Why Podcasting Is The Bomb Diggity

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Why Podcasting Is The Bomb Diggity

Is it me or is everyone podcasting?

Nope. It’s not just me (us). Podcast listening is up 25% from last year!

In fact, Edison Research says that 15% of Americans have listened to a podcast in past month.

So let’s talk about this up-and-coming trend, while I show you why podcasting is the bomb diggity.

Why Podcasting Is The Bomb Diggity

Podcasting By The Numbers

With Smartphones, tablets, and other mobile audio players surpassing computers 51% to 46%, it’s now easier than ever to tune into your fave shows.

  • 30% of all Americans have listened to an audio podcast
  • 20% of podcast users listen to as many as 6 or more shows per week
  • The average person will watch a video for only 3-10 minutes, but will listen to a podcast for 20-60 minutes
  • [Source: Edison Research]

And if you still need convincing, it’s much less crowded than blogging (450 million blogs compared to about 225,000 podcasts).

Podcasting Benefits Your Brand By …

Assuming you’re an industry expert and know what you’re talking about, YES, a podcast can greatly benefit your brand.

If you’re still wet around the ears, a podcast may not be the best idea – you can’t fake it ’till you make it on these babies!

Here are three of the biggest ways podcasting can benefit your brand:

  1. Deeper Engagement: I imagine you imagine me as you read my words … what I sound like, how I talk, the way I laugh. Podcasting closes that gap and allows the listener to feel even closer to you/you brand.
  2. Not Limiting: As listed above, peeps are more likely to stay tuned in to your podcast, possibly because it allows them to multitask while listening. Watching your video or reading your entire blog post, on the other hand, takes full effort.
  3. On Demand Content: For those who subscribe to your podcast, each new episode is pushed out to them (much like subscribing to a RSS feed). For me personally, it seems WAY easier to produce content in the way of a 30-minute recording than it does to produce a well-written blog post.

Podcasting Tools

For those of you who are looking into starting a podcast of your own, here are some great tools to get you started:

  1. Yeti snowball mic (I have one and love it!)
  2. Editing: Audacity or Garage Band
  3. Free music (for intros and exits): Music Alley
  4. Fiverr for cool bumpers (intros or exits)

These are good places to start if you’re a newbie – and I’ll be sure to add more as my journey with podcasting continues.

What journey, you ask?

Read on …

My Podcasting Journey

A few months ago I joined SteamFeed Radio as a co-host. Once a month, I help bring in guests and chat with them on an hour-long segment.

I’m really glad I decided to do this because it helped me get used to the things I hated about podcasting (especially when starting my own).

The NUMBER ONE reason I didn’t want to do a podcast?

My voice. [Spoiler Alert: I sound like a 12-year-old giddy school girl – and I HATE IT!]

Remember the first time you heard yourself on an answering machine and you were like, “WTF! That’s what I sound like?”

(Also, I talk too fast and laugh too much.)

Okay, maybe it’s just me, but I really dislike my voice; I felt like sounding so young would mean people wouldn’t take me seriously.

But that hasn’t been the case at all.

And after I did a show with the famed Audience Hacker, Jonny, the host, told me I needed to have my own show.

In fact, he threatened that if I didn’t get on it he’d come find me.

I still wasn’t ready …

Enter: Ready, Set, Podcast!

Ready, Set, Podcast

Fast forward to a few weeks ago when my friend Mallie of Go Creative Go approached me about starting a co-hosted podcast with her.


I still hate my voice. I still laugh way too much and give really high-pitched answers when I get excited (and I’m excited A LOT).

But sometimes we have to put our Big Girl pants on and do things that make us uncomfortable.

That’s how you break through.

Soooooo. I hope you’ll join Mallie and me in January for our launch!

We’ve already got some really well-known marketing peeps on board, and promise to bring enough snark and sass to entertain AND educate you.

Plus, look for me to expand on topics here for more digital marketing goodness.

Oh, and if you have any podcasts that you just ADORE, link them in the comments so I can listen and study up. :-) Pretty please?


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Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU. Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.
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Category: Podcast, Ready Set Podcast
Tags: branding, personal branding, podcasting
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8 Comments. Leave new

  • Hey Brooke,
    I haven’t checked out SteamFeed Radio yet but am looking forward to your podcast.
    I get what you mean about hearing your own made some YouTube videos and I really hate the way I sound. But then, I hope people will listen because I am saying something useful, and not because they want to hear something melodious, right!
    All the best for Jan!

    • Thanks so much, Pragati!

      Will you link your YouTube videos? I’m listening and looking at everything right now as research for our show. I’d love to see them!

      Thanks for the good luck – hope you’ll come out and listen and give us feeback on how we’re doing. Appreciate you stopping by. :-)

  • Hi Brooke!

    How exciting!!! I was just thinking about this yesterday for myself. I enjoy podcasting and at one time did a lot of it. I was surprised at how popular it become for me just reading my blog articles.

    I’m so happy for you and Mallie. You guys are going to make a GREAT team!!!

    I look forward to listening in!

    ~ Don Purdum

    • I’m pretty stoked, too! Do you mind me asking why you stopped doing it so much, Don? Curious. And trying to learn everything I can about the podcasting world.

      Can’t wait to hear your feedback once we go live – and thanks for chiming in. :-)

  • Brooke,
    Great article. As for your voice, EVERYONE hates their own voice. Part of it is the way we hear ourselves involves things like the vibration of our jaw, etc. So when we hear ourselves only using our ears, we generally go EEEWWWWW. No biggie. It makes you sound REAL. You don’t sound like some hopped up FM DJ going, “Hey evry bawdy we are going to Par TAY!” Keep it real. Keep me posted on any success. I have a segment of my show called “because of my podcast ____” where you just answer that one question (and pimp your site, podcast, etc).

    • Awwww, thanks Dave! I REALLY appreciate your support. And LOL’ing at “EEEWWWWW” – that’s exactly what I say. ;)

      That’s an awesome idea for your segment. What are some of the best answers? And where can I find your podcast?? Will you link it for me and the other readers?

      THANK YOU again for stopping by and weighing in!

  • Interesting article! I love to listen to podcasts when I have tasks at work which are kind of boring (yeah inbound marketing isn’t always glamourous) and I love it because it allows me to attend to other matters while I consume the content. That’s a benefit which no other format has :-)

    You don’t have the voice of a 12 year-old Brooke. I listened to the 2 last podcasts (I had to check it out before being on there!) and I think you just sound very bubbly. And that’s refreshing :-)

    • Thanks, Mael, for the kind words and the support. Maybe we all hate our own voice – I’ve always thought I sounded too young. And bubbly is a nice way of putting it (I’d go for over excited … I’m just too easy to please). :) I hope you’ll tune in starting January 5th and give us some feedback!


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