

Customer care, taken to the next level.
Written by a CX practitioner, Brooke Sellas, our newsletter will give you practical and tactical insight on building companies, cultures, and communities that people adore.








Welcome to From Lost to Loyal: How to Make It Right When CX Goes Wrong, where brands innovate and evolve, ensuring that they retain the warmth of human connection in the digital age.
Our quarterly e-newsletter covers subjects like:
- The Irreplaceable Value: Unravel the significance and power of the human touch, even in an age dominated by automation and AI.
- Balancing Bytes with Bonds: Strategies for integrating the warmth of personal connections in the digital customer service realm.
- Navigating Digital Landscapes with Empathy: Learn how to seamlessly combine state-of-the-art tools with genuine human concern.
- Real Stories, Real Impact: Dive into real-world cases where brands have successfully intertwined digital prowess with human sensitivity.
- A Glimpse Ahead: Forecasting how the synergy of tech and touch will shape the future of customer service.
As we navigate the digital realm, it’s essential not to lose the soul of service: the human. Join our newsletter community and ensure every digital interaction holds the heart of genuine care.