Remaining relevant in 2020 is probably on the top of your resolution list. As we head into a new decade, technology isn’t slowing down. Those who aren’t willing to adapt their digital marketing strategies will be left in its growing wake. So, the big question heading into 2020: how do we remain relevant?
Strengthening your brand’s voice is vital in today’s growing social world. Research shows that 83% of businesses use social media marketing to grow their brands. More and more, companies are relying on their brand’s social voice to set them apart from others. We have some suggestions to help you strengthen your brand’s voice.
Is your social media team prepared to handle the upcoming holiday hustle? For a successful holiday season, you need to prepare your social media coordinators in advance just as you would your brick-and-mortar employees. We have seen an increase in online promotions and sales every year. Adobe Analytics predicts the 2019 Cyber Monday sales will pull in $9.4 billion this year. That’s a $1.5 billion increase since 2018! According to this same report, thirty percent of Cyber Monday sales will be made in the four-hour window of 7 to 11 p.m. Pacific time. Are you prepared? Since you know retail traffic from social has grown by 41%, we’ve prepared some helpful tips from B Squared’s Social Media Coordinators. We have have been there, seen that, and continue to see new complications pop up.
Brand activism is on the rise. We are in an age of empowerment and everyone wants to be heard. Luckily, every social platform allows for that-and companies are listening! Recently, I was reading about brand activism and came across this quote about brand purpose, “In short, it’s a brand’s reason for existence beyond making money.” In other words, brands are willing to take a public stand for what they believe in. Consequently, brand activism can also divide their following. Brooke Sellas even called this back in 2017. As a consumer, do you support companies more when they take a stand and put a meaningful voice to their product? Or does it completely turn you off?
Influencer exhaustion is upon us and I do NOT want to see another unboxing story! Have you tried Fit Tummy Tea, Third Love, or Article furniture? If you have, chances are it’s because an influencer promoted it. I’ve noticed that I follow influencers on Instagram and podcasts because they can be more fun. Regardless of your preferred social platform, influencer marketing is gaining momentum and oversaturating the field. As a result, influencer exhaustion is setting in.