In 2022, we saw many changes in the social media space, including an increased focus on user privacy and data security, a shift to more short-form content, and increased reliance on AI technology. As we look ahead to 2023, these trends are expected to continue as social media evolves. Here are the social media trends we see coming In 2023:
Rise in Interactivity
We already saw Facebook launch interactive games like SnackWars, but in 2023 we expect interactivity across all channels, including virtual events and social shopping. The social media space has become more crowded than ever, with new platforms emerging and existing ones continuing to evolve. As we look ahead to 2023, some trends will continue to define the social media landscape.
Increased Focus on User Privacy
With data breaches and personal information theft becoming more prevalent, many companies will seek to give users greater control over their data and privacy with better access control options. We’ll likely see a move towards more secure authentication measures. These include two-factor authentication or biometric authentication technology like facial recognition or fingerprints.
Social Shopping Integration
We’re already seeing an increase in the number of platforms that allow shoppers to purchase items directly from a post or advertisement. In 2023, we can expect even further integration between social media platforms and retailers. This could mean that users can purchase items directly from a post or even deliver them straight to their door with automated ordering systems.
Video Content
With platforms like YouTube and TikTok already taking off, expect an increased focus on video content across social media sites as well. We’ll likely see more opportunities for influencers to collaborate with brands, creating engaging and informative videos that draw in viewers and help increase sales.
Augmented Reality
We’ve already seen the emergence of augmented reality on social media, with platforms like Snapchat and Instagram providing filters or lenses to help users modify selfies or videos. In 2023, expect to see the evolution of the Metaverse and even more integration between AR technology and social media sites as this technology becomes more widespread.
Social Podcasting
As audio and podcasting continue to grow in popularity, social media platforms are likely to create their own versions of this content. This could mean users will be able to tune into live or pre-recorded podcasts, as well as leave comments and participate in discussions with other listeners.
Expanding Platforms
With larger tech companies such as Google and Microsoft creating their own social media offerings, expect to see more platforms competing for user attention in the coming years. Alongside this, we’ll likely see an increase in specialized networks that cater to specific interests or topics, making it easier for people to connect with like-minded individuals from across the globe.
Follower Personalization
Social media sites will also be looking to add new customization options so users can better personalize their feeds and create a more tailored experience that caters to their individual interests. This could mean users can curate which posts they want to see first, or even receive notifications of events or updates based on what content they follow.
Automation
We’ll likely see an increase in automation across social media as platforms look to streamline processes and take advantage of artificial intelligence. This could mean automated responses to customer queries, improved moderation tools, or even bots that are able to interact with users on their behalf.
Cross-Platform Experiences
As more platforms become available, users will likely be looking for a seamless experience between them all – so expect increased integration options such as the ability to post across multiple sites at once or access data from one platform on another.
Hyperlocal Content
With the rise of location-based services like Foursquare, we can expect to see an increase in hyperlocal content on social media. This could mean local businesses being able to post targeted advertisements or users having access to even more specific events and activities in their area.
Micro-Influencer Marketing
Influencer marketing will become even more targeted as brands look to work with smaller, niche influencers – known as micro-influencers. Micro-Influencers have a more dedicated audience and better engagement rates. This could mean that working with these influencers becomes cheaper for businesses. This could lead to increased opportunities for both new and existing influencers.
As you can see, there are many exciting developments coming in the world of social media in 2023. With so many changes on the horizon, it’s important to stay up-to-date with the latest trends, so you can make sure your business stays at the forefront of this ever-evolving industry!
Sign up for our newsletter to always stay on top of the latest in the social media space.
Joanna Maher
Latest posts by Joanna Maher (see all)
- How Everyday Social Media Users are Becoming Influential Content Creators - October 11, 2023
- Get the Most Bang for Your Advertising Dollar - September 13, 2023
- Back to School & Back to Marketing Basics - August 23, 2023
