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Advertising during a pandemic: Five areas advertisers must focus on to stay relevant

A live webinar with Mark Schaefer, Brooke Sellas and Candi Anklin — Part of the B Squared Webinar Series

This webinar has already aired, but in case you missed it (or just want to see it again) you can still watch the replay right here. If you are interested in online advertising or would like help adapting your ads as discussed in this webinar:

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About this webinar:

Curious to learn how your organization can implement an effective advertising strategy during a pandemic? You’ve come to the right place! The coronavirus pandemic has caused a considerable drop in advertising spending. However, it’s a misconception that companies must cut advertising budgets right now. In many situations, we’ve seen an increase in ad spend yield extremely high ROIs.

What to expect:

Join Mark, Brooke, and our Director of Paid Media, Candi, to learn how some advertisers have adapted by carefully studying their consumers. And how prioritizing your focus to these 5 advertising areas can help maintain your digital advertising results. Together, they will show you how brands are adapting their advertising and thriving during these challenging times.