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25 Scripts For Aligning With Empathy With Your Customers

25 Scripts For Aligning With Empathy With Your Customers

Aligning with empathy when confronted by an angry customer is a skill everyone should master. However, it’s not always easy to think of new ways to say ‘whoops’.

Our scripts are sure to assist your Customer Care & Community Care efforts quell fears and reduce anxiety. Use this copy & paste verbiage and feel free to comment with your own!

Why Isn’t Empathy Easy?

Aligning with empathy seems easy, right? You’d think that. But, each of us have likely had an experience with customer support where they weren’t exactly excited to help us.

Some brand guidelines shy away from “the customer is always right.” Furthermore, some community managers or support agents feel if they use empathy they’re admitting that something was done incorrectly.

Perhaps, as our recent report on how the pandemic is changing Customer Care shows, people are just burnt out. When you’re overwhelmed it can be hard to be empathetic towards others.

Finally, not everyone is a rock star who oozes empathy. In any case, try on our scripts for size!

Steal Our Community Care Formula

At B Squared, we use A Cubed. 😉

One of our Customer Care tools is a simple formula for responding with empathy. Additionally, you could say this is a great formula for aligning with empathy with angry customers, too.

Here’s the formula …

Acknowledge + Align + Assurance

  1. Acknowledge: Use empathy and acknowledge their issue. INCLUDES acknowledging any frustration.
  2. Align: Align yourself with the community member or customer. Put yourself in their shoes (again, empathy!) and let them know you understand. If it’s a big deal to them, it should be a big deal to you.
  3. Provide Assurance: Keep communication lines open if you can’t solve their issue with the first interaction.

For starters, this formula puts an emphasis on aligning with empathy; you’ve heard what they are saying and it’s valid.

Secondly, providing stellar Customer & community Care means more money. That’s right! Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.

Aligning With Empathy: 10 Scripts To Copy & Paste

Aligning with empathy won’t be as easy as copy and paste. However, these scripts will definitely help.

  1. I would be frustrated/upset too.
  2. [Doing X thing] is complicated! Don’t worry, I can walk you through it.
  3. I can imagine how annoying [insert their pain point here] would be.
  4. That’s disappointing. It’s especially frustrating when [insert customers efforts so far] don’t work.
  5. We want to understand what went wrong as much as you do.
  6. I can see how that made you [insert/mirror the feeling word they used].
  7. This [situation] is unacceptable to us, too.
  8. If I were in your shoes, I’d be as [insert/mirror the feeling word they used] as you are.
  9. As a [product/service user] myself, I completely understand where you’re coming from!
  10. If I was in your situation, I’d be asking the same questions you are.

But wait! There’s more!

5 Short & Sweet Ways To Align with Empathy

Additionally, we’ve got shorter scripts covered below.

  1. Well, that’s not good.
  2. Oh no!
  3. That’s not what we like to see/hear!
  4. So sorry we let you down.
  5. Yikes! We hate that you feel that way.

10 More Copy & Paste Scripts For Assurance Statements

Lastly, if you need help with the last part of our formula try these on for size.

  1. I’m happy to assist you!
  2. Let me take care of that for you right away.
  3. What can I do to help?
  4. I can definitely solve this for you.
  5. I don’t know the answer offhand, but I will find out!
  6. I’ll keep you updated. Look for a response by [time frame].
  7. We appreciate your business!
  8. I see you’ve been a longtime customer, THANK YOU.
  9. I’ll have this solved by [time frame].
  10. We’ll make sure we get this right.

Keep Going

Finally, it takes sincerity to master aligning with empathy. And because you’re here, I’m guessing you have that quality.

Share these scripts with your customer care agents, support agents, and community managers. They will go a long way with easing them into aligning with empathy and keeping your community members and/or customers feeling loyal towards your brand.

Furthermore, be sure to share your own scripts below!

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
Category: Customer Experience, Customer Service
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