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Blog » Best Practices » FAULT! Flagrant Google+ Fouls

FAULT! Flagrant Google+ Fouls

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[This is a guest post by Mallie Hart.]

While my partners in flagrant foul crime have hit on several sports analogies, I was left with only two choices. Soccer or tennis. I’m going with tennis, as the progression is somewhat easier to understand!

We’re skipping the warning phase here, folks. Read the Google TOS, ask social business savvy friends and colleagues and do a little research. It’s easy to get caught up and run afoul of social done right, but that’s no excuse.

LOSS OF POINT:

Comment For Comment’s Sake: Don’t hijack a post with an off-topic comment that detracts from the topic under discussion. Repeat faults will quickly take you to loss of game status.

Misspellings and Grammar Errors: There’s no excuse to leave them up for all to see, because, unlike Facebook, Google+ lets you edit posts, not just comments.

Thank You Sans Mention: Yes, we know – a thank you at all is a bonus, but adding that mention (+name) makes sure the recipient sees the thank you and also adds to overall searchability and value.

LOSS OF GAME:

Format With Intent: Yes, Google+ allows you to italicize and bold parts of your posts.  That doesn’t mean you must or should go overboard. Use italics and bold properly to create emphasis, not to scream at your audience.

Share With Intent & Purpose: Yes, you have the ability to publish for the public – but that doesn’t mean one always should. Very specific, targeted, and possibly TMI information should be shared sparingly, with only the circle to which the information pertains.

LOSS OF SET:

Alert Etiquette Breach: Just like it’s wrong, Wrong, WRONG to tag people in photos on Facebook– people who don’t happen to be in the photo – simply to increase your reach, it’s just as lamentable to +mention someone who has nothing to do with a post or topic of interest. We all suffer from information overload. There’s no excuse for making someone take time from a task or objective to look at something of little to no value with no intent other than stroking our own ego.

Engaging in the ME ME ME Mentality: You know these Plussers. They share only their own mediocre “motivational quotes” and, of course, their own blog posts. If they don’t have anything new to post they choose to share from their archives, without once stopping to check if the post is still valid or valuable. Sometimes the information is so out of date that the “tips” can only be called criminal.

LOSS OF MATCH:

Inappropriate Attire: We admit this one shocked us. And we’re hard to shock. Apparently some gentlemen (though that’s probably not the correct designation) think it’s okay to take part in mixed company, public hangouts sans shirt. SERIOUSLY. It’s creepy, completely without class and just wrong. Get to the closet and pull out a t-shirt dude!

Sure, these were written with a tongue-in-cheek style, but the intent is VERY serious. The idea of social is so easily stomped upon when we forget a little common courtesy and common sense. Let’s take back social and connect and engage with some manners!

Connect with Mallie on Twitter

 

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Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU. Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.

Social Care Weekly

Written by award-winning strategist Brooke Sellas, this weekly 5-minute power-up will help you turn social interactions into loyalty, retention, and revenue.

Category: Best Practices, Google Plus, ,
Tags: G+ Tips, , , , , Strategy

Social Care Weekly

Written by award-winning strategist Brooke Sellas, this weekly 5-minute power-up will help you turn social interactions into loyalty, retention, and revenue.

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