Social Media Management Done For You.

Customer care, content creation, social listening, and paid campaigns — managed by social media experts who care about your brand as much as you do. Not sure where to start? Get your personalized social media roadmap now!

Social Media Management by B Squared Media
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Social Media Management

MANAGE Your Social Media Channels

WITH OUR SOCIAL MEDIA MANAGEMENT + CONTENT CREATION SERVICES

We do social. So you can do you. Your vision + our expertise = content that clicks, scroll stopping posts, conversations that connect. 365/24/7 care because the socials don’t sleep.

CARE For Your Social Media Customers

WITH OUR SOCIAL CARE SERVICES

Got the community but need the care? Our team of social care experts will monitor mentions, catch every comment and provide on-platform customer service. If we can’t answer it, we’ll connect customers with your team, on time, every time.

But we go beyond the support to help secure the sale–tracking and reporting on intent, sentiment and social selling opportunities. We call it care, squared.

Social Care
client testimonial capsule brother

See How We Improved Brother USA’s Social Media Response Times by 3,791%

With B Squared Media’s help, we have significantly increased response times across several of our top social accounts, truly demonstrating our At Your Side service philosophy. Additionally the one-on-one personalized engagement has allowed our customers to understand that we are listening and our communities are very important to us.

Kelly Hodrick
KELLY HODRICK
Manager of Social Media Strategy at Brother International
Social Listening

LISTEN To What People Are Saying About Your Brand

WITH OUR SOCIAL LISTENING SERVICES

Social listening is our super power. From auditing your own socials to reporting on competitors, we can be your ear to the ground before you go big, or just get started. We help brands choose channels, design campaigns or just level up their own listening.

We reveal what’s working and what’s not. From response times to customer sentiment, from acquisition opportunities to market gaps. Get a one-time social audit or regular reporting.

BOOST TRAFFIC To Your Website

WITH OUR PPC / PAID ADVERTISING SERVICES

Organic reach will not cut it anymore. With paid advertising, you get guaranteed visibility and precision targeting that puts your brand in front of the right people at the right time. You drive ROI, break through the noise, and turn intent into revenue.

Paid Advertising

Not sure which social media services you need? Let’s compare!

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Social Media Management
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Social Care
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Social Listening
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Paid Advertising
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Content Creation Basic Premium Add-on
Content Calendar & Posting
Acquisition Tracking
Sentiment Tracking
Competitor Analysis
Social Media Audit
Community Check-ins Organic, Every 12 Hours Paid & Organic, Every Hour
Client Check-ins Monthly Monthly Monthly Monthly
Reporting Monthly Monthly Once or Ongoing Weekly

The Latest Insights

Discover our expert articles for in-depth insights, practical guidance, and the latest developments in social media customer care.

Brooke Sellas, CEO

Brooke Sellas is CEO and founder of B Squared Media, a leading social media marketing agency specializing in customer care and social listening strategies since 2012. With over 15 years of social media marketing expertise, she pioneered the “Think Conversation, Not Campaign” methodology that transformed customer-centric digital marketing.

As a recognized thought leader, Brooke is a keynote speaker at premier marketing conferences including Social Media Marketing World, INBOUND, and MarketingProfs B2B Forum. She brings academic authority as a social media studies professor at New York University and Baruch College, plus teaching at University of California Irvine on behalf of Thermo Fisher, while providing executive education programs nationwide.

Brooke Sellas
speakingGrid NYU
speakingGrid SproutSocial
speakingGrid Baruch
speakingGrid SMMWorld
speakingGrid MarketingProfs
clientGrid inbound

FAQ

Managing your brand’s social presence is a full-time job. But it should not be your job. That is where social media management from B Squared Media comes in. We handle the strategy, content, care, and analysis so you can stay focused on running and growing your business.

Here is what’s in it for you:

Strategy That Drives Results

  • Get a custom social media strategy aligned with your business goals
  • Know exactly where to show up and why with platform optimization
  • Stay ahead with strategic content calendars designed to convert

Content That Connects

  • Watch your brand come to life with original content including graphics, copy, and videos
  • Stand out with visuals that look as good as they perform
  • Engage your audience with content tailored to each platform’s unique style

Social Care That Builds Loyalty

  • Rest easy knowing we monitor your channels daily
  • Delight your customers with fast and thoughtful responses even the tough ones
  • Build real relationships with your audience without burning out your team

Social Listening and Smart Reporting

  • Discover what your audience is really saying with advanced social listening
  • Receive monthly reports packed with insights you can actually use
  • Make smarter decisions with strategy adjustments based on real-time data

Paid Social That Protects Your Wallet

  • Run better ads with campaigns built to convert not just get clicks
  • Maximize your budget with highly targeted placements
  • Know your return on investment down to the penny with clear reporting

You get a partner who understands your goals.
You stay focused on your business.
We handle the scroll, the stress, and the strategy.

Building an in-house social team sounds appealing until you face the reality. Each specialist commands a competitive salary, and you need several of them, so payroll alone quickly reaches six figures before you even add benefits, software, training, or recruiting fees. The hiring timeline adds another cost: while you draft job ads and sift through résumés, competitors are already converting leads.

Partnering with B Squared Media removes the delay. From day one you gain a complete bench of experts equipped with enterprise-level tools and proven playbooks across many industries. Campaigns launch immediately and most clients see measurable returns within weeks.

We supply the team, the technology, and the track record. You supply the vision. Together we turn your social presence into a revenue engine.

You should choose a partner who delivers measurable results, not just promises. Look for agencies that can show you case studies with specific metrics like lead generation, conversion rates, and revenue impact for businesses like yours.

Evaluate their strategic approach by asking how they’ll handle your sales funnel, target audience, and business goals. You want an agency that focuses on tying social media efforts to your bottom line rather than just posting content.

Make sure they have dedicated specialists for strategy, content creation, design, and analytics rather than one person handling everything. Ask what professional tools they use for scheduling, reporting, and performance tracking.

Ensure they understand your industry and can communicate clearly about their process. Test their responsiveness and reporting style during your initial conversations.

Look for transparent pricing that aligns with the value you’ll receive. You need an agency that becomes your revenue partner and obsesses over your results as much as you do.

Choose an agency that checks all these boxes and can demonstrate proven success in growing businesses like yours.

Social care is how you provide customer service and build relationships through social media platforms. It’s our Think Conversation, Not Campaign™ approach where you focus on having real conversations rather than pushing sales messages.

You actively engage with customers where they already spend their time by responding to comments, answering questions, addressing concerns, and building community around your brand. This includes monitoring what people say about your business online and reaching out proactively to help before issues become bigger problems.

We don’t just wait for customers to come to us; we actively engage, setting the stage for lasting relationships. At B Squared Media, we helped one client improve customer support response times by 3,278%, including a 2,229% increase in complaint handling.

When you do social care right, you’re building genuine relationships that create loyal customers who trust your brand and recommend you to others. You turn every interaction into an opportunity to connect, converse, and convert through authentic engagement.