While chatbots are the current marketing craze, it’s unwise to jump into using this form of marketing AI without a chatbot strategy. There are many things to think about. Your marketing/business goals Laws and legality of chatbots Scripting and content style of your chatbot Building a chatbot & chatbot tools And the list goes on and on. If you’re still figuring out how to formulate your chatbot strategy, use our guide for getting you from A to B with ease.
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?
Chatbots are an easy entry into the world of artificial intelligence (AI). Although terms like “chatbots” and “artificial intelligence” seem overwhelming, I promise you they’re not. Chatbots can take Facebook Messenger, for instance, and open up a whole new world of customer service via pop-ups. Read on for a deep dive into what chatbots are, and how we’re currently using them to ease our clients into AI.
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media campaign or campaigns, what do you need to do? Where do you begin? Here’s the three-step process you need when setting up a social media campaign. (And it will take you beyond the holidays!)
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not sure if your social media is paying off? Here’s when to consider outsourcing social media ROI.