Setting the tone for 2022 should begin with how you can increase brand awareness. We recently covered how you can use personalization to grow your business, so let’s continue that theme for the new year.
Along those lines, we are sharing 3 simple ways you can do this which won’t hurt your budget. That’s right – you don’t need to be a large brand with a hefty budget in order to elevate your brand’s presence!
So, before you get further into the new year, read our cost-effective suggestions below.
Have A Strong Social Media Presence
This is the most important thing to know if you’re trying to increase brand awareness. Think of your brand’s social media account as a first impression or first date. Your brand is introduced to potential consumers via Twitter, Instagram, LinkedIn, Facebook, etc.
So, having said that, what is the first impression you want to convey? And how active has your brand been on social media?
As seen in the image below, Wayfair is a frequent poster on Instagram and carries a strong presence. Their CTAs (call-to-action), easily shoppable posts, and frequency of posting are just right. For more examples, view Marketing Insider Group’s top 13 brands on social media here.
[Source: Instagram]
It’s no secret that consumers go to social media to check out companies before making purchases. This can be for a number of reasons:
- Scroll on Instagram for photos of products.
- Follow on Twitter to hear what their tone of voice is or how they respond to others.
- Follow on LinkedIn to see what the brand is actively involved in.
Now that we’ve made it clear that a strong social media presence is a necessity, how will you apply that to secure that ‘second date’? That leads us to the next way to increase brand awareness.
Enlist Your CEO For Engagement
In this case, increasing the strength of your social media presence is a team effort. A simple way to do that is by enlisting your brand’s leadership. For example, this can be as simple as having the CEO tweet, post, or share something once a day.
This is a key factor in customer experience. Not only do you need to have a strong social media presence, but it needs to extend to the people that represent the brand as well.
Studies show that Gen Z finds it very appealing when CEOs are committed to causes and are active on their personal (but public) social media accounts.
One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social. By setting an example of transparency, CEOs can lead the charge in empowering their employees to share and advocate authentically for the brand on social. -Spout Social team
Hire An Experienced Social Media Team
It’s not just about replying to customers on social here and there. An effective way to increase brand awareness is to have a dedicated team of social media managers/community managers who handle the good, the bad, and the very ugly comments.
Consumers talk to each other (on social media, of course) and if your brand is actively engaging, they notice. It’s even better for brand awareness when a brand takes initiative without prompting. The most recent example of this can be seen when Audi gifted a car to a contestant on Wheel of Fortune who lost out on a minor technicality.
[Source: Twitter]
Why hire a team and not just one person? That’s simple: it needs to be consistent and not sporadic. Comments and questions can’t be answered here and there. They need to be acknowledged within an hour. It is time-consuming, which is why you need a team of dedicated community managers. If we’re keeping up with our dating analogy, this could be compared to being in a committed relationship with your social media team.
Summing Up
In the end, we’re all ready to move on in 2022 and increasing brand awareness is a surefire way to put a strong foot forward. Read our previous resources on the topic here: How To Leverage Social-First Customer Care and Should You Consider Outsourcing Your Customer Experience Management?.
If you’re ready to outsource your customer care and customer experience management team, you can visit us here. You know us, we like to think conversation, not campaign. ?
How are you increasing your brand’s awareness on social media? Let us know in the comments below!
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