What does a social media management agency do?

A specialist agency handles strategy, content creation, customer care, and data analysis so you can focus on core business. B Squared Media delivers all of this with more than a decade of experience.

Why choose an agency instead of building an internal team?

Recruiting multiple in-house specialists means high salaries, benefits, software licenses, and months of ramp-up. B Squared Media provides a complete team, enterprise-grade tools, and measurable results immediately—without the long-term overhead.

How do I select the right social media partner?

Prioritize transparent reporting, dedicated experts, proven case studies, and a clear link between social activity and revenue. These are the pillars of B Squared Media’s service model.

How does Social Care complement marketing?

Social Care delivers real-time support that transforms customer interactions into loyalty and sales. Our “Think Conversation, Not Campaign” approach shortens response times and elevates brand perception.

Blog » Why You Need A Facebook App Strategy

Why You Need A Facebook App Strategy

May 8, 2013

Brooke B. Sellas

Table of Contents

We all know that EdgeRank keeps our content from being seen on Facebook. Fans can interact with our posts (IF they see them), but we can also keep them coming back with custom apps, or tabs as they’re also called, on Facebook. EdgeRank, in a word, is why you need a Facebook app strategy.

Either way, having a custom application that keeps fans on your page can help with dormancy and reactivation of fans. Otherwise you may be looking at “pay to play” with measures to recapture some of those lost fans.

Some of you may be thinking: Lost Fans? WTH?

What I mean is, unless your TAT score is at 100% or more, you’re only reaching a small percentage of your Facebook fan base. The other Fans who have ‘Liked’ your Page at one point or another are more than likely not seeing the majority, if any, of your posts.

This, again, is all due to EdgeRank and the fact that you (or your posts) can’t be all things to all people all the time.

Love it or hate it, Facebook is a mostly free marketing tool for us to use, so we might as well stop complaining and start doing something about it.

Your content [read ‘Seven Ways To Show Your Content Some Love’] should always be a first step. Once you’re getting good engagement on every post you share, THEN you can consider moving to a custom tab strategy.

Facebook App Strategy

There are several different ways you can utilize a custom app, or tab, for clicks and other forms of engagement:

Exclusive content [Check out our Breaking News tab for an example of this]
Games
Contests
Promos
Quizzes

Tools For Tabs

There are SEVERAL different platforms to choose from, so I’m only going to list the ones we’ve had personal (and good) experiences with:

Woobox (free and paid)
ShortStack (free and paid)
Heyo (paid)
Wildfire by Google (paid)

Of course, you can always build your own custom app through a developer or if you know HTML you can do so through IFrame.

So, I’m curious, how many of you have an app strategy on your Facebook Page? Is it current? Does it work? Share with me below …

See you in the social sphere!

Bio
Latest Posts

Brooke B. Sellas

Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU. Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.

Latest posts by Brooke B. Sellas (See All)

Outsourced Social Media Content Creation: Protect Quality Control and Brand Consistency - October 22, 2025
Social Media Customer Care: Done Right It Leads To Retention And Sales Opportunities - October 15, 2025
Platform-Specific Social Care: Tailoring Customer Service for Each Channel - October 8, 2025

Written by award-winning strategist Brooke Sellas, this weekly 5-minute power-up will help you turn social interactions into loyalty, retention, and revenue.

Posted: May 8, 2013

Category: Content Marketing, Facebook, Online Marketing, ,

Tags: EdgeRank, , , , Strategy

Written by award-winning strategist Brooke Sellas, this weekly 5-minute power-up will help you turn social interactions into loyalty, retention, and revenue.