The ONE Thing Google Plus Could Do Better

As all of the news hits regarding Facebook being a pay-to-play platform, and gurus tell everyone to run to Google Plus where the grass is greener, I’d like to remind everyone to take those rose-colored glasses off.

While Google Plus is an excellent platform — and yes, we will be spending a lot more time and effort on my personal page and the B Squared Media page — it’s not perfect by any means.

We’re all a work in progress, right?

What I Think G+ Could Do Better

The most annoying thing about Google Plus for me personally is the fact that they make switching between accounts so difficult on mobile devices.

Take Facebook, for instance. With both the Facebook app and the Facebook Pages app, you can easily switch between your personal profile and any of the pages you manage. This is invaluable as a Community Manager (CMGR).

When you’re setting up your Google+ app you can choose which account you want to connect:

• Personal page
• Biz page

However, once connected, there’s no way to easily switch back and forth between your accounts seamlessly. Being able to connect and manage accounts while on the go is a huge asset for me, and in this aspect I think Google Plus is really missing the boat.

For me, this little hiccup means I primarily have to use G+ from the web – not my fave mode of choice.

While they do a million+ (like what I did there?!) things better than Facebook, this is one misstep that’s hard to forgive (though there are some peeps who say you shouldn’t compare G+ to Facebook).

In any case, I hope they fix this soon!

What Others Think G+ Could Do Better

I posed the following question on the B Squared Media Facebook Page:

“What’s the ONE thing you DON’T like about Google Plus?”

Surprisingly, other people had their own complaints (though no one had a similar rant to mine).

Some other complaints (also valid, I might add!):

1. Nancy Babcock of Creative Arts Consulting LLC says G+ could do a better job of improving the Help function (apparently it’s not so helpful!).
2. Veronica Solorzano Athanasiou of Oroklini Design says she wishes you could tag people with their first name (rather than their whole name), like you can on Facebook.
3. Kerry Armour admits it’s a PITA (pain in the ass – haha!) when notifications disappear. (I have to agree with this one as I’ve had similar experiences)
4. Steve Sonn of Care Communications, Inc. doesn’t think G+ does a good enough job of recommending good people to follow (like Twitter does).

So, I guess there’s not ONE thing, but several, that Google Plus could improve on.

What about you? Do you have any ideas for improvement by G+? Let me know in the comment section below!

See you in the social sphere!

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Brooke B. Sellas

Brooke B. Sellas is an award-winning Customer Marketing Strategist and the CEO & Founder of B Squared Media. Her book, Conversations That Connect has been recognized nationally and is required reading for a Customer Experience class at NSU. Brooke's influence in digital marketing is not just about her accomplishments but also about her unwavering commitment to elevating the industry standard of digital customer experience and customer marketing.

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