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RSP Recap: 13 Digital Marketing Golden Nuggets To Grow Your Biz

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While recording Ready, Set, Podcast (RSP for short),  I would furiously scribble down digital marketing golden nuggets as we interviewed our guests.

Since we only launched last week, I’ve been holding on to these goodies just waiting to share them with everyone for my recap.

Each week (on Monday), I’m going to share the little nuggets with you here on the B Squared Blog in an effort to ensure our guests get maximum exposure for their smarts, savvy, and sass.

They’ll be different from our RSP show notes, or at least offer a different POV, so I hope you find them useful!

This week, I’ve got 13 seriously super tips from our five fantastically funny interviewees.

Ep. 1: Brooke and Mallie FINALLY Launch The Podcast!

Even though our first episode was a way to introduce RSP and the format to our listeners, there are two golden nuggets hidden in our banter:

  1. User-Generated Content needs to be part of your digital marketing strategy. As we mention, we worked hard to get early adopters involved with the podcast by asking them to create intros, or provide a random question to ask our guests. Bonus Tip: Make sure you give the user some sort of benefit for helping you out — for us it was announcing their name and the name of their business to our audience.
  2. With marketing technology, all-in-one may not really mean all-in-one. Unfortunately, when it comes to marketing technology that helps you run your online marketing campaigns, you’ll probably need to piece together the perfect solution for your company. Be open. Test products. Know what you need and stick to a budget! Tools we mention and recommend: Infusionsoft, Zapier, LeadPages (affiliate link), and MailChimp.

Ep.2: Neal Schaffer Drops Employee Advocacy Knowledge

I don’t think Neal Schaffer needs much of an introduction.

His book, Maximize Your Social, if one of my faves, and his company by the same name puts out some seriously valuable information on the social sphere (and how to work it for your biz).

Here are his golden nuggets for digital marketing:

  1. “When asked, I share.” Neal’s take on transparency is so spot on. Though he doesn’t share much about his family, when we asked a few questions, he obliged. The reason? He wants to be open and honest with his audience. I think this is a GREAT attitude with social communities.
  2. Strengthen your business culture with social advocacy. Our entire conversation with Neal revolves around Employee Advocacy, but I felt this one statement by him really brought it all home.
  3. Neal is testing something really innovative before he launches his Social Media Circle of Excellence (check out the pre launch here) by starting a Facebook Group where social minds can come together and share valuable tips, and ask honest questions.

Ep. 3: Mia Voss Definitively Discusses FOMO/JOMO

Okay, first can I just say that Mia is a HOOT and a half?!

Beyond being extremely funny and personable, she shared X must-know tidbits:

  1. FOMO = Fear of missing out. Most of you probably know what this is, but Mia shares ways in which this nuisance can really hurt you — in life and with your biz. Let go of FOMO with your digital marketing and remember that much of what you see on social is hype!
  2. JOMO = Joy of missing out. Mia’s main message was about turning FOMO into JOMO. I’ve taken this advice myself and usually spend the entire weekend on a digital detox where I don’t allow myself to get near social media (sometimes I leave my phone behind altogether!). The joy of missing out can actually help you be more creative and BETTER when you get back to the social sphere.

Ep. 4: Stewart Rogers — A Stellar Stance On Marketing Tech

Stewart has been a digital friend for quite some time.

He now calls VentureBeat is home away from home (aka: job), and is focused on Marketing Technology for the publishing tech giant.

Stewart mentions three, must-have areas where businesses need to employ marketing technologies:

  1. Invest in a CRM. A Customer Relationship Management system is where you can document your company’s interactions with current and potential customers. It can help synchronize sales, marketing, customer service and other support systems within your organization. We mention Zoho (small brands) and Infusionsoft to name a few.
  2. Invest in Email Marketing. The two tools we mentioned above include email marketing, and other tools we use/recommend are: MailChimp, AWeber, and Constant Contact (not mentioned in the podcast!), or Google office suite (mentioned!).
  3. Invest in web analytics. You can’t measure where you’ve gone or where you’re going without some sort of idea of HOW you’re doing. Enter web analytics. The easiest, cheapest way to go is with Google Analytics.
  4. Other honorable mentions: IFTTT and Zapier.

Ep. 5: Rebekah Radice Rants? Yes, Really!

Our interview with Rebekah was my inspiration for last week’s post on wasting time on social media because Rebekah asked this amazing, make-you-think question:

“Do you have more time or money (when it comes to digital marketing)?”

The obvious golden nugget is in answering that question, plus:

  1. Ask yourself Rebekah’s insightful question and then answer honestly. Based on that answer you may be able to implement DIY digital marketing strategies, or you may need to outsource to a professional.
  2. Have you searched yourself or your biz on Google? Rebekah mentions this as a way to see what’s being said about you and/or your business online. Bonus Tip: Set up a Google Alert to be delivered straight to your inbox, just put your name or biz name in quotes for the best results (ex: “B Squared Media”).

Look For More Digital Marketing Magic Each Monday!

That covers the RSP Launch Week pretty nicely, don’t you think??

I’ll be back each Monday to give you the cheat sheet for finding digital marketing gold from our podcasts.

Just be sure to listen in for the stuff I don’t share — cause these episodes are FILLED with fabulous goodies!

 

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
Category: Marketing
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