START CONNECTING WITH
Learn how to connect, converse, and convert through social media listening and social-led customer care
Conversations That Connect is a story that started with a couple of beers (as most good stories do). And some friends. And the Cystic Fibrosis Foundation. And because it was 2007, also this cool new site called Facebook, that all the college kids were using. The result was a very successful charity pub crawl. Maybe because I’m a one-time wannabe weather girl, when social media took the world by storm, I was hooked. Fifteen years later, a few good beers have turned into my million-dollar digital marketing business, B Squared Media.
Today, clients ask me one thing more than any other about social media marketing: “Where do I start?”
In Conversations That Connect, I explain how I’ve helped billion-dollar brands in consumer goods, finance, retail, and others connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management.
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A few things I discuss in the book
About the Author
Brooke B. Sellas has more than 15 years of experience, with an expertise in social media marketing. She founded B Squared Media in 2012, based on her marketing mantra: Think Conversation, Not Campaign.™ Since then, Brooke and the B² Crew have become known as the ‘conversation company’ with their done-for-you social media, advertising, and online customer care solutions that focus on customer-centric strategies.
In addition to her client services, Brooke is a guest speaker at major marketing venues across the country, including Social Media Marketing World, Agents of Change, and Content Jam. Brooke has also taught social media studies at New York University, Baruch College, and the University of California at Irvine.