Let’s face it: you need honest and insightful customer feedback to keep innovating. Your customers have a unique point of view with your products and services. They have the exact information you need to make iterations, improve, and evolve. Most importantly, they know what works and what doesn’t. You need to be collecting — and using — customer feedback. Here’s how to do just that.
Right now, everyone is scrambling to prepare for 2020. But if you’re scrambling for a content marketing plan, don’t. We’ve got you covered on today’s blog with a quarter-by-quarter plan for your content marketing. Read on (and scratch one more thing off that long 2020 “to-do” list!).
Talk to the customer, and you’ll find that customer service chatbots are very hit or miss. This is due to the fact that even though over half of consumers want to use them, many chatbots are still missing the mark. We want the ease of automation. But we don’t want automation if it means a lack of information. So, what’s the best way to design and deploy your customer service chatbot? Keeping reading!
What will the post-advertising apocalypse look like for marketers? Not as scary as you may think. Advertising is not dead. It’s just changing. And with or without advertising, here’s how you can survive.
Sentiment data is a growing metric for marketing departments. The positive, negative, or neutral conversations happening around your brand can help you understand buying propensity (among other things). But what about sales? Sentiment data can also be used for things like better targeting and social selling. Here are a few unique ways you can start using sentiment data for better targeting and sales.