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6 Cool Ways To Grow With Google

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UPDATE: Google+ Shutdown

Google+ may be gone, but keep reading the B² Blog for more industry-leading advice on other social media platforms!

During social media week, we had one HECK of a class with Seth Sternberg, the Product Director for G+.

He gave us some pretty cool hacks to explore that I haven’t heard peeps share before, so I’m going to list them here for y’all to scope out.

Hopefully we can all grow with Google using one (or more) of these ideas.

google plus

G+ Page Tips

First and foremost, remember my little rant about the G+ mobile app? Seth said that they’re fixing that RIGHT NOW – so we can except to see an update soon that will allow for better sign ins through the app between personal accounts and pages.

Seth also told us that having an ACTIVE G+ page is more important than ever.

As some of you may have noticed, your G+ Page (if active) will start showing up in search results on Google. What that means for you: The more posts you have with your industry keywords, the better chance your biz has of getting found through organic searches on Google.

Seth also told us — yes, straight from the horses’s mouth — that their algorithm does not distinguish between pictures, videos, or text for this search feature. The point he kept repeating was to be … you guessed it … ACTIVE!

Essentially this cool little navigational search is all keyword driven (so be strategic!).

google developers

6 Ways To Grow With Google

  1. Deep Linking: Have a mobile app? Want to link to in-app content from Google search? Use App Indexing to get ‘er done: developers.google.com/app-indexing 
  2. I’m an avid Apple fan, but droid users certainly have a good hold on the market. For those peeps, Google offers a way to drive Android installs. What this means is web users have the ability to send an Android app to their device instantly – without ever having to leave your website.
  3. Drive interaction with Gmail by adding Schema.Org markups to emails. In laymen’s terms that means you can add buttons with calls-to-action instead of links.  Pretty darn cool if you ask me! Visit ‘Actions in the Inbox’ at: developers.google.com/gmail/actions
  4. What if you want to share someone’s content through Google properties? Did you know you can pre-fill recipients to generate notifications? An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking.
  5. Have an e-commerce site? Increase payment conversions with Google Wallet. It saves time by asking for permission within Google, and remembers preferences, making the click to buy process much faster. Go here to see the Google Wallet APIs.
  6. YouTube: If you’re a big user of YouTube video content, you may want to consider adding APIs through Google that allow you to:
    1. Recommend content based on the user
    2. Automatically add users signing in through G+ to your YouTube Channel
    3. Save events to user calendars
    4. To check out the above go to: developers.google.com/youtube/v3

Over To You …

Curious, have you used any of the above tactics on Google to increase business? Do they work? Let me know in the comments section below – OR tell me about other developer tools that have made your life much easier with Google.

See you in the social sphere!

 

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
Category: Google, Google Plus, Social Media
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8 Comments. Leave new

  • Avatar
    Robin Strohmaier
    March 19, 2014 1:11 PM

    How awesome that you were able to meet with Seth Sternberg, Brooke! Absolutely love these tips and will be looking to fine tune some and implement others. First on my list is to get more active on G+. Second, is trying Google Wallet for a few of our clients’ eCommerce websites.

    Curious: did Seth mention any differences between Google Plus business pages vs profiles with regard to indexing?

    Reply
    • It was really nice to hear some *real* experts speak, Robin, that’s for sure! Please do let me know how these developers tools work out for you. I definitely will be researching myself to see how we can take advantage for ourselves and our clients.

      Seth did not make a distinction between personal and business profiles. He mainly underscored the importance of a BUSINESS profile (active, of course). However, I do notice that personal profiles show up in my search. I know part of that is due to cookies and using Chrome … but I believe there is indexing based on individuals as well. I’ve also noticed that on biz profiles that sometimes you’ll get a special link (I got one today through B2 and Michael Fox asked how I did that … it’s not me “doing it” but rather Google indexing my blog/me/my G+ biz page based on keywords). Does that make sense? Head over to G+ to see what I mean (or ping me and I’ll set up a screen share to show ya!). 🙂

      Thanks, as always, for chiming in!

      Reply
      • Avatar
        Robin Strohmaier
        March 19, 2014 2:14 PM

        I’m heading over right now….

        Reply
        • Great! Let me know if it doesn’t make sense … it’s on Michael’s page (Classic Marketing Strategy).

          Reply
          • Avatar
            Robin Strohmaier
            March 19, 2014 2:31 PM

            Oh… I was on your business G+ page. I will pop on over to Michael’s page.

            One thing – before I forget is that I have seen more engagement on my personal profile vs our business page. Have you seen a difference?

  • Personal > biz page at the moment. Not sure that will change, but we’re definitely not going to give up the biz page!

    Reply
  • This is awesome!! Homework for later 😉

    Reply

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