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You Need These 50 Online Marketing Facts In Your Life

50-Social-Media-Facts

We are constantly being bombarded with new data about online marketing, and it’s so important to understand the online marketing facts.

The key is doing your research, and not radically changing your marketing plan when something “shiny” pops up on your screen.

I’ve done the research for you and created a list of 50 online marketing facts to help keep your marketing goals on track.

(You’re welcome.) 🙂

50-online-marketing-facts

50 Online Marketing Facts You Need In Your Life

Last week we wrote about making the decision to use social media and online marketing and how that’s up to you.

Using these 50 online marketing facts will help you stay on track and make better marketing decisions.Click To Tweet

Blogging

1) 82% of consumers feel more positive about a company after reading their custom content via Social Media Today

 

E-Commerce 

2) 31% of Millennials are more likely to use their computers and smartphones to shop online via Marketing Profs

 

Facebook

3) Facebook takes up takes up 22% of internet time (compared to 11% of Google and YouTube combined) via Jeff Bullas

4) 75% of Facebook video views occur on mobile devices via Louise Myers

5) People spend 3 times longer watching Facebook Live Videos via Vidian Media

6) Only 20% of Facebook posts generate an emotional response via Dream Grow

 

Google+

7) The Google+ button is being used 5 billion times a day via Warren Knight

8) One in five teachers uses social media on a more frequent basis to communicate with students or parents, with Google+ being the most widely used platform via eSchool News

 

Instagram

9) As of 2016, Instagram has over 5,000 Million Active Monthly Users and Growing via The Social Media Hat

10) Younger people are more likely to look for fashion, beauty, and design content on Instagram than Facebook via Facebook Insights

11) 54% of brands are promoting their Instagram account through custom Facebook tabs via The Self Employed

 

LinkedIn

12) Adding a picture to your profile on LinkedIn makes you 36 times more likely to receive a message via DMR

13) 65% of B2B companies have acquired a customer through LinkedIn via  Social Media Today

14) 81% of B2B marketers use Linkedin to launch new products via Social Pilot

 

Mobile

15) The total daily time U.S. adults spend with mobile media is expected to increase from 46 minutes in 2011 to 258 minutes (3 hours and 18 minutes) in 2017 via CMO Council

 

Pinterest

16) 5 of the most popular beverages pinned on Pinterest are Juice, Tea, Soda, Water, and Coffee via Social Media Today

17) Pinterest is the No. 2 source of social media traffic to Shopify stores via Hootsuite

 

Snapchat

18) Over 70% of teens surveyed say they use Snapchat every single day via Niche

19) Snapchat users spend at least 30 minutes a day in the app via Red Website Design

20) Number of heads of state or governments that use Snapchat: 16 via DMR

21) 8,796 photos are shared on Snapchat every second via Jeff Bullas

 

Social Media 

22) 46% of marketers are using social media for brand communication, and 43% for customer service via Campaign

23) 63% of millennials stay updated on brands through social networks via leaderswest

24) Clicks from shared content on social media are 5 times more likely to result in a purchase via NewsCred

25) 78% of the U.S. population has a social network profile via Statista

26) By 2019, it’s estimated that there will be 2.72 billion social media users globally via Wordack

27) The four networks with the highest brand awareness are Facebook, Twitter, Instagram and Snapchat respectively via Ad Week

28) 13% of users say content is why they follow most brands via Post Planner

29) User generated content is 50% more trusted by internet users than traditional media via Babs Review Blog

30) 96% of the people who discuss a brand online do not follow the brand on social media via The Social Ms

31) Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter via Image Crew

32) 22% of Americans use social networking sites several times per day via Convince and Convert

33) 91% of retail brands use at least 2 social media channels via The Content Factory

34) 22% of social media users will share a brand post that makes them look like they have inside information via Capterra

35) 41% of people will unfollow a brand that doesn’t share relevant information via Sprout Social

 

Social Media Marketing & Online Advertising

36) By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally via Digital Information World

37) 51% of B2B Marketers use social media ads in their paid content distribution efforts via IronPaper

38) 52% of social marketers looking for a new software are in the market for social listening or analytics software via SocialFresh

39) People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger via brandwatch

 

Technology

40) 53% of millennials would rather lose their sense of smell than their technology via Visualistan

 

Twitter

41) 78% of people who complain to a brand via Twitter expect a response within an hour via ViralWoot

42) 18-54-year-olds are most likely to use Twitter on a daily basis via Engagor

43) Every second, on average, 6,000 tweets are posted via London School of Economics & Political Science

44) Tweets with images receive 150% more re-tweets via The Social Media Spider

45) 56% of millennials believe Twitter is about sharing and they use it to document their lives in real time via Brand ANew

 

YouTube & Online Video

46) 70% of companies now say video is the most effective tool in their online marketing belts via Fast Company

47) YouTube growth in watch time has accelerated and is up at least 50% year over year for at least 3 straight years via dlvr.it

48) It would take 5 million years to watch all of the videos that will be shared every month in 2019 via Digital Information World

49) Research by Cisco shows that by 2019, 80% of consumer internet traffic will be video via Visualistan

50) 51.9% of marketing professionals worldwide name video as the type of content with the best ROI via Red Website Design

Online Marketing Facts Change

Online marketing changes daily, but it doesn’t mean YOU have to change your marketing goals every time new data comes out.

Stick to the online marketing facts when it comes to making decisions about the platforms you choose to engage with.

And remember, since the facts and stats change, your research should always aim to be up-to-date!

What specific sites do you follow to keep up with the most current online marketing facts? Leave your facts or links in the comments below!

 


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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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