Creating a Hybrid Strategy for Organic & Paid Social Media
A live webinar with Mark Schaefer, Brooke Sellas, Candi Anklin and Carrie Keenan — Part of the B Squared Webinar Series
This webinar has already aired, but in case you missed it (or just want to see it again) you can still watch the replay right here. If you are interested in social media management, paid media, or a hybrid of both as discussed in this webinar:
- Read about how B Squared can take over your social media with our Done-For-You Social Media Management.
- Learn more about B Squared Media’s Paid Media Management Services.
- Find out how our Social Media Listening Services can help you adapt your advertising to stay relevant with current trends.
- For questions or more information, contact us or book a free 30-minute consultation with our founder & CEO.
About this webinar:
While social media used to be considered a playground for personal networking, it is now being used by businesses and marketers for every aspect of the consumer journey.
Whether you’re using social media for customer acquisition, remarketing, customer retention & loyalty, or customer care, it’s important have a hybrid strategy in place.
What to expect:
Join Brooke, Candi, Carrie and Mark for a conversation on the importance of a hybrid social media strategy.
Together, they will give you some of the best industry insight into hybrid organic/paid social media strategies. You don’t want to miss out!
What you’ll learn:
- Using organic and paid data in tandem to better understand your audiences
- Knowing the difference between vanity metrics and business-critical KPIs
- Embracing hybrid strategies & data sets that help lower CPC costs and boost ROI
- Remaining flexible and experimental in your paid and organic campaigns
- Exploring new ways to deliver your products & services to market