Thanks to social media, I can throw out all calendars, digital and traditional!
Side note: I should probably warn you that this is another rant by me. It’s been a while, so I suppose I’m due to climb up on the soapbox, roll my eyes, and blurt out all things baffling and bothersome.
Oh yes! Who needs calendars when you have constant posts about what day it is?!
“Happy Monday!” “It’s Monday – have a super week!” “Back to the grind this Monday!” “Someone make a BIG pot of coffee, because (wait for it), I have a case of the Mondays!”
Those are just a few posts clogging my feed each and every Monday morning. What is it about Monday that’s relevant to your audience again? Yes, it’s probably Monday for many of them – but not all of them if you’re thinking globally.
Besides, common is just that. COMMON; unoriginal, overdone and overused.
Thank goodness we don’t tend to freak out about Tuesday. I’m still reeling from all of the Monday posts.
Lookout for Hump Day. It’s another feed choking update.
“We’re almost there!” #HumpDay “Halfway through the work week – WOO HOO!” And my least favorite and winner of complete unoriginality, “Happy Hump Day!”
The only thing that amuses me in regards to Hump Day is that GEICO commercial with the camel.
You’d think we’d get a little reprieve on Thursday like we do on Tuesdays, but no. It’s nearly Friday, and that gives us permission to tell everyone it’s almost Friday … you know, because how else could they possibly know this?!
“It’s almost FRIDAY!” “One more day until Friday!” “I’m taking a three-day weekend, so today is my Friday!”
Whoopie, freaking, doo.
Friday is nearly as bad as Monday. Maybe worse.
“It’s FRIDAY!” “TGIF!” #TGIF #FRIDAY “It’s nearly the weekend, y’all!” “What are YOUR plans this weekend?!”
And this goes on and on nearly all day … announcements about the day of the week. Any other announcement over and over would seem utterly crazy, am I right?
Saturday & Sunday
Weekend posts galore.
“It’s the weekend!” “Calling all weekend warriors!” “YAY for Saturday!” “Boo for Sunday because tomorrow is (wait for it) Monday!”
And then of course, we start the next week.
Why This Is Annoying Social Media
It’s annoying social media because:
- You have nothing to say; you’re just posting to post, or tweeting to tweet.
- It’s old, played out, and (sadly) everyone else is doing it.
- It’s not relevant, useful, or valuable.
- You’re treating your audience like they’re two, unintelligent, or just “simple” thinkers (I think constant quotes fall in this category, too!).
- It doesn’t help you build a loyal following, or teach them anything about your brand/what you do/how you can help them/why they should buy from you.
I’m all for the occasional “Have a great day!” or quotable quote. But there are pages, brands and peeps out there who week after week (after week, after month, after year!) post about the day of the week.
Much of their messaging is fluff; nothing meaningful; a waste of space.
Think Before You Post
I’m nearly certain that anyone with any sort of social strategy will not be posting (constantly) about the day of the week. But even if you’re not interested in being socially savvy and having a strategy, think before you post.
- “Does this help my community?”
- “Is it relevant to my audience?”
- “If I received this in an email or by text, would I consider it spam?”
- “How does this tell the story of me/my brand?”
- “Am I doing this just because I know it will garner likes and shares?”
- –> If you answer yes here, slap yourself on the wrist and put yourself in a timeout.
What are your thoughts on day-of-the-week posts? Do you do them, avoid them, or use them in a way that’s relevant and clever? In any case, I’d love to know, so let me know in the comments below!
See you in the social sphere!
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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