When it comes to social media messaging, how do you post with purpose? How can your brand make connections in this noisy world? More importantly, how can you make real connections through your social media efforts? While this is no easy task, there are three simple steps you can take to start creating real connections.
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re armed with the reasons things can go wrong, you’ll have a better chance of setting them right. Just prepare yourself, okay? The list is long and ugly!
Lately, we’ve been seeing an uptick in clients wanting to hire us using social media for customer care. In our world, that means helping the client fulfill their customer service needs through their social media channels. Because today’s world means you don’t have to dial into a call center. Or email support and wonder when you’ll get a reply. The connected consumer now has a myriad of channels at their disposal when it comes to getting help with their would-be or actual purchase. Is your brand/company prepared to use social media for customer care? Find out; read on!
While chatbots are the current marketing craze, it’s unwise to jump into using this form of marketing AI without a chatbot strategy. There are many things to think about. Your marketing/business goals Laws and legality of chatbots Scripting and content style of your chatbot Building a chatbot & chatbot tools And the list goes on and on. If you’re still figuring out how to formulate your chatbot strategy, use our guide for getting you from A to B with ease.
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?