Personalization in marketing is a necessity and a double edged sword. On one hand, your customers are easily annoyed with generic messaging. And on the other hand, your customers may feel it’s a violation of privacy. Both reactions are valid, but that doesn’t mean you should find personalized marketing intimidating. In fact, it means just the opposite. Historically, marketing efforts have been largely based on casting a wide net with generalized messaging. Such tactics lead to less conversions and cause consumers to tune out. Raise your hand if you’re guilty of changing the channel during a commercial break… Today, we have access to so much information about our customers. A lot of which they are freely sharing online. By using data that is readily available, you create opportunities for personalized experiences – and there’s a reason why using personalization in marketing results in increased conversion rates. Read on to learn why personalization in marketing is a necessity in 2020.
Chances are you’ve heard the term customer experience but did you know it doesn’t just refer to customer service? There are a million different levels to customer experience and we’ll be breaking many of them down in today’s blog, so you’ll want to read on. A recent Walker study found that customer experience will overtake price and product as the key brand differentiator by the end of next year. That’s just one of the many reasons you need to focus on customer experience in 2020. Intrigued? Read on for everything you need to know about customer experience in 2020.
You know how sometimes you give someone a really good idea and it spurs you to try it yourself? That’s exactly what happened when Rachel’s most recent post about Holiday Marketing inspired us to create a Holiday Gift Guide For The Remote Worker! We’ve all seen a range of gift guides from everyone from Amazon to Zara and now it’s our turn! Read on for the B² Crew’s holiday gift guide for the remote worker!
We know, it’s not even Thanksgiving yet. But the thing is if you haven’t started planning your holiday marketing efforts you need to – like yesterday. Haven’t even started thinking about it? Don’t worry. We’ve got you covered. We reached out to our advertising team to share their must-dos when it comes to taking on the holidays. Read on for holiday marketing tips from our experts.
There are many perks to working from home and hiring remote employees, but it’s not always easy to set up your remote team for success. Throughout seven years of B Squared, we’ve learned about what it takes to keep a successful virtual team running. Read on for tips on how you can set up your remote team for success.