You get deep audience, product, and competitor insights from the world’s largest focus group. We move beyond monitoring to deliver the social intelligence you need for data-driven decisions.

Conversations That Drive Decisions
Millions of Data Points, Zero Missed Signals
Our social intelligence engine transforms constant chatter into clear business insight. Every conversation becomes an opportunity to protect your reputation, strengthen your customer experience, and uncover new growth.
The Conversations We Capture

Your Customers Are Already Talking. Are You Hearing Them?
You gain access to authentic, unfiltered conversations that reveal what surveys miss. With social intelligence, you can hear your customers in real time and use their voices to guide product development, improve customer experience, and grow with confidence.
Social Intelligence: Insights That Inform Your Entire Business
You get clear, data-driven answers to your biggest business questions, helping you optimize everything from product design to marketing strategy.
Audience Analysis
You deeply understand your customer.
Examine preferences, demographics, and behavior to enhance your marketing and business planning.
Product & R&D
Your products are market-ready.
Identify product gaps, inform updates, and even pinpoint ideal store locations based on unbiased feedback.
Competitor Comparison
You win market share.
Track industry gaps, measure share of voice, and understand consumer attitudes toward your competitors.
Sentiment & CX
Your brand positioning is optimized.
Gauge customer feelings on specific topics, products, and campaigns to gain visibility into your customer experience (CX).

8 Ways You Can Apply Social Intelligence
You can leverage this data across your organization. Here are eight suggested ways that your team can use our social intelligence services to drive proactive results:
- Campaign Analysis: Capture audience reactions quickly to measure success.
- Influencer Recognition: Identify thought leaders to cultivate brand advocates.
- Consumer Research: Spotlight demographics and device usage.
- Trend Identification: Track behavior to stay up to date with industry trends.
- Customer Feedback: Track brand conversations to illuminate customer attitudes.
- Brand Positioning: Optimize how your brand is perceived in the market.
- Competitor Comparison: Uncover business opportunities by tracking their mentions.
- Product Development: Inform R&D with real-time consumer needs.
Is Your Social Strategy as Smart as It Could Be?
In just 2 minutes, discover if your monitoring is giving you the full picture. Uncover the gaps in your social intelligence and learn how to turn conversations into impact.
Social Intelligence: Defining the Difference
Understand how dedicated Social Intelligence elevates your overall strategy by providing critical foresight and data, and how it compares to our other services.
| Social Media Management Learn More |
Social Care Learn More |
Social Listening Learn More |
Paid Advertising Learn More |
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|---|---|---|---|---|
| Content Creation | Basic | Premium Add-on | ||
| Content Calendar & Posting | ||||
| Acquisition Tracking | ||||
| Sentiment Tracking | ||||
| Competitor Analysis | ||||
| Social Media Audit | ||||
| Community Check-ins | Organic, Every 12 Hours | Paid & Organic, Every Hour | ||
| Client Check-ins | Monthly | Monthly | Monthly | Monthly |
| Reporting | Monthly | Monthly | Once or Ongoing | Weekly |
Insights to Drive Your Social Intelligence Strategy
Dive deeper into how Social Intelligence informs everything from R&D to next-level customer experience.
What Social Listening in Banking Actually Looks Like When It’s Done Right
Social Listening: The Problem Isn’t Your Tools!
Social listening breaks down when insight lacks influence. Discover how enterprise teams turn signals into action without increasing risk.
Ready to lead with intelligence? Schedule a meeting with the B Squared Media team.
Get instant expertise and a tailored approach on how our Social Intelligence experts can provide your team with critical market foresight.


