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[Infographic] The Content Code: 11 Ways To Ignite Content

content-code-infographic-post

I have a ginormous secret.

I was lucky enough to receive an advance copy of The Content Code.

Perks, you gotta love ’em!

As I’m making my way through the book for the second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into an infographic.

content-code-infographic-post

You get why, right?

An infographic covers numbers 3, 7, 8, & 11 — four out of the 11 tips listed below.

And according to stats, infographics are one of the easiest ways to ignite information you’re producing.

I guess we’ll let the sharing stats on this post be the proof in the pudding.

The Content Code: 11 Ways To Ignite Content

11 Ways To Ignite Content from the Content Code_Infographic

 [click on infographic for enlarged version]

A Little Something Extra …

  1. Push the right buttons: There are a million free social share plugins that are easy to install. Here are 12 “best of” for 2015 (free and paid).
  2. Focus on feedback & reviews: You should also #ThinkConversation. Encourage commenting on your blog with a call-to-action, and make sure you’re there to respond. Many of my new blog post ideas have come from the comments we receive!
  3. Be entertaining, funny, & positive: Emotional Marketing is very important to gaining likability and trust with your audience — but use it wisely!
  4. Go long: Much like Mark, I’ve seen long-form content performing better on the B Squared Blog. Somewhere around 1100 to 1350 works really well for us.
  5. Use hashtags: We all (well, most of us!) know and love hashtags. I think you have to take it a step further and create your own custom hashtag. Ours is #ThinkConversation and if you run out to Twitter and do a search, you can see some pretty interesting stuff! Bonus: Register your custom hashtag on Twubs.
  6. Stop writing sucky headlines: This one is tough! I use Buzzsumo to help me figure out what titles are performing well, and to create ideas for share-worthy headlines.
  7. Be visual: This is all too easy with sites like Picmonkey and Canva. Even better, use your own behind-the-scenes photos for a giant boost in organic reach.
  8. Infographics ignite: Besides this post, we’ve only ever shared one other infographic. And guess what? It’s be pinned thousands of times and still is one the the highest ranked posts for driving traffic to our website (even though it was written almost a year ago).
  9. Hold on to readers with suggested stories: I used to use nRelate to suggest related posts at the end of each article, but it has since died. I’ve heard good things about YARRP!
  10. Revive old content to boost social sharing: This is an absolute must, especially for evergreen content. We use the plugin Revive Old Post.
  11. Repurpose content: Old content can be new again. And it doesn’t have to be hard either! We’ve got 11 ways to recycle your content on Remix & Reuse: How To Recycle Your Content

If you haven’t read The Content Code book yet, I HIGHLY suggest you do.

I’m literally creating a blueprint for my own blog based on the BADASS principles.

You gotta get the book to understand the BADASS acronym — or just check out #BADASSSelfie on Twitter to see what others are saying about the BADASSERY that is The Content Code.

Have anything you’d like to add? Let me know in the comments section below!

 


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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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Category: Blogging, Content, Content Distribution, Content Marketing
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8 Comments. Leave new

  • Can you clarify #5–use hashtags? This is just meant for social content, right?

    Reply
    • Absolutely, Valerie. My suggestion is to come up with your own custom hashtag(s). For instance, we use #ThinkConversation (from our tagline, “Think Conversation, Not Campaign”) and our biz: #BSquaredMedia. We also use relevant hashtags to help content get found (it’s like adding a label to something in a filing cabinet, or a tag in your CRM). So using #SMM (social media marketing) helps those looking for SM info find our tweets. OR using #ContentCode on this post would help it be associated with the book it was adapted from. Make sense? Let me know!

      Reply
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    Veronica Solorzano Athanasiou
    March 18, 2015 4:02 AM

    Fantastic! I can’t wait to get the book. I was so excited about it being available that I ordered from the US instead of the UK, so it’ll take longer and I’ll pay taxes (oh, My!).

    Thanks for putting this together. Love the Infographic!!

    Reply
  • Great infographic and tips, Brooke! I will be ordering my copy of Mark’s book, The Content Code, as soon as I finish here. Love, love, love your 11 ways to ignite content! Will be sharing this all over!

    Reply
  • […] 2) [Infographic] The Content Code: 11 Ways To Ignite Content […]

    Reply
  • […] fact, I put together a Content Code infographic with visual aids and tips on the eleven easiest ways to get your content […]

    Reply

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