Today, an ineffective social marketing strategy can be the death of your business.
There are literally thousands of people searching social media every day who would follow you – if only they knew about you.
There are many ways to improve your social media strategy, even if it’s not clear to you at the present moment.
These five strategies, if done correctly, are all you need to harness the fundamentals and create an effective social media strategy for your business.
5. Show Off (YOUR Personality)
First of all, it’s easy to be inauthentic on social media.
Social cues present in verbal communication are just not possible via Twitter and Facebook.
Most social platforms operate best on quick snapshot reflections rather than thorough, detailed reflections of how you feel.
Even though capturing your tone is difficult on social, it is vital to your success.
There are tons of ways to show off your actual personality and get the tone of voice just right. All it takes is letting your own personality shine through.
Off-the-cuff commentary and genuine humor is social media marketing gold!
4. Be Customer Focused
Many people want to use social media as a forum for customer service.
An insightful article from Sprout Social points out that Social Listening Tools are a great way to solve customer service issues.
There are tons of added benefits to using a Social Listening Tool .. like collecting specific phrases people use when discussing your products.
However, the most important thing is that you are solving customer relations issues faster than ever.
3. Build Buyer Personas
You need to know who to target with your awesome content, right?
Finding your audience means having a strategy to segment demographics based on more than one or two features.
For example, just because your core demographic is between 18-30 does not mean you should ignore 50+ folks who share similar interests.
Building personas can be done either via existing customer information data or be based on an idealized customer.
Luckily, Facebook Ads software has come a long way and is now intuitive and easy to use for segmenting target audiences and researching search personas.
To learn more about this tactic, check out this post from Social Media Examiner entitled, “How to Develop Buyer Personas Using Facebook Insights.”
2. Adopt A Unique Social Media Strategy (By Platform)
In 2018, the trend of sharing the same creative content across all platforms is going the way of the dodo bird.
As more data is collected on Instagram and LinkedIn, social media marketers can now state conclusively that each platform should have its own content strategy.
Start with an audit of your social platforms to isolate where the holes are.
After that, identify your top performing posts by platform. From here, you should start to get a good idea on which content works best for each social media channel.
1. Create CTA Content
Finally, nothing in business should be done without a stated goal and a specific call-to-action.
It is imperative to have a goal with your social media strategy that tackles business outcomes.
Business outcomes could be
- Event sign ups
- Booked consultations
- Downloads of your long-form content
- Subscribing to your newsletter or podcast
An effective social media strategy should be a problem-solving tool for your business.
It should also be a problem-solving tool for your customers!
Make sure each piece of content conveys that with a clear call-to-action.
The Bottom Line
Research indicates that, from a business perspective, having a strong social media presence is a great lead generator.
It also solves for brand awareness.
All it takes is following through with these five strategies for you to start building a solid social media foundation.
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media management & advertising agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
Latest posts by Brooke B. Sellas (see all)
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