Talk to the customer, and you’ll find that customer service chatbots are very hit or miss. This is due to the fact that even though over half of consumers want to use them, many chatbots are still missing the mark. We want the ease of automation. But we don’t want automation if it means a lack of information. So, what’s the best way to design and deploy your customer service chatbot? Keeping reading!
What will the post-advertising apocalypse look like for marketers? Not as scary as you may think. Advertising is not dead. It’s just changing. And with or without advertising, here’s how you can survive.
Sentiment data is a growing metric for marketing departments. The positive, negative, or neutral conversations happening around your brand can help you understand buying propensity (among other things). But what about sales? Sentiment data can also be used for things like better targeting and social selling. Here are a few unique ways you can start using sentiment data for better targeting and sales.
While price will likely be a decision-making factor for consumers, customer care is quickly climbing the ranks. Providing customer service alone isn’t enough. For one, customer service is reactive and the connected consumer expects a rewarding experience at every turn. Secondly, customer care efforts must be proactive to create a loyal customer base. Here’s how to make customer support a top priority and futureproof your brand or business.
We have a few corporate clients who insist on being buttoned up on social media. That means no humor, no witty banter, and certainly no emoji usage. At first glance, you can understand why corporate brands may take this stance. But guess what? Being buttoned up on social may be costing you BIG TIME.