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Your go-to source for mastering social media customer experience.

Join Brooke Sellas, CEO of B Squared Media, as she takes you behind the scenes of social media customer experience like never before. Featuring top-tier guests from brands like the Ritz-Carlton, BCU, and King Arthur Baking, each episode is packed with expert insights, actionable strategies, and inspiring success stories.

Enhance your social care, build stronger customer relationships, and turn conversations into conversions!

SMCX Podcast

Watch or Listen to The Social Media CX Podcast

Social care, taken to the next level.

For practical and tactical insight on building companies, cultures, and communities that people adore, check out our monthly newsletter, written by our award-winning customer marketing strategist and social care practitioner, Brooke Sellas.

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About the Social Media CX Podcast Host

Brooke Sellas is a trailblazer in digital marketing, redefining how brands connect with customers through meaningful conversations. As the award-winning CEO of B Squared Media, she has transformed her boutique agency into a leader in social customer care.

Recognized by Braze as a Top 100 Customer Marketing & Advocacy Influencer & Strategist of 2024, Brooke’s influence extends beyond the brands she serves. Her groundbreaking book, Conversations That Connect (2022), has become a blueprint for authentic, results-driven digital interactions, earning her accolades as a leading voice in customer experience innovation.

Beyond her agency work, Brooke is a sought-after educator and thought leader. She teaches two popular digital marketing courses at the University of California, Irvine, shares her expertise through articles for CMSWire, and offers transformative insights through her online courses. Her commitment to elevating the digital customer experience (DCX) has solidified her as a trusted advisor to brands aiming to bridge the gap between sales, marketing, and customer care.

When she’s not shaping the future of digital marketing, Brooke is likely exploring the great outdoors—on the back of a horse, naturally—and dreaming up her next big idea.