Your content’s not boring, it’s just not built to engage! Let’s fix that.
This FREE course gives you the framework for social media content that earns replies, not just likes. (You know, our whole mantra of Think Conversation, Not Campaign!)


Talk-Worthy Content
Discover the power of Return On Conversation (ROC), starting today.
“Why isn’t this working?”
If you’ve ever stared at your social content wondering why it’s falling flat—this free course is for you.
Hi, I’m Brooke Sellas, founder of B Squared Media. And I’m DONE with boring, one-sided content that gets ignored.
Inside this short, actionable course, I’ll show you how to create conversational content that actually connects — and yeah, sometimes even converts.
About This Course
What You’ll Walk Away With
- How to write like a human (not a brand-bot)
- What makes people want to engage
- The exact framework we use to spark conversations—not just post for the sake of posting
- Real-world examples from brands doing it right
- A remix calendar + comment-driving toolkit you can start using today
Who This Course Is For
- Marketers stuck in “content calendar mode”
- Brands craving engagement, not just impressions
- Teams who want to build trust, loyalty, and action through better social posts
Why It Works
This isn’t fluff. It’s built on real-world strategy and client-tested frameworks.
You’ll stop shouting into the void and start building content that earns attention and drives results.
Sound good? Cool. Let’s do this.
About Your Instructor
Brooke B. Sellas is the Founder of the “Conversation Company” — better known as B Squared Media. She’s been in the social media space since 2010 (🧓🏻), so if you’re looking for someone with the most social media CX experience, look no further.

Since 2010, I’ve offered one-on-one consulting or group trainings on social CX, achieving lofty goals for organizations that include…
- Working with brands to stand up a meaningful social media presence.
- Building a social media customer service program that gets results for million and billion-dollar brands.
- Working with marketing, social media, sales, product development, customer/member experience, customer support, and the C-suite to develop lucrative social media support systems.
- Reviewing thousands of social media conversations and large, digital customer support programs (and giving countless hours of personal feedback).
But more importantly, through my time on stage and podcasting, I’ve taught thousands of people just like you how to connect, converse, and convert with social media CX.
I’m intimately familiar with what works and what doesn’t because I’ve been there. Because I’m a practitioner. I’ve been ‘boots on the ground’ with clients putting our processes to the test, not just acting as a consultant from the side.
And now I really want to do that for you.