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Our 10 Most Awesome Sauce Blog Posts Of 2014

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Last year we started the tradition of sharing our most-shared blog posts with you, the reader, at the end of the year with ‘Our 20 Most #AwesomeSauce Blog Posts Of 2013.’

And in continuing the tradition this year is no different.

Except for the fact that I’ve honed my writing skills a bit, so we’re sharing less posts and more takeaways.

You know, a nice and neat way to bookmark our most valuable posts for referencing … as judged by you!

Our 10 Most Awesome Sauce Blog Posts Of 2014

As a note, each of these posts had well over 100 shares (my metric for “popular” posts — as judged by YOU!).

Together, these ten posts have around 2472 shares and counting!

I’m really proud of that, and hope you find this recap a resource worth bookmarking for your 2014 online marketing needs.

Let the countdown commence …

2014 awesome sauce blog posts

10) 28 Twitter Tweeps Who Think Conversation

Shares: 118+

Key Takeaways:

  • Twitter is by far the easiest platform to “think conversation” on if you ask me
  • These Twitter tweeps go beyond a “favorite” and even beyond the simple “thank you” and really engage in social media the way it’s meant to be used
  • If you want more conversation and engagement on Twitter, follow these peeps!

Why You Should Read It:

Because I don’t just share “biggies” and name drop. I share people and brands who are both big and small.

9) 2015 Trend Alert: Experience Marketing

Shares: 128+

Key Takeaways:

  • Understanding what Experience Marketing means
  • How Experience Marketing relates to the Customer Lifecycle
  • 8 ways to get started with Experience Marketing

Why You Should Read It:

Even if you don’t read the entire post, do yourself a favor and read the first paragraph where I outline three questions you should be asking about the experiences your customers are having both online and offline with your company/brand.

8) Is Posting More On Facebook Hurting Your Brand?

Shares: 188+

Key Takeaways:

  • A look at how posting more can affect Facebook’s EdgeRank algorithm
  • Posting too many memes may actually hurt your chances of getting seen in the News Feed
  • Why branded, original content beats most other content you post
  • How Content Shock will continue to affect Facebook content, as well as other content marketing efforts in 2015 and beyond

Why You Should Read It:

The bottom line: NO ONE can tell you how many posts will or won’t work for your Facebook Page. The biggest golden nugget of this post is educating yourself on the takeaways so you can better test your own secret sauce for posting.

7) Why Podcasting Is The Bomb Diggity 

Shares: 202+

Key Takeaways: 

  • Podcasting stats that will blow your mind
  • How podcasting can help your brand (and what tools I’m testing out)
  • My journey into podcasting (I still hate my voice!)

Why You Should Read It:

Because my new podcast, Ready, Set, Podcast!, that I co-host with Mallie Hart, promises to be funny, entertaining, and valuable. We launch January 5th, 2015!

6) What Content Marketing Means For Your Business In 2015

Shares: 234+ (I’ve also gotten 18 comments on this post, which tells me I’m hitting the right button!)

Key Takeaways:

  • Why content marketing is so hard for marketers (and how they can combat the crappy content conundrum)
  • What content marketing means for businesses (and 11 ways to define your content marketing strategy)
  • Four ways to keep up with content marketing in 2015

Why You Should Read It:

Because 78% of CMOs (Chief Marketing Officers) think custom content is the future of marketing. [Source: DemandMetric]

5) How Much Content Should I Be Creating? 

Shares: 273+

Key Takeaways:

  • Defining content and content marketing
  • 7 questions to ask when creating content
  • How much social media content you need to create
  • How much search/SEO content you need to create
  • How many lead magnets (content that converts) you need to create

Why You Should Read It:

Because we hear this question from every. single. client. : “How much content should I be creating?” So if you’re not asking it, someone you work with or for probably is!

4) Why I Deleted My Google Plus Page

Shares: 305+

Key Takeaways:

  • How I used Google Analytics to see if it was worth having both a personal and biz page on G+
  • Things I could have done differently to have a better biz page presence
  • A (super non-scientific) comparison of other social marketing professionals, and how their results are similar to mine

Why You Should Read It:

Bottom line: No one can tell you what platform(s) you should or shouldn’t be using without some data to back up that decision!

3) What Is “Dark Social Media”? (And Why It Matters)

Shares: 338+

Key Takeaways:

  • “Dark” social media, defined
  • How to calculate your “dark” or silent social media audience (hint: nearly 90% of social audiences are lurkers)
  • Ways to “fix” dark social

Why You Should Read It:

Dark social makes up the majority of social media interactions, and needs to be at the forefront of marketer’s minds.

2) From Social Page To Social Personality: Branding Done Right

Shares: 339+

Key Takeaways:

  • How to show WHO you are, not WHAT you are (and why that’s critical)
  • Six examples (with visuals) of how to show off, show up, and show WHO you are

Why You Should Read It:

Challenge yourself to be a social personality, not just a social page.

1) Social Media ROI: Soft Metrics Versus Solid Metrics

Shares: 347+

Key Takeaways:

  • Why if you think “it’s all about SIZE” with social media, you’re doing it WRONG
  • [Infographic] Soft metrics vs. Solid metrics
  • The importance of Advocacy

Why You Should Read It:

In an effort to get more executives and companies believing in the power of social media, we need to graduate from amateur and basic and start showing how important social media is to consumerism.

And only by measuring the impact of Sales, Advocacy and a solid ROI can we start to do that.

Bonus: Why I Think These Blog Posts Worked

There seemed to be a few common threads for each of these posts.

They were, in no particular order:

  1. Storytelling. 4 out of 10 of these top blog posts shared a personal story about me. I showed WHO the B Squared (Brooke Ballard) behind B Squared Media is.
  2. Trending Topics. Nearly every post used this tactic … Facebook posting, trend alert, content marketing, how to measure return on investment. The key to getting that link click AND the share was making sure the headline stood up to the valuable tidbits inside each blog post.
  3. Personality. I write like I talk. I use words like peeps, and fave, and yeah, I cuss a little here and there. That’s WHO I am. I also try to write from a different perspective, and not be plain ole oatmeal (cause even though I love oatmeal, I spice it up with cinnamon, raisins and currants). Sure, I can also be a little rant-y, but I’m always sure to share tips and not just my temper tantrum.
  4. FAQs. I used frequently asked questions from our clients, and from questions we’ve asked on our social media platforms to help me write about topics I know will resonate with my audience. That’s one of the beautiful things about a “Think Conversation” mentality … it opens oh-so-many doors!

Lastly, THANK YOU for reading our posts. For sharing them. For thinking conversation, not campaign, and sharing your own wisdom, insights, and even your POV when it didn’t match mine.

That’s what made 2014 such a stellar year.

Care to join me as we make 2015 even better? 🙂

 

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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Category: Best of B Squared, Blogging
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