bg header
ConversationsThatConnectBook Hardcover
ConversationsThatConnectBook Hardcover

“Consumers are composing epic ballads for marketers looking to target them — as long as those marketers are listening.”

Learn how to connect, converse, and convert through social media listening and social-led customer care

Conversations That Connect is a story that started with a couple of beers (as most good stories do). And some friends. And the Cystic Fibrosis Foundation. And because it was 2007, also this cool new site called Facebook, that all the college kids were using. The result was a very successful charity pub crawl. Maybe because I’m a one-time wannabe weather girl, when social media took the world by storm, I was hooked. Fifteen years later, a few good beers have turned into my million-dollar digital marketing business, B Squared Media.

Today, clients ask me one thing more than any other about social media marketing: “Where do I start?”

In Conversations That Connect, I explain how I’ve helped billion-dollar brands in consumer goods, finance, retail, and others connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management.

Read the First Chapter Free!

Want to try before you buy? Sign up to get the Introduction and Chapter 1 of the book delivered for free!

[activecampaign form=37 css=0]

A few things I discuss in the book

If you’re thinking about social media as the new destination for your marketing campaigns, you’re already doing it wrong. (Sorry.)

Accidentally (or not) my undergraduate thesis work on the Social Penetration Theory (SPT) led to my company’s mantra: Think Conversation, Not Campaign.™ And SPT turned out to be the game changer when it comes to mastering conversations that connect on social media.

Believe it or not, the key to cracking the code does not start with choosing the right social media platform.


Your brand has a social media community already. And they talk about what they want, and how they want it. I’ll teach you how to listen first, so you can join the chat without killing the vibe – and maybe even (gently) direct the conversation.

Bots are awesome…until they’re not. Without humans, things go haywire. I’ll explain why our strategy of “teams, not tech” is essential to harnessing the power of automated response systems.

Throughout the book, I’ll give you real world examples of success (and a few scary stories to learn from!). Including how the B Squared team helped one client improve customer support response times by 3,278%, including a 2,229% increase in complaint handling. Yes, really.

Praise for Brooke B. Sellas and Conversations That Connect

Read the First Chapter Free!

Want to try before you buy? Sign up to get the Introduction and Chapter 1 of the book delivered for free!

This field is for validation purposes and should be left unchanged.
ConversationsThatConnect Chapter1

“If you’ve worked hard to build a community, you should now be working hard to seed your community with conversational content.”

About the Author

Brooke B. Sellas has more than 15 years of experience, with an expertise in social media marketing. She founded B Squared Media in 2012, based on her marketing mantra: Think Conversation, Not Campaign.™ Since then, Brooke and the B² Crew have become known as the ‘conversation company’ with their done-for-you social media and outsourced social media customer service solutions that focus on customer-centric strategies.

In addition to her client services, Brooke is a guest speaker at major marketing venues across the country, including Social Media Marketing World, INBOUND, MarketingProfs B2B Forum, and Content Jam. Brooke has also taught social media studies at New York University, Baruch College, and the University of California at Irvine.

Recent awards and recognition for Brooke and B Squared Media

brookeAccolade LinkedIn

One of LinkedIn’s 10 Rising Stars in Marketing to Follow

LinkedIn (2022)   |   READ

brookeAccolade LeadingWomen

One of New Jersey’s Top 25 Women Entrepreneurs & Brand Builders

LWE and New Jersey Monthly Magazine (2018)

brookeAccolade Top100CMA

Top 100 CMA Influencer & Strategist

Base’s TOP 100 CMA (2024)

brookeAccolade SproutPartner

B Squared Media: Sprout Social’s Partner of the Year Award

Sprout Social (2017)


It’s our 10th birthday, but we’re giving YOU the gift!

During the month of May, sign up for updates on Brooke’s upcoming book, Conversations That Connect, and automatically be entered to win a copy one of our fave marketing books: The Context Marketing Revolution by Mathew Sweezey.

[activecampaign form=36 css=0]

Sweezey Book

There is a limit of only one (1) prize per person during the entry period. Winners will be notified by email within seven days of selection and must claim prize (and offer a valid U.S. address) within seven days of being notified, unless otherwise stated. There will be four (4) total winners; winners to be chosen & notified by email on 5/6/22, 5/13/22, 5/20/22, 5/27/22. If you are confirmed to be a winner of this giveaway, you may not exchange your prize for cash or any other merchandise or services.

  • The entrant must be a legal resident of the 50 United States, and is 18 years of age or older; and
  • The entrant is NOT a previous or current team member of B Squared Media; and
  • The entrant is NOT involved in any part of the administration and execution of this giveaway; and
  • The entrant is NOT an immediate family (parent, sibling, spouse, child) or household member of a B Squared Media team member.
  • This Sweepstakes is void outside the geographic area described above and wherever else prohibited by law. There is no purchase necessary to win.
  • By entering the giveaway, you agree to receive book updates and newsletters from B Squared Media. We never sell, rent or share your email address or information. You may unsubscribe from the B Squared Media email list at any time.