As a business owner, you’re aware of the constant change in business conditions, from dealing with financial fluctuations to learning what puts your business at risk for failure.
With two months down & only 10 left in the year, there’s no time to waste if you want your business to stand out & succeed.
Business owners are anxious to know what 2018 has in store & what adjustments they’ll need to make to stay a step ahead of the competition.
As you navigate through your important business decisions, use the following four tips to keep your business from being left behind.
Use Video in Your Social Media Marketing
Video is one of the most valuable ways to drive traffic.
Videos can provide online tours of your business and show your customers just how wonderful your products & services are.
Using video in your social media marketing can make your customer experience seamless & enjoyable.
Embed videos in your posts so viewers don’t have to open another tab on their phone & wait for something to load.
When embedded, a video plays as soon as someone scrolls over it.
Also, consider live streaming to create a personal connection & keep your customers up to speed with your latest offers.
Go Green
A large part of owning a successful business is anticipating the trends your consumers follow.
One of the fastest growing trends right now is green & renewable energy.
People are more passionate about caring for the environment than they have ever been.
Energy companies are choosing clean power, builders are emphasizing energy-efficient construction & smart appliances, & transportation is capitalizing on these renewable trends.
Small businesses that recognize the value of renewable energy are sure to catch their clients’ attention.
This year, learn a few simple ways to make the workplace more energy efficient to help your business stand out.
Make the Most of Machine Learning
Technology has advanced rapidly, & machine learning is necessary for companies to compete in their respective fields.
Think about it. How does your bank detect fraud? How can Amazon recommend products or shows for you?
These businesses are making the most of machine learning to run more efficiently & earn more money.
Machine learning enables you to analyze your consumers in real-time & eliminate marketing waste.
It guides your marketing efforts and increases your revenue.
Focus on Employee Retention
Unemployment rates are the lowest they’ve been in a decade.
Because there are fewer people chasing jobs, it’s more difficult to hire employees regularly.
It takes new employees a long time to have the knowledge & expertise of a seasoned staff member, so retaining your employees saves you frustration & money—& it prevents your customers from feeling overly annoyed at not getting answers when they call or visit.
Evaluate what type of employee is a good fit for your company & focus your hiring efforts on finding the right candidate.
Raise your salaries & reward your staff.
Even if making this extra effort seems difficult and costly now, it will save you more in the long run!
Do your best to create a positive atmosphere in the workplace, & don’t be afraid to ask your employees how you can improve their job satisfaction.
What’s Next?
Dramatic improvements don’t happen overnight, so there’s no time to lose.
Share these tips with your friends and co-workers to find out what your top priority should be, & try the tips mentioned here to help your business stand out in 2018.
What advice do you have for business owners who want to step up their game this year? Tell us in the comments below!
ElaineThompson
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