Unraveling Threads by Meta

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unraveling threads by meta BLOG

Mark Zuckerberg’s recent announcement of Threads, a social media app developed by the Instagram team, has generated significant interest. Positioned as a text-sharing platform, Threads promises a new space for real-time updates and public conversations, catering to creators and casual users alike. While Meta’s vision of expanding Instagram’s success into the realm of text is compelling, we’ll delve deeper into Threads’ features and potential pitfalls, examining the platform through a thoughtful lens. Together, let’s unravel Threads by Meta.

The Vision

Threads emerges as a bold attempt by Meta to reimagine Instagram’s photo and video-centric success in the domain of text-based content. Meta has stated that they envision creating a positive and creative space for users to express their ideas through written communication. However, the transition from visuals to text raises questions about the app’s adaptability and whether it can sustain user engagement in a text-dominated environment.

The Challenge

Threads’ promise of connecting users with friends and like-minded creators beyond their existing circles holds undeniable appeal. Yet, the real challenge lies in executing this vision effectively. The app must foster authentic interactions and cultivate a thriving community to achieve long-term success. The key question remains: can Threads transcend its initial hype and deliver on its promise of fostering meaningful connections? There has already been a steep drop off in engagement that the app initially garnered. According to Economic Times, since launch, Threads has seen a 20% decrease in active users and a 50% reduction in time spent on the app, from 20 minutes to 10 minutes.

Proceeding with Caution

While the integration of Threads with existing Instagram accounts appears convenient, concerns about user privacy and data security must not be overlooked. Users should approach this transition with caution, as merging platforms may pose potential risks and vulnerabilities.

Safety for Younger Users

Threads has automatically set users under 16 (or 18 in some places) to have private profiles. This may seem like a good safety measure, but it’s important for the platform to prove that it actually works in protecting younger users. Threads will need to keep a close eye on things and make sure safety features are top-notch to create a safe and supportive space for the younger crowd before the users co-sign on this.

User Retention

Threads’ strong start in the race to replace Twitter is promising, but the significant drop in daily active users within a week raises concerns about its long-term viability. The app must actively address challenges hindering user retention and continuously evolve to enhance its offerings.

Getting Started with Threads

Embarking on your Threads journey is an exciting step into the world of text-based social media. Whether you’re a seasoned social media user or new to the realm of online conversations, this guide will walk you through the process of getting started and making the most of Threads’ features.


Source: CNET

Account Setup and Login:

To dive into Threads, the first step is to ensure you have an active Instagram account. If you already have one, you’re all set! Simply use your existing Instagram credentials to log into Threads. Your Instagram username and verification will seamlessly carry over, streamlining the setup process.

Customizing Your Profile:

Once you’re logged in, you’ll be brought to your Threads feed, where you can begin exploring the platform. But before you start engaging with content, consider customizing your profile to make it uniquely yours. Threads offers the option to personalize your profile specifically for this new platform. Take some time to choose a profile picture, craft a bio, and set any preferences that align with your interests.

Navigating the Threads Feed:

Your Threads feed is where the magic happens. Here, you’ll find a mix of posts from the people you follow, as well as content from random users you haven’t yet connected with. Take a moment to scroll through your feed and familiarize yourself with the content that catches your eye.

Exploring the Navigation Bar:

At the bottom of your screen, you’ll notice a row of icons that serve as your navigation bar. Each icon represents different functionalities that will help you make the most of Threads. Here’s a quick rundown, from left to right:

  • House Icon: Brings you back to your Threads feed.
  • Magnifying Glass Icon: Takes you to a search page where you can discover and follow users by typing in their usernames.
  • Pen-and-Paper Icon: Allows you to create a new thread, where you can share your thoughts, ideas, and content with the Threads community.
  • Heart Icon: Displays your account activity, including who followed you, replied to your threads, mentioned you in their posts, and which users are verified.
  • Human Figure Icon: Takes you to your Threads profile, where you can view your activity and interactions.

Creating a Thread:

Ready to share your thoughts with the Threads community? Click on the pen-and-paper icon, located in the middle of the navigation bar, to create a new thread. Your post is limited to 500 characters, so make it concise and impactful. If you want to add more depth to your thread, you can include photos, videos, or GIFs by tapping the paper clip icon located below the text.

Engaging with Other Users:

The heart of Threads lies in engaging with other users and building connections through interactions. If you wish to engage with a user’s content, click on their profile and open one of their threads. Here, you’ll find four icons below the text, each with a specific function:

  • Heart Icon: Use it to “like” the thread and show your appreciation for the content.
  • Dialog Box Icon: Tap it to reply directly to the thread, initiating a conversation.
  • Reverse Symbol Icon: Repost the thread to your feed, with the option to add your thoughts or a quote.
  • Paper Plane Icon: Share the thread with your Instagram story or post it to your Instagram feed. Additionally, you can copy the thread’s URL and share it through various social media platforms and messaging services.

Final Thoughts

As Threads emerges as a text-centric social media platform, users should approach it with a critical eye and cautious optimism. Meta’s vision of extending Instagram’s success to written content is intriguing, but the app must overcome potential pitfalls and hesitations to fulfill its potential. As the platform unfolds and user feedback emerges, a comprehensive evaluation of Threads’ performance and impact will guide users in embracing or rejecting this latest addition to the social media landscape.

If you need help navigating Threads for your business, contact us here.

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Joanna Maher

Joanna Maher

Joanna is an Advertising Manager for B Squared Media. She has over 6 years of experience in the social media world in a variety of different roles. She loves sharing her experiences and learnings from her years in social media in these blogs. Joanna is a graduate from the University of Texas at Austin and loves to work remotely, hang out with her puppy and collaborate with the B2 Crew!
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