How To Add Interactive Content To Your Media Mix

Surely, if you’ve graced the “halls” of Facebook, you’ve seen — or taken — a quiz that tells you what Game of Thrones character you’re most like, or what your favorite color says about your personality, or how your speech dictates where you’re from.

These popular quizzes are just one form of interactive content, and one of many ways to keep readers and your target audience spending more time with your brand.

Think it’s hard to get started with interactive content?

Think again.

What Is Interactive Content?

Most content is static; it delivers a message to us in one way.

When you take content a step further and make a two-way interaction between the creator and the reader, you’re headed in the right direction.

In SnapApp’s in-depth white paper on the same subject, they define interactive content as:

“Anything that requires the participants’ active engagement — more than simply reading or watching the content.”

Quizzes may be one of the most recognizable forms of interactive content, but there are so many others … like:

• Assessments (like quizzes, but used in business scenarios they can deliver powerful education moments)
• Interactive infographics
• Polls or surveys
• Contests
• Calculators
• Interactive videos

So now that we know what interactive content is, how do we actually add it to our own marketing mix?

Easy Ways To Create Interactive Content

 1. Quizzes & Assessments

There are platforms and tools that allow for paid creation of quizzes, but let’s start with the low-hanging fruit, aka: FREE STUFF.

Here are two ways to make your own quizzes for your audiences:

1. Create a simple, branded quiz for your Facebook Fans … example: “What types of content do you want to see on our blog this year?” A: Social Media Marketing B: Content Marketing C: Marketing Tools D: All of the above
2. Use Blab to create an interactive education moment (our new automation software hosts Blabs when they release new improvements!)

2. Polls & Surveys

While polls and surveys have been around forever, I’m such a fan of asking people what they want and then giving them that!

Here are three ways to use polls and surveys for free:

1. Use Twitter’s recently released polls to get a response from the public
2. SurveyMonkey allows you to send free surveys to your list(s) as long as they are 10 questions or less and you receive 100 responses or less
3. Need feedback for free? Use Google Forms!

3. Contests

Contests may be one of the easiest ways to get people interacting with your brand online.

Here are five easy ways to use contests:

1. Create a hashtag campaign and ask your readers to use it for a prize of some sort — free and easy!
2. Use Facebook to post a wall contest and call a winner right in the comments section
3. Use WooBox to create free/low-cost contests for your Facebook, Twitter, and Instagram channels
4. Create a “pin it to win it” contest and pick winners who pin your blog post to Pinterest
5. Host a “like” or “comment” contest on an Instagram (just make sure you follow their promotion guidelines)

Other Ideas

Depending on your budget, you may want a little more “oomph” behind your interactive content.

No worries. There are plenty of paid tools to help you accomplish that.

For quizzes & assessments, check out:

• QuizRevolution
• Apester
• Qzzr

For polls and surveys, take a look at:

• Zoho Survey
• SurveyGizmo
• Typeform

There are NUMEROUS contest sites. We’ve used, and love:

• Rafflecopter
• AgoraPulse (free!)
• Meltwater

And the aforementioned SnapApp covers nearly ALL of your interactive content bases, offering the creation of 10 different types of content that keeps readers engaged.

What types of interactive content have kept you entertained and interacting with the brands you love? (I’m personally loving interactive infographics!) Let us know in the comments section below!

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Brooke B. Sellas

Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and social media customer care agency. She's also the author of Conversations That Connect -- a book all about social listening and social media customer care. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on the socials!

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