Hilary Bird, Author at B Squared Media – Social Media Management

3 posts, 0 comments

Hilary Bird combines her interests in tech and marketing with her fascination of interpersonal communication by studying how tech is continually reshaping the way we communicate. She is a digital journalist with over three years experience in the startup marketing world.

How to Optimize Your Twitter Strategy in 2018

April 4, 2018Hilary BirdTwitterNo Comments

If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs compared to other social media platforms. Any of those three items is good cause to focus on developing your Twitter following in 2018. Here’s what you need to know as you begin to build.

Integrated Marketing: True Stories That Highlight Its Power

February 21, 2018Hilary BirdMarketingNo Comments

What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!

3 Quick Ways to Use Video in Social Media Marketing

December 6, 2017Hilary BirdVideo MarketingNo Comments

Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name video as the type of content with the best ROI. “But a video is so expensive, and I don’t know how to make it look good! I’ll have to hire a professional and it’s going to take so long,” you might be thinking. Yet, the majority of successful, viral videos were filmed on a cell phone & required zero prep time. It’s time to shift your mindset when it comes to using video in your professional marketing efforts. So, get out your cell phone or webcam – let’s walk through some ways to use video with social.