Marketing services, especially those based on technology, often require more than just a basic advertising campaign and a flashy company name. Unlike tangible products, a service isn’t something a businessperson can just put on a desk and say, “Check it out, try it, feel it, and how many would you like to buy?” Instead, a business selling intangible services needs to focus on satisfying needs of customers as the end goal. The services are simply a tool to the satisfaction goal.
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A marketing and branding guy who after 26 years in the corporate world in various marketing roles within one of the largest utilities in the nation, Randy grew tired of the grind and sought a new challenge. He moved to the position of Director of Marketing and Corporate Relations for a national non-profit organization, overseeing all brand and touch elements; print, web, TV and national convention. In 2010 Randy and his wife, Shalah, also a professional marketer formed bowden2bowden llc, a marketing and brand consultancy firm. Their extensive knowledge of marketing, branding, PR, advertising, promotions, relational & social networking can connect the client to targeted solutions. Clients receive exceptional creative executions and solid branding strategies giving them a real competitive advantage. Randy writes weekly for their bowden2bowden blog.