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How To Work With Social Media Algorithms

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If you’re a business owner, you know that social media is essential to your marketing strategy. But did you know that the algorithms that social networks use to display content can have a significant impact on your reach? In this blog post, we will discuss how social media algorithms work and give you tips on optimizing your content for maximum exposure!

Social Media Algorithms

First, let’s start at the beginning. What is a social media algorithm?

Social media algorithms are the set of rules a social network uses to determine what content is shown to users. This includes everything from the order of your newsfeed to which ads are shown.

If you’ve been on social media for a while, you may remember when newsfeeds displayed posts in reverse chronological order. Over time, however, social media platforms have developed far more sophisticated algorithms.

Social Media Algorithm Timeline

Source: Digital Mums

As a business owner, it’s crucial to understand how the algorithm works so that you can optimize your content accordingly and make the algorithms work for you. Here are some tips:

  • Post content that is relevant to your target audience. If you’re targeting millennials, for example, then make sure that your content is relevant to their interests.
  • Use high-quality images and videos. Social media users are more likely to engage with visually appealing content.
  • Use relevant hashtags. Hashtags help your content get discovered by users who are searching for specific topics.
  • Post regularly. Consistent posting will help you build a following of engaged users who are more likely to see your content in their feed.

Each social network has its algorithm, and they’re constantly changing and tweaking it to try and improve the user experience. Check out some tips below to optimize your content for each social platform’s algorithm.

Facebook Algorithm

The Facebook algorithm is constantly changing. However, there are a few key factors that you can focus on to ensure that your target audience sees your content.

  1. Relevancy: As we mentioned before, it’s essential to post content that is relevant to your target audience. If you’re targeting millennials, for example, then make sure that your content is relevant to their interests.
  2. Engagement: The more engagement your content gets, the more likely it is to be seen by other users. So make sure that you’re posting high-quality content that encourages users to like, comment, and share.
  3. Timing: The timing of your posts can also impact your reach. If you post when your target audience is most active, you’re more likely to get their attention.

Twitter Algorithm

Twitter’s algorithm is similar to Facebook’s in that it considers factors such as relevancy and engagement. However, there are a few key differences that you should be aware of.

  1. Hashtags: Hashtags are more important on Twitter than on other social networks. Use relevant hashtags to help your content get discovered by users who are searching for specific topics.
  2. @Mentions: Mentions are also important on Twitter. When you mention another user in your post, they will receive a notification. This is a great way to get the attention of influencers and other users with large followings.
  3. Retweets: Retweets are one of the most potent ways to increase your reach on Twitter. If one of your posts gets retweeted, it has the potential to be seen by thousands of other users.

Instagram Algorithm

The Instagram algorithm is similar to the Facebook and Twitter algorithms. It considers factors such as relevancy and engagement. However, there are a few key differences that you should be aware of.

  1. Hashtags: Hashtags are more influential on Instagram than other social networks. Use relevant hashtags to help your content get discovered by users who are searching for specific topics.
  2. @Mentions: Mentions are also important on Instagram. When you mention another user in your post, they will receive a notification. This is a great way to get the attention of influencers and other users with large followings.
  3. Likes: Likes are one of the most critical factors in the Instagram algorithm. The more likes your content gets, the more likely it is to be seen by other users.
  4. Comments: Comments are also critical for two reasons. First, they show that your content is engaging and worth reading. Second, they help your content get discovered by users searching for specific topics.

LinkedIn Algorithm

Not unlike the algorithms described above, relevancy and engagement are important factors in LinkedIn’s algorithm.

  1. Connections: LinkedIn is all about making connections. The more connections you have, the more likely your content will be seen by other users.
  2. Engagement: The more engagement your content gets, the more likely it is to be seen by other users. So make sure that you’re posting high-quality content that encourages users to like, comment, and share.
  3. Groups: LinkedIn groups are a great way to get your content in front of a targeted audience. If you’re a relevant group member, make sure to post your content there.
  4. Endorsements: LinkedIn endorsements are similar to Facebook likes and Instagram comments. The more endorsements your content gets, the more likely it is to be seen by other users.

TikTok Algorithm

Finally, the newest, hottest social media platform – TikTok. TikTok has a strong algorithm determining what content is showed to each user. See below the metrics that determine your content’s visibility.

  1. Views: The number of views your content gets is the most important factor in the TikTok algorithm.
  2. Shares: Shares are also vital because they help your content get discovered by new users.
  3. Comments: Comments are important for two reasons. First, they show that your content is engaging and worth watching. Second, comments help your content get discovered by users searching for specific topics.
  4. Likes: Likes are one of the most important factors in the TikTok algorithm. The more likes you receive on your content, the more likely your content is to be seen by other users.

Final Thoughts

As you can see, each social media platform has its own algorithm that takes into account different factors. The best way to ensure that as many people see your content as possible is to post high-quality content that encourages engagement. So get out there and start posting!

Do you want to learn more about social media marketing? Check out our blog for more tips and tricks!

 

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Joanna Bresson

Joanna Bresson

Joanna is an Advertising Manager for B Squared Media. She has over 6 years of experience in the social media world in a variety of different roles. She loves sharing her experiences and learnings from her years in social media in these blogs. Joanna is a graduate from the University of Texas at Austin and loves to work remotely, hang out with her puppy and collaborate with the B2 Crew!
Category: Social Media Marketing
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