Case Studies
Just a few of our social media, social listening & advertising success stories!
Case Study #1
How We Used Used Human-Based Customer Care to Improve Customer Response Times by 3,791% on Social Media
Brother International, known worldwide for its home and office printers, sewing and crafting machines, and P-touch labelers, needed help with its customer support process. Due to limited office hours and the number of customer service requests fielded across multiple mediums, the internal team at Brother was unable to respond to many requests in real time. B Squared Media was brought in to integrate with the Brother team and assist with Brother’s customer care needs on social media, improving the company’s message handling and response time exponentially.
Results from B Squared’s Social-Led Customer Care Service:
Case Study #2
How we evaluated over 10,000 competitor keywords to identify the top 100 most likely to perform for our client (and landed a 66.4% reduction in cost)
Lippincott® HCP Access requires leads in a niche market with low search volume keywords. B Squared Media was tasked with finding and testing multiple keywords to ensure their Google Ads produced an acceptable lead volume. Our approach was two-pronged: closely monitoring nonperforming keywords, while allowing highperforming keywords to be optimized for lead conversion.
Results from B Squared’s Paid Media Management Service:
Case Study #3
How We Used Modern Paid Media Management To Nearly Double Target Signups
The client, AAA Club Alliance (ACA), needed 2,000 member signups within 6 weeks (by the end of 2020) in an already saturated market. They had branded campaigns already running — which meant B Squared Media and Trust Insights needed to focus on non-branded keywords, change geographic targeting, and look for other hidden opportunities.
Results from B Squared’s Paid Media Management Service:
Case Study #4
How We Used Social Listening & Tagging To Help This NPO With Event Planning
B Squared Media helped NCTE, a non-profit organization, with the management of the social chatter around their conference in 2019, and used social listening and tagging to assist in creating an even more customer-centric conference for 2020.
Results from B Squared’s Social Media Management Service:
*Please note, social listening is an add-on that many clients use to enhance their organic social media management efforts.
Case Study #5
How We Used Testing & Data to Propose a Change in Paid Media Strategy & Increased Subscriptions by 3,500%
B Squared Media used advertising data and heavy A/B testing to help Payce Pays decrease bounce rates, decrease cost-per-acquisition, and increase sign-ups by 3500%.
Since starting Paid Media Management with B Squared Media:
You have seen the explosive growth our clients have achieved after partnering with B Squared Media. From Social Media Management & Paid Media to Social Media Customer Care & Social Media Listening, we not only build you a campaign, we start a conversation with your customers. Find out what B Squared Media can do for you!