Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.