We have a few corporate clients who insist on being buttoned up on social media. That means no humor, no witty banter, and certainly no emoji usage. At first glance, you can understand why corporate brands may take this stance. But guess what? Being buttoned up on social may be costing you BIG TIME.
You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our clients to go over key performance indicators and business goals. We like to show (not just tell) the client how we’re meeting their goals through our marketing efforts. Whether you are or aren’t having a quarterly marketing review, here’s a look at how things go down.
When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature approach. Here’s where to set your sights instead.
It may be time to outsource social customer care. Many companies can’t keep up with social media customer care requests. Or they’re not able to fulfill the online customer service needs they get on a daily basis — even if they’re all positive. Or perhaps you just don’t know the difference between social customer care and social customer service. If this is you, keep reading!
Today, I’m shattering the social media lies. You know, the lies told on social media. The lies that make you envy me (or anyone) in some way. The lies that tell you we’re better than you, prettier than you, or have more than you. Lies, lies, lies! All lies!