I’m in love with a stick figure. There, I said it.
Or wrote it, anyway.
It all started when we began molding and shaping the B Squared brand. We realized our website was missing something.
Not just missing images, I would find out, but missing the “Dude.”
Dude is the name I gave the cute, little stick figure I decided to use as our mascot.
And now, it seems, our communities are in love with Dude, too.
If you’re thinking of humanizing your brand with a brand mascot, read on!
Brand Mascot AWESOME SAUCE
I think my understanding and love of mascots came from my best friend, Lindsey.
She was the mascot at our high school … Vato, the Ranger.
And being her bestie, I got to dress up as the opposing team for pep rallies so Vato could beat me up.
We had so much fun!
My favorite was dressing as a dopey falcon and getting put into the Birdie Boiler.
Or the time we did an entire dance skit to ‘Da Dip‘ with the borrowed mascot uniforms of 3 other schools.
Even without my up close and personal experience with Vato, I thoroughly enjoy certain brand mascots like Flo (Progressive), the Aflac Duck, and Allstate’s Mayhem dude.
Think about the brands you love.
Do they use a mascot to entice love? Laughter? A sense of coolness or belonging?
That’s brand mascot awesome sauce!
And as Carol Philips of Brand Amplitude told AdAge,
“Mascots are the gift that keeps on giving. They never get in trouble with the law. They don’t up their fees. You can use them for a long, long time.“
Too small for an influencer campaign? No budget to hire a celebrity?
Why not create a loveable brand mascot who does all of your influencing in house!
Dude Is Born
I have to admit something else, a total rookie mistake.
We bought Dude.
I actually emailed our web design guy with “Dude” as the email title, attached a link to the (paid) stickfigure artwork I liked in the body and said, “What do you think about this little dude?”
It was between Dude and some characteristically boring green shaped people; they were two dimensional, and didn’t bring Dude’s swag.
Our web guy loved Dude, too. And the name!
So from that point on, the name Dude stuck.
As we started to incorporate Dude into our brand — the website, our Facebook Page, our Twitter Header, etc. — other people started to fall in love with him, too.
Now you can find Dude EVERYWHERE; he defines our brand, and we consider him a part of the B² Crew.
In fact, our rookie mistake of not creating Dude ourselves has often had people emailing me frantically saying,
“This page stole Dude! Here’s a screen grab!“
Of course that page just paid for Dude like we did … but there’s a silver lining in making that mistake.
How wonderful is it knowing that seeing this little stick figure on other pages invoked so much emotion that people are emailing me, sending me Facebook messages, and sending screenshots of the “culprits”?
Heck, we even had someone ask if Dude would be their Valentine (of course he said yes!).
We worked hard to incorporate Dude into our brand story and messaging, and it’s really paid off and helped us humanize our brand; to tell our story from a “person” and not just a logo.
Who’s Your Dude?
I know many people are going for major marketing overhauls, website redesigns and other branding redos.
My question is: Who’s your Dude?
What I mean is, how will your brand STAND OUT?
Perhaps a stick figure will set you apart, perhaps it won’t.
In any case, always be thinking: What am I doing to differentiate myself from every other company in my industry — and especially online where clutter and noise is eminent?
All of that said, we would like for you to officially “meet” Dude if you haven’t already.
We’re pretty sure you’ll come to love him just as much as we do …
For some FUN with Dude:
- To play a little game of Peek-a-Boo with Dude, head to the the B² Blog homepage and scroll up and down from the top and watch Dude in his playful mood
- Look for Dude in the upper-right corner of our Blog homepage and hover near the “peel back” area for a funny surprise and to see Dude’s ‘O face’
- Check him out in our video on marketing with psychographics
- Find him wearing shades on our website for a bunch of FREE marketing materials
- Check out our Facebook Page where Dude delivers fun tips and visuals every week
What would you like to see Dude doing next?! Let us know in the comments section below, and your suggestion may just win! We’ll link the winner and their business in a blog post, on our social sites, and in our newsletter.
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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