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Oops, You Did It Again! [Blog Challenge Week 1]

We’ll be releasing one extra blog post each week during the month of February. Why? Because we took the challenge!

The Media Barista’s challenge is all too awesome, and being that I LOVE music I couldn’t pass up the chance to add it to my other love, social media.

Oops, YOU Did It Again!

I knew we’d be going to the lovely Ms. Spears for our first song. I mean, isn’t she the epitome of, “Oops, I did it again”?!

With social media, there are certain peeps out there who are constantly making mistakes. Not one mistake. Not two mistakes. Not small mistakes, either. And no, I’m not talking about wearing a red, pleather jumpsuit. I’m talking about the constant violators plaguing our feeds.

You See, Your Problem Is This:

Dear, repeat offenders … no, you’re not that innocent. Not when you say things like, “I’m always learning!” Or, “I’m forever a student of social media!” Or if you’re in the business of social media, the items listed below are simple, 100-level stuff!

I’m sure I’m not the only one doubting your talents if:

  • You’re not following the Terms of Service on Facebook, Twitter, G+ or where ever you’re making egregious boo boos – this should be the absolute first step for every social media “professional.”
  • Your spelling and grammar are constantly atrocious – try spell check or get an editor.
  • You go days on end without one post, tweet, or update – where’s the social in that?!
  • Conversely, you “fire hose” or post, tweet and update on rapid fire (ex: Posts, tweets or updates published one right after another with no breathing room) – spread them out!
  • You let comments from Fans and Followers, whether they’re good or bad, sit unanswered for hours, days, or WORSE, you never answer.

I Played With Your Heart …

Here’s an example of a Facebook Page engaging in TWO of the above no-nos: hosting a contest without a 3rd-party API and not responding to the winner of the FB “illegal” contest when they noted that they had problems collecting their prize:

oops

I know we’ve brought these mistakes up in past posts, but it seems the message still needs to be heard!

I’m not saying mistakes aren’t allowed – we ALL make mistakes! I can’t tell you how many times I’ve made a spelling error, or used incorrect grammar and had to delete the post and start over, or own up to my mistakes in the comments area.

However, the B2 Crew makes it a point to LEARN from our mistakes in hopes of becoming better and more professional with our social media efforts.

Having to say, “Oops,” too many times isn’t cute on anyone, and probably should be left to the infamous Britney Spears.

See you in the social sphere!

 

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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Category: Best Practices, Facebook, Google Plus, Social Media Terms of Service, Twitter
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14 Comments. Leave new

  • While I have to give you a huge thumbs down on your “taste” in music, the article is awesome. Shout out to the fauxperts! It really is time to fess up when you mess up and learn from that mistake.

    Reply
    • Haha! I knew you’d give me a BIG eye roll on the song, Mallie! Britney just seems fitting for the social train wrecks out there who can’t seem to abide by the rules and norms. 🙂
      Thanks for giving us the challenge!

      Reply
  • Yeah, not so much on Brit-Brit either. But I loved the article. So many ‘fauxsperts’ so little time…to “smack ’em upside th’ hayeed”! Over and over and over they make the same blunders. Watching all this is getting so old!

    Reply
  • I’m trying hard to overlook the song…trying my best. You brought up some amazing points though. Your right about companies saying oops..or oh dear…if you know your not the most amazing speller in the world have a few people reread it! Now on to wash the song out of my head…you played with my heart now I’m lost in the game ooh baby baby.. 🙂
    Laurie recently posted…2013 and BeyondMy Profile

    Reply
  • Haha, Laurie! I’m really getting it for the song choice. I may just take that as a challenge within the challenge and pick all bubble-gummy, cutsie songs! 😀
    In all serious, we/I don’t claim to know it all – but I know right from wrong and I know ToS and we really try to learn from our mistakes. It doens’t seem that hard to me …
    Oh baby, baby …

    Reply
  • I won’t bash you on the song Brooke lol! This is great though because so many people claim to know that they are doing and refuse to correct the mistakes. That fits the definition of insanity! Stop doing the same thing and expecting different results.

    Reply
    • I do believe you’re correct Mrs. Shannon! Over and over again (if a mistake) is no bueno for your clients and certainly no bueno for those social professionals trying to do social RIGHT!

      Reply
  • I like Brittany! (and I like that you didn’t state whether you are a fan, or not)

    And that song is perfect for this challenge…I always think that: ‘Oops, I did it again’ when I see those mistakes over and over and over…

    Love how you tied it in! 🙂

    Reply
    • Finally! I was a fan, yes. I’ll admit that. I haven’t heard any recent releases but her dance anthems DO get me moving. 🙂
      I’ll say this: Knowing Terms of Service should be a given. Any one who can read can understand and abide by those! Thanks for commenting …

      Reply
  • […] it comes down to it, nothing beats Aretha’s RESPECT. Last week we talked about the epitome of “Oops”, with Britney Spears, and I’m confident in claiming Aretha’s powerful voice commands just that – […]

    Reply
  • There’s nothing wrong with that song! LOL. Thank you for calling out all those who can’t and won’t do it right!

    Reply

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