You live, eat, breathe social media. You’re creative and always stay on top of the latest social media trends. So, you may be wondering… do you have the skills you need to be a social media manager?
The answer is, it depends. Every business is different and will require different skills from their social media manager. However, there are some skills that are essential for any social media manager, no matter the industry. To help you figure out if you have what it takes to be a social media manager, we’ve compiled a list of the top 12 skills you’ll need:
You need to be able to think outside the box and come up with creative content that will capture your audience’s attention. Remember, social media is all about being visual. So, if you’re not a creative person, this may not be the job for you.
2. Time Management
You need to be able to juggle multiple tasks at once and handle deadlines. Social media can be a 24/7 job, which means you’ll need to be able to work on weekends and evenings if necessary. Use the chart below to help you manage your tasks by priority.
A social media manager needs to be organized in order to keep track of all the different tasks they need to do. This includes creating content calendars, scheduling posts, and responding to comments and messages.
4. Writing Skills
You need to be able to write engaging and captivating copy that will grab people’s attention. Keep in mind that you’ll also need to be able to write in various different styles, depending on the platform you’re using.
5. Communication Skills
You need to be able to communicate effectively, both in writing and verbally. This is important because you’ll be dealing with different people on a daily basis, including clients, co-workers, and customers.
You need to be flexible and adaptable, as the social media landscape is always changing. What works today might not work tomorrow, so you need to be able to change your strategies on the fly.
7. Strategic Thinking
You need to be able to think strategically in order to create content that aligns with your business goals. This means being able to come up with creative solutions to problems and being able to think on your feet.
8. Research Skills
You need to be able to do research in order to find the latest trends, as well as create content that is relevant to your audience. This includes being able to use various tools and resources, such as Google Trends and social media analytics. You may also need to quickly latch onto a trend and utilize it for your brand.
9. Attention to Detail
Out of all the skills of successful social media managers, this one may be the most important. You need to be able to proofread and edit your own work, as well as the work of others. This includes making sure that there are no grammatical or spelling errors, as well as checking for accuracy. Social media is fast paced, and often times, posts need to go out almost immediately. Excellent social media managers are experts at ensuring every post is accurate and every detail is up to scruff.
A SMM must be a good listener and be able to interpret what their clients goals are and turn those thoughts into posts. Social media is all about conversation. In order to have a successful social media platform, you need to be able to listen to your client and audience and what they are saying. This will help you create content that is relevant and engaging.
11. Thick Skin
In your day to day interactions, your client might hate your post for the upcoming week or someone might comment something really mean on your post. You need to be able to pivot, let things roll off your back and keep working. Not everyone is going to agree with what you post and that’s okay. The goal is to create content that the majority of people will enjoy and find valuable.
Last but not least, you need to be passionate about social media and have a genuine interest in the industry. This will help you stay motivated and inspired, even on the days when you’re feeling burnt out.
So, there you have it! These are the top 12 skills you need to be a social media manager. Do you have what it takes?