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Top 10 Must-Do’s in Your Facebook Business Manager

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As a business owner, it’s important to make sure that you’re taking advantage of all the features Meta has to offer. That’s why we’ve put together a list of the top ten must-do’s in your Facebook Business Manager. If you’re not already familiar with it, Facebook Business Manager is a tool that allows businesses to effectively manage their Facebook presence. From creating and managing Pages to running ads and analyzing insights, Business Manager makes it easy to keep all of your assets organized. To make it easy for you to get started, we’ve listed our top 10 must-do’s in any Facebook Business Manager.

1. Create a Facebook Business Page

Number one on our list is to create a Facebook Page for your business. If you don’t have a Facebook Page, you’re missing out on a valuable opportunity to connect with potential and current customers. Creating a Facebook Page is easy and only takes a few minutes. You can start from within Facebook Business Manager under the Pages section. Once you’ve created your page, be sure to populate it with relevant content and information about your business.

2. Add Your Team Members

Another important thing to do in Facebook Business Manager is to add your team members. If you’re the only one managing your business’ social media, it can be a lot of work. By adding team members, you can delegate tasks and share the workload. To add a team member, simply go to the “People” section and click on the “Add People” button.

3. Create Ad Accounts

If you’re planning on running Facebook ads, you’ll need to create an ad account. You can do this in the “Ads Manager” section of Facebook Business Manager. Once you’ve created your ad account, be sure to add your payment information so you can start running ads.

4. Set Up Two-Factor Authentication

Two-factor authentication is an important security measure that you should take to protect your Facebook account. By enabling two-factor authentication, you’ll add an extra layer of protection to your account in case your password is ever compromised. To set up two-factor authentication, simply go to the “Security” section and click on the “Two-Factor Authentication” button. Setting this up also ensures that your accounts will not be flagged and potentially shut down.

5. Verify Your Business

Another thing on our list of must-do’s in Facebook Business Manager is to verify your business. By verifying your business, you’ll be able to unlock some valuable features, like the ability to run ads with your business phone number. To verify your business, simply go to the “Settings” section and click on the “Verify This Page” button.

6. Create and Install Meta Pixel

If you want to take your Facebook marketing to the next level, be sure to create and install the Meta Pixel. The Meta Pixel is a piece of code that allows you to track conversions, measure ad performance, and more. You can find instructions on how to create and install the Meta Pixel in the “Meta Pixel” section of Facebook Business Manager.

7. Create Custom Audiences

Custom audiences are a great way to target your ads more effectively. By creating custom audiences, you can target people who have already visited your website or interacted with your business in some way. To create a custom audience, simply go to the “Audiences” section of Facebook Business Manager and click on the “Create Audience” button.

8. Generate Insights

One of the most useful features of Facebook Business Manager is the ability to generate insights. Insights allow you to track your page’s performance and see how people are interacting with your business on Facebook. To generate insights, simply go to the “Insights” section and click on the “Generate Insights” button. You can see more about Facebook’s best practices for gathering insights here.

Facebook Insights

[Source: Hubspot]

9. Install the Facebook Business SDK

If your business includes a mobile app, another must-do in Facebook Business Manager is to install the Facebook Business SDK. The Facebook Business SDK allows you to integrate your app with Facebook, making it easy to post content, track analytics, and more. You can find instructions on how to install the Facebook Business SDK in the “Developer” section of Facebook Business Manager.

10. Verify Your Domain/s

The last item on our list of must-do’s in Facebook Business Manager is to verify your domain/s. By verifying your domain, you’ll be able to add a custom branded logo and cover photo to your business’ Facebook Page. To verify your domain, simply go to the “Settings” section and click on the “Verify Domain” button.

Final Thoughts

These are just a few of the things you should do in your Facebook Business Manager. By taking advantage of all the features and tools that Business Manager has to offer, you can make sure that your business is effectively managing its social media presence.

Did we miss anything? Let us know your Facebook Business Manager ‘must-dos’ in the comments below!

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Joanna Bresson

Joanna Bresson

Joanna is an Advertising Manager for B Squared Media. She has over 6 years of experience in the social media world in a variety of different roles. She loves sharing her experiences and learnings from her years in social media in these blogs. Joanna is a graduate from the University of Texas at Austin and loves to work remotely, hang out with her puppy and collaborate with the B2 Crew!
Category: Best Practices, Uncategorized
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