Clarifying Conversational AI: Everything You Need To Know

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With the rise of AI and machine learning, we’re moving into an era where human-machine interactions are becoming more fluid. Love it or hate it, our daily lives are about to change greatly.

One term that’s been big recently is “conversational AI”. If you’re curious about what this means, and how it’s shaping our relationship with technology, you’re in the right place!

What is Conversational AI?

Conversational AI is a technology that enables computers to mimic and produce human conversations. By using the power of machine learning and natural language processing (NLP), it allows machines to understand, respond to, and chat with humans in a natural way.

This isn’t just about voice assistants like Siri or Alexa; conversational AI has many applications, from chatbots to more modern interactive systems.

To clarify, below are a few examples.

  1. Google Assistant is powered by artificial intelligence. Just like Alexa or Siri, it can engage in two-way conversations. However, Google Assistant works with mobile and smart home devices, allowing you to perform tasks like setting reminders, sending texts, or asking questions using natural language voice commands. Another feature is its integration with Google services. For instance, if you use Google Calendar and give Google Assistant access, it can tell you about your appointments for the day. Similarly, it can pull up navigation directions from Google Maps or play videos from YouTube based on your voice commands.
  2. Chatbots on websites, like Zendesk’s Answer Bot, are designed to provide instant customer support. More on this below.
  3. In the finance sector, chatbots like Bank of America’s Erica assist users with their banking needs.

The Evolution of Conversational AI

1. Basic Chatbots

Chatbots were initially rule-based, often offering mismatched replies.

For example, here’s how they work:

  1. Conversational Workflows: They operate on pre-set rules or scripts.
  2. User Interaction: Users pose queries, and chatbots process them; they might type in a question or select an option from a menu (B Squared Media chatbot menu example below).
    b squared media conversational AI menu
  3. Pattern Matching: They align user inputs with rules, e.g., replying “Hi there!” to “Hello”.
  4. Response: If no match is found, they default to “I don’t understand.”
  5. Limited Flexibility: Basic chatbots don’t have the ability to understand context or nuance. They simply react to user inputs based on their rules.
  6. Evolution: Over time, feedback allowed rule expansion, enhancing their capabilities.

2. Incorporation of Machine Learning

In contrast to basic chatbots, more advanced chatbots use technologies like machine learning and natural language processing to understand user inputs more effectively. This takes place even if queries aren’t phrased in a way that’s been explicitly predefined.

First, a couple of definitions:

  • Machine learning is a subset of artificial intelligence that allows computers to improve their performance on tasks by learning from data, without being explicitly programmed for that task.
  • Natural language processing (NLP) is artificial intelligence that allows computers to understand, interpret, and generate human language.

More importantly, these advanced bots can learn from user interactions, making them more efficient over time.

3. Rise of Voice Assistants

Voice assistants like Siri, Alexa, and Google Assistant have evolved from being merely reactive to proactive, offering suggestions driven by user behavior.


[Source: Apple]

Proactive Voice Assistants Simplified:

  1. Data Utilization: Voice assistants access apps, like calendars and emails, suggesting actions like leaving early for traffic.
  2. Machine Learning: They learn from user behavior. For instance, regular weather checks might trigger automatic updates.
  3. Contextual Insights: When you ask, “Who’s singing?”, they understand and respond contextually.
  4. Sensor Integration: In devices like smart thermostats, they might suggest heating adjustments based on temperature readings.
  5. Routine Adaptation: If you set alarms and then seek news, they might automatically offer news updates.
  6. Third-party Integration: Collaborations with external services offer alerts, like commute delays.
  7. Push Notifications: Users receive proactive updates on topics like sports or stocks.
  8. Feedback Optimization: Ignored alerts get reduced, optimizing user experience.

In sum, the combination of data integration, machine learning, and user feedback makes voice assistants remarkably advanced.

4. Current State & Beyond

What happens when you add augmented reality? Augmented reality (AR) overlays digital information onto the real-world environment through devices like smartphones.

wayfair augmented reality shopping[Source: Wayfair]

For example, Brooke is redecorating her living room and turns to an AR-integrated app to shop.

  1. First, working with “FurniBot”, she scans her space, visualizing potential sofas.
  2. Then, upon mentioning movie nights, FurniBot suggests a sectional.
  3. Curious about colors, a darker option persuades her to buy.
  4. Finally, post-delivery, FurniBot checks satisfaction and offers decor tips.

This mix of AR, conversational AI, and deep context promises upgraded shopping experiences.

5 Applications of Conversational AI

1. Customer Support

Automated chatbots on websites and social media platforms help businesses provide 24/7 support, resolving queries in real-time.

However, you should be extremely prudent in how much of your business you automate … it could crush you if done haphazardly.

Initially introduced to streamline responses, AI-driven chatbots often fall short in handling complex customer issues, leading to heightened frustrations.

Moreover, the over-reliance on automated systems sometimes alienates customers seeking a genuine human connection, especially in sensitive situations.

Companies relying solely on AI tools risk eroding the trust of customers experiencing repeated bot-related inefficiencies. So, while AI holds vast potential, its unplanned adoption in customer service can dilute the quality of human-centric care and engagement.

2. E-commerce

AI-driven chatbots assist users in product selection, provide personalized recommendations, and facilitate the buying process. For instance, Sephora uses chatbots on their app and social platforms.

