“Common sense is not so common” — Voltaire
Ah, common sense.
It seems somewhere along the path someone got it wrong; calling it COMMON sense, that is.
What’s sensible to you may not be so sensible to me.
And as for having sense in common? HA!
So while I may think the 20 topics below are just common sense content choices, perhaps you’ll think differently.
A Question I Hear Over & Over & OVER Again
“But what will I write about?!”
Usually accompanied by:
- I don’t have anything new to say
- I don’t know what my audiences want me to write about
I say HOOEY!
There are plenty of places to generate ideas for new content.
So go ahead, steal our common sense content ideas.
We won’t tell.
Common Sense Content: 20 Ideas
- Mine for problem language in your industry and then SOLVE THAT PROBLEM in a post.
- Use CASE STUDIES to show how others (with similar interests or issues) succeeded in your field.
- Tell a (VERY good) STORY that’s relatable to your customer (and hasn’t been told eleventy-billion times).
- Make a LIST OF TOOLS you know your clients have used successfully to grow their business.
- Provide a CHEAT SHEET of some sort for beginners in your industry.
- Write a HOW-TO article for something most people in your field struggle with. Bonus: Include visuals for a step-by-step process.
- Create EVERGREEN CONTENT people want to bookmark and go back to again and again (example: a list of the best articles on a particular, popular topic).
- Play DEVIL’s ADVOCATE and argue the other (not-so-popular) side of a trending topic in your industry.
- SHOW versus tell (aka: visuals are highly important; videos often have a great ROI).
- Use SLIDESHARE to show off a recent presentation.
- Create a list on List.ly of your BEST OF/MOST POPULAR for last year/last month.
- CROWDSOURCE your next article from your social media audiences.
- Feature experienced industry leaders with an INTERVIEW or by listing their best advice/tips.
- Be a MYTH BUSTER and burst the bubble of common myths in your field.
- Be TOPICAL OR SEASONAL and tie it in with your content.
- Have two or three FAQs that keep popping up? Use your content to answer them; make the article super detailed and link to it on your FAQ page.
- Pen a BOOK REVIEW that is popular in your industry and list the best tips, resources, and ideas you gathered while reading.
- Perform a click audit to see which topics are most popular with your audience – then CURATE more of those topics.
- Make a list of MISTAKES OR NO-NOS that are common in your field and share solutions for correcting them.
- RECYCLE data (charts, pie graphs, interesting conclusions) from a white paper or eBook you’ve published and use it for an article (if you add a call-to-action and a link, perhaps you’ll make a sale or capture contact info!).
So, there you have it. Common sense, or perhaps not-so-common-sense, tips for creating valuable content.
Are these as well-known as I thought? Or would you categorize them as “new” ideas?
Either way, I see 20 reasons you shouldn’t be at a loss for creating some awesome sauce content!
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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