Hi, hello and welcome! I’m here to tell you exactly how to bribe more people into ‘liking’ you on Facebook or following you on Twitter.
What you have to understand is that people don’t know what they’re doing with social media, so you have to give them a push in the right (YOUR) direction!
6 Social Media Bribes That Work:
- Contests: Do a contest! And hey, don’t give anything relevant to your brand away. Instead, try for something that EVERYONE will want, like an iPad. That will ensure LOTS of people like your page – who cares if they’re not interested in buying what you’re selling? You’ve got more fans, dude, and that’s all that matters!
- Run a Facebook ad: Make sure you target millions of people, that way you’ll get the most bang for your buck. And don’t worry about research and keywords, just pick something really generic. Again, the bigger the audience the more ‘likes’ for your page!
- Retweet & share the “big guns”: Don’t worry about creating your own original content, or sharing your own ideas, just run out and retweet or share of the info that Mashable, Social Media Examiner and Mari Smith put out. You can ride their social media coattails. And if you’re in another industry, say sales, just do that with Jeffery Gitomer or Seth Godin. Content marketing is for the birds – why do that when there’s all of that FREE content sitting around?
- Latch on to trending topics: If your main service involves training or consulting, don’t ever talk about that! Just talk about social media since it’s such a hot topic. You’ll be sure to get a TON of followers with your social media savvy. You can talk them into the stuff they didn’t follow you for later.
- Post nonstop quotes: People really love quotes. They also make you sound really smart. Like this: “Quotation, n: The act of repeating erroneously the words of another.” ~ Ambrose Bierce See how intelligent I sounded?! I bet you already want to follow me ON TWITTER and LIKE MY FACEBOOK PAGE!
- Use coupons: Offer a bunch of money off your services in exchange for Facebook likes. That always works! Not only will you get a bunch of new fans, you’ll drum up a lot of business. And even though you’re not making enough margins on the projects to pull a profit, when other people see how many new likes you have, they’ll want to buy from you, too.
Once Again, WITHOUT The Sarcasm
I surely hope you realize the above was dripping with sarcasm! If you’re interested in “bribing” people to follow your brand on social media, you’re in for a long, hard ride.
Let’s break that down with some honesty:
- Contests: Make sure you pick a relevant prize that showcases what your business does best. By doing so, you’re gaining new ‘likes’ and potential leads for your pipeline.
- Run a Facebook ad: Targeting your customer profiles when planning a Facebook ad is essential! To give you a hint, we use more than 20 hashtags (keywords) when running ads for ourselves and clients.
- Retweet and share: Just make sure it’s not all info from the “big guns.” Make sure you’re nurturing your relationships with your digital and online cohorts. Share your own, original content in there, too. And make sure you’re having conversations! If all I see in your Twitter stream is a constant flow of RTs – I know you’re just “doing” social, rather than “being” social.
- Tie in trending topics: It’s smart to use topical and trending topics to your advantage, but underscore your expertise. Sticking with the training and consulting example, make sure you talk about that! Then use a hot topic, like social media, and tie it into what you do. Remember, you want people following you who can be added to your pipeline!
- Post quotes: While I love the occasional quote, if all you do is post these for your audience it looks as if you have nothing authentic to say. Doing this is another way to turn attention away from what YOU do.
- Use coupons: Coupons are an excellent way to rustle up some engagement on your page; giving away everything but the kitchen sink isn’t necessary. Just as with contests and ads, you’ll want to make sure you’re attracting the right kind of customers, and that there’s a favorable outcome (ROI) for you in the end.
Social media is not about bribing or begging or blatantly selling. Now excuse me while I go take a hot shower … talking like an icky salesperson makes me feel GROSS!
Have any thoughts you’d like to add? Let me know in the comments below!
See you in the social sphere!
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Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU.
Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.
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