Example: Sephora’s Chatbot on Facebook Messenger

Sephora, a cosmetics and beauty brand, uses a chatbot on Facebook Messenger to improve the shopping experience for its customers (me being one of them!).

  1. Personalized Product Recommendations: When you interact with the Sephora chatbot, you receive personalized product recommendations. For instance, if you mention looking for a particular shade of lipstick, the chatbot provides options available in Sephora’s inventory.
  2. Tutorials & Tips: The chatbot also offers makeup tutorials and beauty tips. If you are unclear about how to use a product, you can access video tutorials or get step-by-step help from the bot.
  3. Booking Services: One unique feature is the ability to book in-store services. If you want a makeover or a beauty consultation, you can schedule an appointment directly through the chatbot.
  4. Customer Support: Beyond product advice and appointments, the chatbot is a 24/7 customer support tool. You can ask about your order status, return policies, or store locations, receiving instant answers.
  5. Feedback: The chatbot also gathers feedback on products or the shopping experience. This data is invaluable for Sephora, helping them refine their offerings and improve customer satisfaction.


[Source: Sephora]

The Sephora example shows how conversational AI in e-commerce can not only streamline the shopping process but also add personalization and convenience.

3. Healthcare

From scheduling appointments to answering health queries, conversational AI is reforming patient care.

Not only is AI spearheading transformative shifts, its enhancing patient care immensely.

  • Initially, through predictive analytics, AI can now give early warnings to clinicians about critical events, like heart attacks, even before symptoms start showing.
  • Moreover, with the combination of machine learning in medical imaging, the accuracy in diagnosing diseases such as cancer has skyrocketed, leading to earlier interventions.
  • Simultaneously, AI-powered chatbots are helping with primary care, offering instant responses to patient queries And hopefully bridging the accessibility gap!
  • Lastly, personalized treatment plans are using AI algorithms. Then, based on individual genetic makeups, can suggest more effective therapies.

In essence, AI is reshaping patient care, driving it towards precision, efficiency, and accessibility.

4. Finance and Banking

Banks are increasingly deploying AI bots, transforming everyday banking tasks.

These digital assistants swiftly handle balance checks and streamline fund transfers. In addition, some advanced bots even delve into offering financial advice.

However, while AI accelerates processes, it can sometimes diminish the personalized touch customers look for in financial dealings.

5. Entertainment

Ever chatted with a bot on a streaming service for movie recommendations? That’s conversational AI in action!

Implementing Conversational AI: Challenges & Considerations

1. Data Privacy Concerns

With AI constantly learning from user interactions, there are concerns about how this data is used and stored.

Mostly, there’s concern over the misuse of personal information, leading to privacy invasions.

Additionally, data breaches pose a significant threat, given AI systems often store vast amounts of sensitive data. Without robust regulations, companies might exploit data for profit, overlooking ethical considerations.

In essence, while AI offers immense benefits, it also magnifies the challenges tied to data security and ethical use.

2. Continuous Learning and Adaptation

For AI to be effective, it needs to be in a continuous learning mode, adapting to changing user behaviors and preferences.

Initially, by reviewing vast datasets, AI uncovers patterns and user behaviors. Then, as users interact more, the system refines its predictions, adapting to shifting preferences.

Finally, with feedback loops, AI tweaks its models, ensuring its outputs remain relevant. In other words, you need to constantly feed the beast to keep your conversational AI in learning mode.

3. Over-reliance on Technology

There’s a thin line between convenience and over-dependence. It’s crucial to strike the right balance.

Here’s how we do it at B Squared Media:

  1. Set clear limits for AI’s use.
  2. Make human connection in complex or sensitive situations a priority.
  3. Assess AI’s usefulness regularly; ensure a balance between automation and genuine human engagement.

Future of Conversational AI: A Glimpse into Tomorrow

As you can tell, things are changing FAST.

It will soon be normal to live in a world where your fridge chats with you about your diet, or your car advises you on routes based on your past driving choices. The blend of AI with augmented reality and other technology is set to give new meaning to our relationship with machines.

Conversational AI brings humans and machines closer. While we’ve made remarkable strides, the future holds even more promise.

Lastly, check out my conversation with Emplifi on Conversational AI and where we think it’s heading.

Brooke Sellas Emplifi 625 x 417


One thing’s for sure: conversational AI is not just a tech trend; it’s the future of how we’ll manage our daily lives.

FAQs About Conversational AI

  1. What makes conversational AI different from traditional software? Conversational AI is designed to mimic human interactions, making it more natural and user-friendly than traditional software interfaces.
  2. How does conversational AI understand different languages and dialects? Through natural language processing (NLP) and vast language databases, conversational AI can recognize and respond to various languages. (Though it’s FAR from perfect!)
  3. Is conversational AI fully autonomous? Not always. While advanced systems can handle complex interactions, human help is sometimes required, especially in nuanced or sensitive situations.
  4. Are voice assistants the only form of conversational AI? No, voice assistants are just one application. Conversational AI also includes chatbots, interactive systems, and more.
  5. How secure is conversational AI? Like any technology, security depends on how you use it. Proper encryption, secure data storage, and regular updates are crucial.
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Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU. Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.
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Category: Artificial Intelligence, Chatbots
Tags: artificial intelligence, augmented reality, B Squared Media, Brooke B. Sellas, Brooke Sellas, chatbots, conversational AI, conversational marketing, ecommerce, machine learning, virtual reality, voice assistants
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