It’s safe to say that most businesses and brands now understand the power of social influencers. Many are shifting their marketing strategies from traditional methods to influencer marketing. Over the last few years, influencer marketing has gained great popularity. In fact, it is projected that spending on influencer marketing will be between $5 billion and $10 billion by 2020. Also, the number of searches for the term “influencer marketing” increased to 71.7% from 2017 to 2018. So how can you leverage social media influencers for your own company?
While every business wants to acquire new customers, many forget about the importance of retaining their existing good customer relationships. This is a huge mistake. Repeat customers are likely to be more valuable for your business. If you wish to retain your customers, having quality products is not enough. Good customer relationships are built on the premise of you satisfying the needs of your customers and solving their problems. How can your brand understand and interpret your customers’ needs and respond appropriately to build good relationships? Let’s find out.