Human-Led, AI-Powered Social Media Intelligence
We take the daily pressure of social media management off your plate so you can stay in your zone of genius.
You bring the strategy, we bring the execution: curated content that clicks, scroll stopping posts, daily publishing, real time conversations, and 7 day a week community moderation because trolls don’t take weekends off. With weekly check-ins and data that actually means something, we track your ROI and evolve your tactics on the fly.
We turn your comments and complaints into conversions. Our Social Care team monitors every mention, routes your tickets, and resolves your issues fast, cutting your response times by over 1,400%.
We protect your reputation, nurture your loyal fans, and unlock new revenue through social commerce with empathic efficient service. We convert your social chatter into sales while you focus on growth.
You wouldn’t launch a campaign without a strategy. So why guess with your social care? You think you know how customers see your social outreach, but we uncover the truth: your missed messages, slow replies, robotic responses, and poor community management.
Our Social Listening Audit uses social listening to track every mention and social intelligence to understand what your audience really wants. We reveal what’s working, what’s broken, and what’s losing you money by analyzing your response times, brand voice, missed comments, customer mood shifts, and competitor gaps you can capture.
With B Squared Media’s help, we have significantly increased response times across several of our top social accounts, truly demonstrating our At Your Side service philosophy. Additionally the one-on-one personalized engagement has allowed our customers to understand that we are listening and our communities are very important to us.
Brooke Sellas is CEO and founder of B Squared Media, a leading social media marketing agency specializing in customer care and social listening strategies since 2012. With over 15 years of social media marketing expertise, she pioneered the “Think Conversation, Not Campaign” methodology that transformed customer-centric digital marketing.
As a recognized thought leader, Brooke is a keynote speaker at premier marketing conferences including Social Media Marketing World, INBOUND, and MarketingProfs B2B Forum. She brings academic authority as a social media studies professor at New York University and Baruch College, plus teaching at University of California Irvine on behalf of Thermo Fisher, while providing executive education programs nationwide.
Building an in-house social team sounds appealing until you face the reality. Each specialist commands a competitive salary, and you need several of them, so payroll alone quickly reaches six figures before you even add benefits, software, training, or recruiting fees. The hiring timeline adds another cost: while you draft job ads and sift through résumés, competitors are already converting leads.
Partnering with B Squared Media removes the delay. From day one you gain a complete bench of experts equipped with enterprise-level tools and proven playbooks across many industries. Campaigns launch immediately and most clients see measurable returns within weeks.
We supply the team, the technology, and the track record. You supply the vision. Together we turn your social presence into a revenue engine.
You should choose a partner who delivers measurable results, not just promises. Look for agencies that can show you case studies with specific metrics like lead generation, conversion rates, and revenue impact for businesses like yours.
Evaluate their strategic approach by asking how they’ll handle your sales funnel, target audience, and business goals. You want an agency that focuses on tying social media efforts to your bottom line rather than just posting content.
Make sure they have dedicated specialists for strategy, content creation, design, and analytics rather than one person handling everything. Ask what professional tools they use for scheduling, reporting, and performance tracking.
Ensure they understand your industry and can communicate clearly about their process. Test their responsiveness and reporting style during your initial conversations.
Look for transparent pricing that aligns with the value you’ll receive. You need an agency that becomes your revenue partner and obsesses over your results as much as you do.
Choose an agency that checks all these boxes and can demonstrate proven success in growing businesses like yours.
Social care is how you provide customer service and build relationships through social media platforms. It’s our Think Conversation, Not Campaign™ approach where you focus on having real conversations rather than pushing sales messages.
You actively engage with customers where they already spend their time by responding to comments, answering questions, addressing concerns, and building community around your brand. This includes monitoring what people say about your business online and reaching out proactively to help before issues become bigger problems.
We don’t just wait for customers to come to us; we actively engage, setting the stage for lasting relationships. At B Squared Media, we helped one client improve customer support response times by 3,278%, including a 2,229% increase in complaint handling.
When you do social care right, you’re building genuine relationships that create loyal customers who trust your brand and recommend you to others. You turn every interaction into an opportunity to connect, converse, and convert through authentic engagement.
Managing your brand’s social presence is a full-time job. But it should not be your job. That is where social media management from B Squared Media comes in. We handle the strategy, content, care, and analysis so you can stay focused on running and growing your business.
Here is what’s in it for you:
Strategy That Drives Results
Content That Connects
Social Care That Builds Loyalty
Social Listening and Smart Reporting
Paid Social That Protects Your Wallet
You get a partner who understands your goals.
You stay focused on your business.
We handle the scroll, the stress, and the strategy.