Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to be successful. Here are several examples to perfect your call-to-action copy.
If you’re outsourcing digital marketing tasks of any level to an agency or person outside of your company, there are many factors to consider. As an outsourced partner of many brands big and small, we understand the dilemma you’re facing. This is a big decision. Homework must be done and questions must be asked. Here are the top three questions we think you should ask when it comes to outsourcing digital marketing.
Giving back has always been a part of my core; my therapist once told me that I’m co-dependent because my happiness comes from making other people happy. Why is that a bad thing? I left a lucrative real estate job in my mid-twenties to work at a non-profit supporting cystic fibrosis. In my late twenties, after reading The Slave Next Door, I helped collect items for sex-trafficked women on college campuses. Last month, I jumped out of my car to grab a turtle crossing a busy road and moved it to the other side. This is who I am. Giving back is what makes me happy. And trust me, what I’ve put out has come back threefold! Modern sales is missing something. Every salesperson needs to embrace the “give to get.”
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!
You can’t be in business today without using lead generation tools. Okay, maybe you can but I’d be shocked to learn this! As a consumer, I find lead generation tools a little creepy. But, as a business owner, they’re totally cool. Cool as in, they help you stuff leads into your pipeline. What business owner doesn’t think that’s cool?! Here are several creepy, but cool, recommended lead generation tools.