Case Studies

Just a few of our social media, social listening & advertising success stories!

Case Studies

Case Study #1

How We Used Social Listening & Tagging To Help This NPO With Event Planning

B Squared Media helped NCTE, a non-profit organization, with the management of the social chatter around their conference in 2019, and used social listening and tagging to assist in creating an even more customer-centric conference for 2020.

Results from B Squared’s Organic Social Media Service:

  • Engaged with the attendees and digital community to provide assistance and build relationships
  • Acted as an extension of the on-site team
  • Reported back to NCTE with insights from conversation around #NCTE19

*Please note, social listening is an add-on that many clients use to enhance their organic social media management efforts.

The National Council of Teachers of English (NCTE)
CaseStudy-1-NCTE

Case Study #2

How We Used Testing & Data to Propose a Change in Paid Media Strategy & Increased Subscriptions by 3,500%

B Squared Media used advertising data and heavy A/B testing to help Payce Pays decrease bounce rates, decrease cost-per-acquisition, and increase sign-ups by 3500%.

Since starting Paid Media Management with B Squared Media:

  • Signups grew significantly from 142 to 5,068 per month (a 3,569% increase)
  • Instagram conversions went from 3% to 29%
  • We decreased overall cost per acquisition (CPA) by 82% — from $8.20 to below $1.50
  • Our team provided consistent optimizations to campaigns on a weekly basis, created personalized regional campaigns, and decreased overall Bounce Rate from 66% to 29%

Case Study #3

How to Increase Website Traffic Via Facebook by 35% — Even in a Challenging Marketplace

A closer look at how B Squared Media utilized Facebook advertising to help increase website traffic by almost 50% year-over-year for a company with an extremely unique and challenging marketplace.

Since beginning Facebook Advertising with B Squared Media:

  • Sessions increased 43.17% (23,592 vs 16,478)
  • Users increased 56.61% (19,767 vs 12,662)
  • Pageviews increased 13.26% (40,668 vs 35,908)
  • Goal Completions increased 50.02% (16,721 vs 11,146)
Taylor Studios, Inc.
CaseStudy-3-Taylor
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