a social media customer care program.
Futureproof your brand with social media customer care and B Squared Media.