Do you ever peruse online conversations on Facebook, Twitter or G+?
Maybe it’s the nosy body in me, but I really like seeing how people answer questions, the tidbits of information that are shared, and yeah, even the squabble between two hard-headed peeps.
What’s really sad is when I find profiles and pages who aren’t having ANY conversations. Why?
Conversations are what lead to networking, relationship building, lead generation and sales.
Merely shoving out scheduled messages or retweeting regurgitated writing is NOT a healthy social strategy.
In an effort to spread the word about the GOOD online conversation can do, here’s what I’ve come up with:
26 Reasons To Have More Conversations Online (And Stop Being Such A Wanker)
- Learn more
- Stop being so wrapped up in YOU
- Nurture more online relationships
- Find trends before they’re trends
- Curate hard-to-find content
- Join new tribes
- Meet new people
- Take a (thoughtful) look at the “other side”
- Have a friendly chat with competition
- At least spy on the conversations your comps are having (WINK.)
- If they’re not having online conversations give yourself a high five for being ahead in the game (you’re awesome!)
- Find Tweet Chats to participate in – AKA: Real-time networking
- Start a list of the best calls-to-action (CTAs) you see (and then use them to rock your sales pipeline)
- Get ideas for your next blog post
- Keep in touch with old friends
- Set up IRL (in real life) meetings
- Find out about local IRL meet ups and events
- Ask about _______.
- Create UGC (user-generated content) for your brand
- Spot popular hashtags for your industry
- Get noticed
- Increase followers and fans
- Feel intellectually engaged (good for those of us — ME included — who work from home)
- Find a new angle
- Get passionate about a cause you care about
- Spot breaking news
Without Conversation, You’re Missing Out
“In my opinion, the most fruitful and natural play of the mind is in conversation. I find it sweeter than any other action in life.” ~ Montaigne
Stop participating in shallow social media — where you connect your Facebook page to Twitter (lazy), or you only retweet others’ info (not savvy), — and show people that you have something to say, but more importantly, that you care about what THEY’RE saying.
What about you? What entices YOU to have online conversations? Let me know in the comments section below!
See you in the social sphere!
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6 Comments. Leave new
Great tips Brooke. I especially like 10 & 11! Learning from others mistakes will helps us get ahead of the curve.
James, this is one of my favorite things to do. We watch our competitors veeeeery closely. And I’m not going to lie, when I see that they aren’t responding to comments, are putting up graphics and posts with blatant misspellings (and leaving them up for days), or doing other “bad” things like not posting for days, connecting FB to Twitter and only using their social channels to push out information versus tell their brand’s story – I smile ear to ear and know that I can scratch them off the list of “serious competitors.” It’s amazing how many companies and peeps claim “social expertise” and really haven’t a clue about how to use digital channels for marketing and sales.
Thanks so much for commenting!
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