Lippincott® HCP Access requires Results leads in a niche market with low search volume keywords.
B Squared Media was tasked with finding and testing multiple keywords to ensure their Google Ads produced an acceptable lead volume.
B Squared Media works closely with our advertising team to monitor industry trends and to keep the campaigns humming along efficiently with our cost per lead top of mind.
Senior Manager of Lippincott® HCP Access
Our approach was two-pronged: closely monitoring nonperforming keywords, while allowing high-performing keywords to be optimized for lead conversion. We continually tested and optimized the keywords to reduce the overall cost per lead.