2013 was an awesome sauce year for B Squared Media. Our business grew, and so did our blog.
We thought we’d recap the year with our 20 most #AwesomeSauce blog posts – meaning they received 100 or more shares by you, our readers.
What do elevator pitches, bribing and Facebook all have in common? Well, apparently they’re some of your favorite things …
#AwesomeSauce Blog Posts (As Judged By YOU):
The takeaway: These 9 fouls are usually committed by Facebook players who are new the game, don’t understand social media or are just plain trying to cheat the system! We’ve had a few important updates since this post was written, specifically around Cover Photo rules and Contest rules.
The takeaway: Social media consumers know HOW to buy from you (and if they want to, they will). It’s your job to utilize social media to tell/show them WHY they should buy from you. Basically, we wanna be wooed!
The takeaway: I get a little personal an opened up about my sis who is terminally ill. My push here is to ask how YOU are using social media for your powers of good. Are you helping out the little guy? Or just using it for your own voice?
Social media can and should be about HELPING.
The takeaway: Don’t be a hoarder! OTHER PEOPLE IN YOUR INDUSTRY WILL SHARE THEIR TIPS AND VALUABLE INFORMATION … AND THEY’LL DO IT FOR FREE.
If you want to be noticed online, you have to be extremely valuable to your audience(s).
The takeaway: We wrote this blog post in June, and it’s STILL our #1 traffic driver to bsquared.media. Apparently calls-to-action are a sought after topic – which is a good thing because this post gives 20 examples of how to use a CTA on your blog or social sites.
The takeaway: Ah, this was one of my favorites (and apparently one of yours too with nearly 200 shares)! My rant on this particular posts goes back to — you guessed it — VALUE.
So many people post fluff; stuff that’s not interesting or educational, and certainly does nothing to add value to the lives of their audience(s). I give 5 reasons why “fluff” updates are annoying, as well give 5 questions to ask yourself before posting.
The takeaway: A little dose of sarcasm goes a looooong way when I give 6 fake (and then 6 real) ways to “bribe” your fans and followers into giving you the coveted “like.”
The takeaway: Sales and pitching for business aren’t my favorite things, but I know how important they are to continue to grow. I outline the 7 ways people muck up their elevator pitch, and how to combat these no-nos.
The takeaway: These five, tiny tweaks can make a BIG difference with your Facebook page. We’ve even got visuals to help aid you in doing it yourself.
The takeaway: Taking a clue from the success of the first CTA post, we created a follow-up. And it’s a good thing we followed our own Content Marketing rules, as the sequel is also doing quite well with 20 MORE (there’s over 40 CTAs total now) calls-to-action you can copy and use TODAY.
The takeaway: Before Facebook allowed post editing, there was a little trick we used to edit our photo posts that was not (at the time) widely well known. Did you know it??
The takeaway: Merely going out and hitting publish on a blogging site is not the way to be successful at blogging. As you’ve seen us mention on this post, it’s about filling your audience needs, providing tons of value, giving jaw-dropping tips, and most of all, consistency!
The takeaway: We held a power-packed webinar with socially savvy marketers Rachel Samara, Carrie Keenan, and Jonathan “Brew” Brewer. Our experts defined what it means to be a kick-arse Community Manager (CMGR) in today’s crazy social world.
Pssst! Missed the webinar? No worries, there’s a replay HERE.
The takeaway: Value is in the eye of the beholder – just because YOU think something adds value doesn’t mean it actually does. We give three examples of what NOT to do, followed by 5 tips on content marketing the right way.
The takeaway: Being “busy” is ruining business. My Dad always says it best:
“Excuses are like assholes. Everyone has one and they all stink!”
The takeaway: 9 things your newsletter should never be! Simple as that.
The takeaway: There are a million and one tools you can use to make your life easier with online marketing. These are the ones we like to use, and the best part if they’re mostly FREE!
The takeaway: We outline the three MAJOR mistakes most companies make when venturing into social media, 5 reasons those mistakes can lead to a world of hurt, and then top it off with 10 reasons you should consider outsourcing your social media efforts.
The takeaway: With our tagline being, “Think Conversation, Not Campaign” we thought it would be vastly important to point out why we need MUCH MORE conversation. And of course, 26 excellent reasons to engage.
And last, but certainly not least …
We cover three, MUST-KNOW questions to ask when it comes to Content Marketing:
- Must-Know #1: Content Marketing Always Starts With A Strategy
- Must-Know #2: What Are We Lacking When It Comes To Content?
- Must-Know #3: In What Ways Do We Already ROCK At Content Marketing?
We’d be remiss without giving you, our reader, a GREAT, BIG, #AWESOMESAUCE THANK YOU for sharing these posts with the social sphere.
We can’t wait to bring you more valuable content in 2014. And hey, if there’s ANYTHING you’d like us to write about when it comes to marketing, digital media, or social media – don’t hesitate to reach out!
See you in the social sphere!
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media management & advertising agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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