Have you ever wondered if you give your Social Media Manager enough time and space to do their job well? If you’re not sure, then the answer is probably “no.”
It’s easy to slip into micromanaging. After all, you know the brand like the back of your hand. Why shouldn’t you have your eyes on every image and feedback on every post?
There’s more than a handful of benefits to trusting your Social Media Manager.
But first, let’s determine if you’re in need of an intervention.
- Take a look at how often you are checking in on your Social Media Manager/s. Do you find yourself constantly asking for updates? Or even worse, logging into their account to see what they are doing? If so, then it’s time to back off. Social media moves quickly, and by the time you have approved something, the moment may have already passed.
- Think about how much freedom you give them when it comes to content creation. Do you approve every single post before it goes live? If so, then you are stifling their creativity and preventing them from truly shining. Instead, try to step back and trust that they know what they are doing. After all, that is why you hired them in the first place!
- Consider how much leeway you give them when it comes to responding to comments and messages. If you are constantly monitoring their every move, you are not giving them the opportunity to use their skills. Instead, try to take a step back and trust that they will handle everything in a professional manner.
If you find yourself guilty of any of these things, then it’s time to start trusting your Social Media Manager more. By doing so, you will allow them to do their job to the best of their ability and hopefully help your brand succeed in the process.
Your Social Media Manager is the one who is closest to the action. They see what’s happening on social media every day and they know what’s popular. If you want to take your brand’s social media to the next level, it’s time to start trusting and stop disturbing!
Here are 10 benefits to trusting your Social Media Manager:
1. They will be able to move quickly and hop on trends.
If a new meme is taking off, they will be able to quickly create content around it that is on brand. If they have to exchange ten e-mails with a CEO who doesn’t have Instagram explaining why the meme is 1) on-brand 2) funny or 3) relatable, you’ve already missed the optimal posting window.
OREO responded to the 2013 Super Bowl power outage, by quickly posting the above image. Source: Pixlee
Netflix tweeted this when iHop temporarily changed their name to iHob. Source: Pixlee.
Bud Light created a mock-up of cans that commemorated the viral Area 51 Facebook event. Source: Pixlee
2. They will be able to create content that is truly creative and engaging.
If you are constantly giving feedback and offering suggestions, they may start to second-guess themselves.
As a result, the content they produce will always be the safe option. Give them their space to think outside the box.
3. They will be more likely to build a strong relationship with your audience.
If you are constantly monitoring their every move, they may not feel comfortable enough to answer tough questions from customers honestly.
However, if you trust them to handle difficult situations, they will be able to build a rapport with your audience and show them that you are a trustworthy brand.
4. They will be better equipped to handle negative comments and feedback.
If a customer leaves a negative review, your Social Media Manager will be able to quickly and efficiently handle the situation. If they require three levels of approval on every customer response, they could lose the customer’s trust.
5. They will be able to better measure the success of your social media campaigns.
If you are constantly making changes to the advertising campaigns, they may not be able to accurately measure the ROI. However, if you trust them to make decisions, they will be able to stick to their strategy and track the success of any changes they make to the campaigns.
6. They will be able to save you time in the long run.
If you are constantly asking for updates or approval on every single post, you will quickly find yourself being bogged down in the details. However, if you trust your Social Media Manager to handle everything, they will be able to take care of the small details so that you can focus on more important tasks.
They may not know as much as you do about the brand at first, but the more you invest in their independence, the more it will pay off in the long run.
7. They will be more likely to stick around for longer if they feel trusted.
Social Media Managers are in high demand and if they don’t feel valued by their current employer, they will quickly move on to greener pastures. If you want to keep a good Social Media Manager on your team, it’s important to trust them and give them the freedom to do their job.
8. You will be able to focus on other aspects of your business.
If you are constantly worrying about what’s being posted on social media, you will quickly find yourself spread too thin. However, if you trust your Social Media Manager to handle everything, you will be able to focus on other aspects of your business and leave the social media to them.
9. Your social media presence will improve as a whole.
If you trust your Social Media Manager to do their job, they will be able to put all of their energy into making your social media presence the best it can be. From creating engaging content to managing negative feedback, they will be able to focus on everything that goes into making your social media accounts successful.
10. You will be able to sleep better at night.
Just knowing that you have someone you can trust to take care of your social media will help you catch more Zzz’s and rest easy.
Hopefully, now you can see why it’s so important to trust your Social Media Manager. Oftentimes, the quicker your Social Media Manager can react to world events, and post freely about them, the better off your brand will be. The next time you are tempted to micromanage, take a step back and think about all of the benefits of letting them do their job.
Your brand’s social media presence will thank you for it.
Joanna Maher
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